5 Biggest Link Building Misconceptions That Keep Coming Up via @alextachalova

5 Biggest Link Building Misconceptions That Keep Coming Up via @alextachalova

A few months ago, I was speaking at a big, well-known digital marketing conference. Apart from me, there were several other popular link builders speaking, some of which also run paid courses. One of those experts shared a case study on how he had generated NNN links and got a solid growth of organic traffic to his site. At a Q&A session, he was asked how he had managed to persuade so many people to give him a link. His answer was: “People were happy to give us a link because we promoted their content on our social media channels.” At first, I thought that I misheard the guy because […]

Google tests user comments for live TV shows

Google tests user comments for live TV shows

Google has confirmed with Search Engine Land the search engine is testing user comments in the search results for queries related to live TV shows. Google has offered this feature for live sporting events. What it looks like. This is a test, so you might not see it, but if you search for [the bachelor] on mobile search, you may see the ability to add comments to chat with other Google searchers. Here is a screenshot from @nikers85 on Twitter. Manage comments. You can manage your comments in Search here. Note that comments are public to all users and cannot be made anonymously. They appear with the name and picture […]

How to Track Offline Conversions in Microsoft Advertising via @timothyjjensen

How to Track Offline Conversions in Microsoft Advertising via @timothyjjensen

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, as a digital marketer, you don’t solely work with Google Ads. Many of us are also actively managing Microsoft Advertising accounts. In this article, I’ll walk through importing offline conversion data into Microsoft Advertising. Microsoft vs. Google Offline Conversion Options First, note that Microsoft has some differences from Google regarding which offline activities you can correlate with ads. Offline conversion upload: Available in both Microsoft and Google. Call extensions using trackable numbers: […]

Direct site navigation via voice arrives on iOS Bing Search app

Direct site navigation via voice arrives on iOS Bing Search app

Microsoft’s Bing Search App has been updated with a new design aesthetic and its latest update, version 6.48, brings direct site navigation via voice to iOS users. Voice navigation on the Bing Search app. Why we care For users who prefer to navigate via voice, the Bing Search app provides one more option and may help increase adoption. The Bing Search app navigation bar, which includes a carousel of categories such as “near me,” “news,” “movies,” “images,” and more, is also a relatively new UI feature that makes some of the most common verticals accessible as soon as the user opens the app. Consider Schema markup opportunities and other optimization […]

Google’s Hogging Half Your Traffic: How to Get It Back via @LongtailUX

Google’s Hogging Half Your Traffic: How to Get It Back via @LongtailUX

What Are Websites Missing out on From Zero-Click Searches? Here’s what we’re missing out on in the 50% of searches that end with zero clicks to our website: List building. Retargeting. Brand equity. Revenue. All of that value goes to Google instead. And it’s happening in every niche. Take Rand’s example from SocialMediaExaminer.com. SME ranks #3 in the world for the search term “social media.” That ranking gets them 1.43 million impressions per quarter. But just 11,800 clicks. That CTR is tiny: just 0.8%. So why does SEO superstar Brian Dean estimate that position #3 should be getting 18.66% of the clicks? The reason is that not all SERPs are […]

How to Build a Marketing Stack That Will Grow With You

How to Build a Marketing Stack That Will Grow With You

Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ponder about the future of your business but there is one certainty you’ll be dealing with; more. More data, more people, more process, more complex problems, and more questions around security and data privacy. As the owner of your companies’ tech stack it’s on you to future proof your company for more, not just today , but for every phase of your team from now […]

How HubSpot Marketers Stay Creative Under Pressure

How HubSpot Marketers Stay Creative Under Pressure

As 2020 begins, you might be under pressure to build strategies, create campaigns, and pitch new ideas quickly to start your first quarter off right. The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. Not only can they stand in the way of your motivation, but they could also prevent you from coming up with new or unique ideas. When you’re under pressure, you might feel less inspired, unmotivated, or run into a nasty case of writer’s block that leaves you wondering if you’ll ever come up with a great idea ever again.When that moment happens, don’t panic.Remember, this happens to […]

The True Definition of Product Landing Pages & Why You Need Them to Generate Conversions

The True Definition of Product Landing Pages & Why You Need Them to Generate Conversions

Post-click landing pages are versatile. They can be used across industries, teams, and services to convert people on a particular offer. But their usefulness doesn’t end there. While it’s rarely considered, products need their own landing pages too. Known as product landing pages, these are the choice of companies that rely on paid advertising. And if you have a product, and you’re advertising without a post-click landing page, you’re leaving revenue on the table. What is a product landing page? A product landing page is a post-click page created specifically to convince a visitor to convert on a product-related offer. Design-wise, it’s similar a traditional landing page. It features conversion-centric […]

Traffic. Conversions. Sales. Attend Search Marketing Expo.

Traffic. Conversions. Sales. Attend Search Marketing Expo.

Make 2020 the year you take your search marketing campaigns — and career — to new heights. Attend Search Marketing Expo – SMX West – for the actionable tactics you need to drive more awareness, traffic, conversions, and sales. Join us February 19-20 in San Jose! The all-new agenda features 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and digital commerce marketing. Keep reading for the big (read: 3,000 words big!) preview of everything in store, choose your ideal pass, and book now to save up to $450 off on-site rates! Kickoff Keynote: The Rise of Digital Commerce Marketing Is Reshaping Search Marketing Digital commerce is hot […]