9 Email Design Trends to Improve Your Email Marketing Strategy in 2020 [Infographic]

9 Email Design Trends to Improve Your Email Marketing Strategy in 2020 [Infographic]

Published Jan. 5, 2020 Are you looking for ways to improve your email marketing strategy in 2020? Want to know the latest email design trends to incorporate into your email campaigns? The team from Uplers Email share their email design trends for 2020 in this infographic. Here’s what makes their list: Design for dark mode Go 3D Advance to APNG animations and seamless designs Adopt AMP Incorporate interactivity and gamification Curb the columns Play with typography Minify email design Personalize with dynamic content Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

WordPress Divi Theme Code Injection Vulnerability via @martinibuster

WordPress Divi Theme Code Injection Vulnerability via @martinibuster

ADVERTISEMENT Elegant Themes announced that several of their products contained a code injection vulnerability and should be updated right away. The vulnerability allows an untrustworthy user to execute PHP functions. Divi is a popular WordPress theme that is widely used around the world. It’s important that publishers update their theme and two other Elegant Themes products right away. Elegant Themes Announcement The official announcement detailed that the vulnerability was discovered during the course of a routine audit. This is how they described the discovery: “A code injection vulnerability was discovered by our team during a routine code audit that could allow logged in contributors, authors and editors to execute a […]

Instagram’s User Growth is Slowing, According to a New Report from eMarketer

Instagram’s User Growth is Slowing, According to a New Report from eMarketer

Could Instagram be starting to tail off already? According to a new report from eMarketer, Instagram’s growth will drop to single digits for the first time in 2020, with older users not migrating across to the app as fast as had been expected. As per eMarketer: “In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected.” I mean, that’s not a major concern – Instagram is already serving over a billion […]

Snapchat and TikTok are Both Reportedly Working on New ‘Deepfake’ Type Features

Snapchat and TikTok are Both Reportedly Working on New ‘Deepfake’ Type Features

Will 2020 be the year that deepfakes go mainstream? It’s only the first week of the year, and we’ve seen two new advances on this front, with Snapchat acquiring computer vision start-up AI Factory for $166 million, and images which show that TikTok is working on a deepfake-style addition within its app, enabling users to create videos with their own face overlaid onto pre-recorded footage. First off, on Snapchat – Snap has reportedly purchased AI Factory, which is the company it worked with in developing its recently launched Cameo feature, which enables users to overlay their face over a selection of pre-made scenes. The acquisition would suggest that Snapchat will […]

Facebook Adds New Features for Instant Articles, Including Links to More Publisher Content and Stories Sharing

Facebook Adds New Features for Instant Articles, Including Links to More Publisher Content and Stories Sharing

Facebook has announced some new additions for its Instant Articles offering, as it aims to renew publisher interest in its native content tool. Facebook first launched Instant Articles back in 2015, with the feature utilizing the platform’s various tools to enable faster load times, improved presentation options (through video and image tools) – and as a result, according to Facebook, significantly better content performance. These latest tools look to add to this capacity – first off, Facebook’s looking to provide publishers with improved promotion potential for their content through IA with new “recirculation and navigation” features within each post. The main addition here is a new set of navigation buttons […]

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Facebook’s business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given […]

Brands can now buy Walmart sponsored search ads via API partners

Brands can now buy Walmart sponsored search ads via API partners

Walmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are already using one of those vendors to run Google Shopping or Amazon Sponsored Product campaigns, for example, will be able to switch on Walmart Sponsored Search campaigns with relative ease. Like rival Amazon, Walmart Media Group offers advertising opportunities that reach people as they’re shopping and enables brands to target using its valuable online and […]

How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO via @ab80

How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO via @ab80

There’s a common misconception that the more pages you have targeting a keyword, the better you’ll rank for that keyword. After all, the more pages you have trumpeting your niche, the more likely Google is to pick up on your keywords and elevate your SERPs ranking, right? Actually, no. That isn’t true. In fact, targeting a specific term across multiple pages almost always has the exact opposite effect. You’ll probably end up doing more harm than good to your SEO. The reason is simple: when you have multiple pages ranking for the same keyword, you’re actually competing with yourself. Consequently, each page has a lower CTR, diminished authority, and lower […]

10 Logo Design Trends to Watch for in 2020 [Infographic]

10 Logo Design Trends to Watch for in 2020 [Infographic]

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task. To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2020. Keep an eye out for these design approaches in the coming year:    

SEO Writing: Top 47 Tips to Master a Combined Art via @ronlieback

SEO Writing: Top 47 Tips to Master a Combined Art via @ronlieback

Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of the text itself. This belief remains strong, although today the quality and relevance of content have more proverbial weight than a few keywords in the title or heading tags. According to a recent Searchmetrics General Ranking Factors study of Google, overall content relevance was more of a ranking factor than word count, or keywords in the text body, description title, or H1 tag. Because agencies are naturally focused on the art of SEO itself, they forget about the art of writing. True success – for search engine rankings, user experience, […]