Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]

Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]

While influencers are all the rage on most social media platforms, Instagram is currently the leader of the influencer marketing pack. According to research, some 79% of brands turn to the photo-sharing app for influencer campaigns, and 2020 will be no different. Why is this so? Partly, this is due to the rising popularity of the platform, but the focus on visual content and creativity also makes it more difficult to gain traction on Insta without some level of platform knowledge and understanding. Influencers know the platform, and they’ve already established an audience on it, which can make them a great conduit between relevant brands and interested consumers, when chosen […]

Facebook Publishes New Whitepaper on Standardized Online Content Regulation

Facebook Publishes New Whitepaper on Standardized Online Content Regulation

Facebook has certainly changed its tune on broader web content regulation in recent times. Back in 2017, in the wake of the Cambridge Analytica scandal and various other concerns, Facebook, Google, Amazon and Apple all increased their spending on lobbyists in order to combat proposals from US senators in regards to increased internet regulation, preferring instead to maintain their own regulatory systems and govern their own processes as they aw fit. Facebook CEO Mark Zuckerberg softened on this in 2018, telling CNN that: “I actually am not sure we shouldn’t be regulated”, in response to a query around transparency. Then last year, Zuckerberg published an opinion piece in The Washington Post, in […]

#SMTLive Recap: Social Media Auditing 101

#SMTLive Recap: Social Media Auditing 101

If editing is the most important part of writing, then reporting and auditing is the most important part of social media marketing. Just like editing, analyzing your content’s performance on social is the only way to optimize. How else would you know how to improve your content if you don’t take some time to think critically about what you’ve created already? Because social media auditing is obviously so crucial to this industry, we wanted to open up the metaphorical floor to our #SMTLive audience on the topic. Reporting and auditing is a complicated and technical part of the job for anyone in social media, so we wanted to hear how […]

The SEO Agency KPIs Dashboard: A Way to Unlock Growth via @seomonitor

The SEO Agency KPIs Dashboard: A Way to Unlock Growth via @seomonitor

How Would Walmart Measure Your SEO Agency? As you consider all those metrics, and how to define and organize them to fit your SEO agency, let’s take a step back and remember Walmart. We’re back in the early 1990s when one still has to manually calculate stocks to make a profit and outrun the competition. Again, it’s a pressing matter of growth and scaling. If you’re like any of the giant retailers, that’s how your data analysis process probably goes: every evening, daily point-of-sale transactions are batched up and sent to a regional hub. After a few days, someone at the regional hub adds the sales up, from multiple stores. […]

Google Ads offers more granular conversion actions for leads and sales

Google Ads offers more granular conversion actions for leads and sales

Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online Marketing. It’s not clear how widespread this is, but we’re seeing the set of options that Mulay shared in some accounts as well. Current state. The current list of options for tracking website conversions (shown below) has five options: purchase, lead, page view, sign-up and other. The current set of conversion actions available in most accounts today. What’s new. The new set of options is divided into two sections: sales categories and lead categories. In addition to “purchase”, those tracking sales actions can also opt […]

17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

If you’re a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: “How do we make this brand really stand out?” The constant battle to differentiate a brand in a crowded playing field is challenging, and it’s pushing some marketers to the extreme. We’ve rounded up 17 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out below for some unique inspiration for your next big campaign. Unusual Brand Promotions 1. Purple Instead of doing a normal ad for its mattress technology, Purple, a company that targets millennials and […]

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice search is growing. To date, there are 4.08 million voice assistants in use worldwide. This means users can get answers to their online queries without even visiting a website. In the future, the only content people will read is authority content written by experts. So, now it’s time to focus all your energy on content […]

An agency veteran goes in-house to help build and lead a new PPC team

An agency veteran goes in-house to help build and lead a new PPC team

After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid search activities-house. “Bringing the team in house aligns us closer to the business and drives more impactful outcomes to T-Mobile US through paid search activation,” said Natalie Barreda, senior manager of media. She leads T-Mobile and Metro By T-Mobile’s new in-house paid search team. Establishing tightly woven connections across the brands’ digital teams “gives us a competitive advantage to plan and activate search as quickly as our business moves,” added Barreda. She says the paid search team has developed deep partnerships with the company’s internal […]

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980

It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything is working to near-peak levels with no need to stretch the boundaries or challenge this “everything is going great” sentiment. If this sounds familiar it is likely (unless you are the only active player in your industry) that results will begin to stagnate and regress, and there is a need to consider a more robust digital strategy. The solution is being actively […]

Google’s Hogging Half Your Traffic: How to Get it Back [Webinar] via @lorenbaker

Google’s Hogging Half Your Traffic: How to Get it Back [Webinar] via @lorenbaker

More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in growing losses in both revenue and leads, making Google everyone’s competitor. Join our next live webinar on Wednesday, February 26 at 2 p.m. ET as Andreas Dzumla, CEO and Co-founder at Longtail UX, shows simple, proactive steps that marketers can take today to recover traffic lost to zero-click searches. In this presentation, we will: Offer insight on how you can get back lost traffic from zero-click searches. Unveil a new free tool that estimates how much traffic, revenue, and leads marketers can recover by implementing a […]