Everything You Need to Know About Google Lead Form Extensions & Why They’re Not as Personalized as Post-Click Experiences

Everything You Need to Know About Google Lead Form Extensions & Why They’re Not as Personalized as Post-Click Experiences

Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions, like the rest of Google’s extensions, help with conversions or do they have shortcomings similar to LinkedIn and Facebook? Today’s post will examine what Google lead form extensions are and if they help advertisers maximize campaign results instead of sending prospects to dedicated post-click pages. What are Google lead form extensions? Lead form extensions help […]

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

I stopped by the Brado offices right near Busch Stadium in St. Louis to sit down with the man who has the @SEO Twitter handle, A.J. Ghergich. The conversation was one of the more thought provoking conversations I had with an SEO in a while. In this interview, we talked about a number of things from how to scale your SEO agency to understanding human intent. He sold his company and is now the CTO at Brado, so he went from about 20 employees to 170+ employees. We discussed the challenges of scaling an agency through a merger. We then got into SEO and spoke about why it is important […]

Our Favorite Remote Workspaces and Why They’re Effective

Our Favorite Remote Workspaces and Why They’re Effective

“The future of work is being able to work in your pajamas,” HubSpot’s CTO, Dharmesh Shah, said in his 2019 INBOUND keynote. Shah noted how flexibility is the goal and remote work is a function. And, although productivity is one of the main concerns employers have when introducing remote work, it has actually been reported to increase employees’ productivity. In fact, 85% of people have reported increased levels of productivity as a result of remote work. This is my workspace when I choose to work from home: My living room is an extremely effective workspace for me. Like many others, I like to work with some hubbub going on around […]

Goodbye, Google Ads’ Message Extensions & More News [PODCAST] via @shepzirnheld

Goodbye, Google Ads’ Message Extensions & More News [PODCAST] via @shepzirnheld

ADVERTISEMENT Jump back into the work week with the first Marketing O’Clock show of 2020. Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are covering all the digital marketing news you may have missed over the holidays, from CCPA regulations and Google’s new watchlist feature to Facebook’s questionable health tool and much more. We’re breaking down these top stories: Google Ads is doing away with message extensions Jess tells you when the change is occurring and how to prepare your campaigns for the change. Spoiler alert: you’ll want to make sure you export your data! BERT and ERNIE go head-to-head While it’s too late for the 2019 Clockscars, we have […]

Now Available: Create Unique Experiences & 1:1 Ad-To-Page Personalization

Now Available: Create Unique Experiences & 1:1 Ad-To-Page Personalization

Advertising audience data has exploded in the past decade with Facebook claiming to have 98 data points on users and Google having its own massive data collection. MarTech platforms have skyrocketed too, which now comprises more than 7,000 technologies. With all this data collection and sophisticated software, advertisers have moved away from generic ads that target broad audiences. Today digital marketers leverage audience data to create 1:1 personalized ads that micro-target audiences. With hyper-targeted ads, advertisers have been able to maximize clicks. Meanwhile, demand generation and growth marketing have evolved from being generic mass outreaches to becoming 1:1 personalized touches aimed at higher conversions. Account-based marketing micro-targets prospects with highly […]

11 Important Image SEO Tips You Need to Know via @annaleacrowe

11 Important Image SEO Tips You Need to Know via @annaleacrowe

Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page. This makes a shining example of image optimization, right? Not quite. You’ve added a giant bowling ball weight to your site that’s slowing down the page speed. And, search engines can’t read your images without alt text. Let’s change that. Over 20% of all U.S. web searches happen on Google Images, according to 2018 data from Jumpshot. SEO amateurs and pros alike know that optimizing images for your website is notoriously worth the […]

2020 Local SEO Success: How to Feed, Fight, and Flip Google

2020 Local SEO Success: How to Feed, Fight, and Flip Google

Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. […]

How to Do a Content Audit: The Ultimate Checklist via @ashleymadhatter

How to Do a Content Audit: The Ultimate Checklist via @ashleymadhatter

When was the last time you ran performed a content audit? Can’t remember? You aren’t alone. Most content creators are so focused on creating new content that they forget to audit their existing content. Here are a few reasons why you need to audit your content: Goals: Is your content achieving its goals? Are you gaining any ROI from the content you’ve produced? You won’t know unless you measure your content’s performance and track it through regular audits. Staleness: Your content can become stale or even outdated over time. Don’t beat yourself up, though. Stale content isn’t always your fault. What was relevant two years ago may not be as […]

8 Tips for Social Media Customer Service [Infographic]

8 Tips for Social Media Customer Service [Infographic]

Okay, it’s 2020, and social media platforms have now played a significant role in our interactive process for the better part of two decades. If you’ve not considered how your business can utilize social media for improved customer service and connection, it’s definitely time that you did, and the stats included in this infographic only reinforce the relevance of such. Indeed, according to the data included in this new listing from CallCenter Hosting, 80% of consumers now use social platforms to engage with brands. Social media is faster than traditional telephone outreach, can be more responsive, and is available on the platforms where people are increasingly spending their time. In combination, […]

On Page SEO Checklist: Blogging for People and Search Engines [Infographic]

On Page SEO Checklist: Blogging for People and Search Engines [Infographic]

Looking to improve the search performance of your content in 2020? While social platforms have continued to rise, and facilitate more engagement around content, search is still the biggest traffic driver for most websites. If you want to make the most of your opportunities for exposure, you need to be maximizing your SEO efforts, wherever possible. That’s where this list comes in. The team from SEMRush have updated their on-page SEO checklist, which provides a simple, easy to follow overview of what you need to know, and what you need to add, with each post and page you add to your website. You can read a more in-depth rundown of […]