Marketing’s Top Tools: Guilt, Shame & Fear via @beanstalkim

Marketing’s Top Tools: Guilt, Shame & Fear via @beanstalkim

ADVERTISEMENT When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers. Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are. Arguably more important though are the tools we use to convince consumers and decision-makers to purchase the goods and services we’re marketing: emotions. There are the positives. The promise of reward. The good feeling of doing the right thing. But more powerful are those we generally think of as the negative emotions – chief among them are shame, guilt, and fear. […]

Marketers Deserve Enterprise Software That Doesn’t Suck

Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky” “So hard to use” “This makes my head hurt” “The product feels like it was built without any customers in mind” Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2. The general consensus? Their software sucks. Really sucks. How is this still the case in 2020? We live in an age of artificial intelligence, autonomous vehicles, and augmented reality. We are awash with incredibly advanced technology. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. As far […]

B2B Paid Advertising in 2020 with Greg Finn [PODCAST]

B2B Paid Advertising in 2020 with Greg Finn [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North. Finn talks about the top paid search strategies that B2B companies need to focus on in 2020. How did you get into doing B2B paid search marketing? Greg Finn (GF): I started back in 2004, 2005 with Overture which was Yahoo system back at the time. Through various travels and positions, [I] ended up trying to figure out what worked the best for each different vertical basically and that led through paid social. But I think the one […]

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

Google has announced which search engines will appear on its default search provider screen for Android users in the EU. Bing will appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories, The Verge first reported Thursday. Why is Google doing this? The Android search choice screen is part of Google’s efforts to comply with the European Commission’s July, 2018 antitrust ruling. An example of the search choice screen. Source: Google. How it works. Beginning on March 1, the search choice screen will be shown to users in the EU who are setting up their Android devices for […]

Businesses Still Can’t Nail Effective Communication [New Data]

Businesses Still Can’t Nail Effective Communication [New Data]

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate. For instance, while 89% of people believe that effective communication is extremely important, only 17% of people believe their own business’ communication is excellent. (In fact, 8 out of 10 say it’s average or even poor.) People know the stakes are high here. But still, they can’t get things […]

Google Discover: What It Is and What Marketers Need to Know

Google Discover: What It Is and What Marketers Need to Know

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover’s effectiveness in pulling in mobile traffic, a lot of marketers still don’t know what it is or how it can be leveraged in the online marketing world. In this blog post, I’ll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. After the […]

The dangers of misplaced third-party scripts

The dangers of misplaced third-party scripts

I was recently helping one of my team members diagnose a new prospective customer site to find some low hanging fruit to share with them. When I checked their home page with our Chrome extension, I found a misplaced canonical tag. We added this type of detection a long time ago when I first encountered the issue. What is a misplaced SEO tag, you might ask? Most SEO tags like the title, meta description, canonical, etc. belong in the HTML HEAD. If they get placed in the HTML BODY, Google and other search engines will ignore them. If you go to the Elements tab, you will find the SEO tags […]

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search (3 Examples)

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search (3 Examples)

Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can significantly increase brand awareness, traffic, and even customer acquisition. After all, if someone is looking for your direct competitor’s products or services, they’re likely interested in yours, too. But, if you’re not careful, you could end up worse off than you started, with a low CTR, a worse Quality Score, and more expensive ads. So rather than blindly jumping into competitor targeting, let’s first take a look at what it is, the pros and cons, and some examples to help you decide whether or not you should bid on competitor keywords. What is […]

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

In October last year, as part of an interview with The Verge, Twitter’s head of product Kayvon Beykpour noted that he and his team were investigating the potential of a new capability which would enable users to restrict the audiences of their tweets. As part of a broader discussion about the rise of ephemeral messaging, and its potential for Twitter, Beykpour, noted that: “I’m very interested in exploring how we might give customers more control. Where ephemerality is just one of those dimensions, I think there are other dimensions that, while we can get excited and talk about ephemerality because there’s lots of other standards of how other apps do this, I […]

Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

Social media has given everybody a voice, and increasingly, people are using that to share their opinions about everything – from politics, to TV shows, to the latest sports event. And most notably, in a marketing context, they’re also sharing insights into their varying brand experiences, both positive and negative. No doubt you’ve seen plenty of brand complaints and criticisms via tweet and post – but what are people most likely to take to social to complain about, and on which platforms are they more likely to do it? That’s the focus of this new study conducted by the team from WhoIsHostingThis?. They recently surveyed more than 1,000 people to […]