SEOs must focus on intent research practices in 2020

SEOs must focus on intent research practices in 2020

[embedded content] SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing. Below is the video transcript: Hi everyone. This is Frédéric Dubut from Bing, here to talk about some of the cool stuff we are looking forward to in 2020. If you look at 2018, 2019 there’s lots of evolution in the field, of deep learning, natural language processing. Google announced recently they integrated their BERT language model in search results. And what that means for everyone is search engines are shifting from keywords to […]

Businesses need to think differently about customer feedback data in 2020

Businesses need to think differently about customer feedback data in 2020

[embedded content] Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to improve operations and the customer experience. Below is the video transcript: Hi everybody, my name’s Adam Dorfman. I’m a director of product growth at Reputation.com and I’m going to talk about some of the trends and one big important trend that we’re seeing right now and that we think it’s going very much carry over into 2020. And that’s how up until recently, the way most businesses would think about how their business was doing was through the use of […]

How to Use Header Tags: SEO Best Practices via @amelioratethis

How to Use Header Tags: SEO Best Practices via @amelioratethis

Like many SEO meat-and-potatoes tactics, there’s no denying that header tags aren’t as critically important for your site rankings as they used to be. However, these tags still serve an important function – for your users and your SEO. They can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keyword-rich context about your content for the search engines. If you want to call yourself an SEO with a straight face, you can’t afford not to optimize your header tags. Here are seven header tag best practices for SEO. 1. Use Headers to Provide Structure Your header tags provide structure […]

How verticalization and zero-click will impact local search in 2020

How verticalization and zero-click will impact local search in 2020

In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is transformed “from everyone’s search engine to everyone’s competitor.” Fishkin cites Google’s monopoly on web search and the trend toward zero-click searches, then outlines a dizzying range of examples to prove his case, from dictionaries like Merriam-Webster to lyrics sites like Genius, from news sites like USNews and FiveThirtyEight to travel sites like Expedia and Kayak … and the list goes on. Restaurant recommendations, weather, celebrity net worth, video games: just about every vertical you can think of has been impacted by a few related threads in […]

Make it easy for search engines to rank your website in 2020

Make it easy for search engines to rank your website in 2020

[embedded content] Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: Hello, my name is Fili. I used to work for Google and now I am at searchbrothers.com. One of the things I want to be talking about is what you can prepare for 2020. If you have a website and you are concerned about SEO, you do need to know what goes into search engines. Search engines work with algorithms and algorithms work with trends. And this all depends on what you put into those trends. Your website, […]

Microsoft Advertising launches sweepstakes for advertisers

Microsoft Advertising launches sweepstakes for advertisers

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes for advertisers. How to enter. To enter the Microsoft Advertising Sweepstakes, you’ll need to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. After completing one or more of those tasks, you’ll then need to complete the sweepstakes registration by February 29. “The more ways you engage, the more entries you can earn,” wrote Kenneth Andrew, General Manager, SMB sales and strategy for Microsoft Advertising. The program is now open in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany. The prizes. The […]

The consumer decision journey will drive paid search in 2020

The consumer decision journey will drive paid search in 2020

[embedded content] Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines is going to make a bigger impact this year. Below is the video transcript: Hi, I’m Christi Olson, the head of evangelism for search and Microsoft advertising. 2020 is coming, and there’s so many things that you as a search marketer need to be aware of. The first thing I have to tell you if you’re looking into the future is really understanding audiences and how you’re leveraging your audience information over your existing paid search campaigns. If you’re not doing […]

Machine learning will free up time to be more strategic with accounts in 2020

Machine learning will free up time to be more strategic with accounts in 2020

[embedded content] Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering our campaign assets in 2020. Below is the video transcript: Hi, my name is Brooke Osmundson and I am the associate director of research for NordicClick Interactive. And today I want to talk about the top things that marketers should focus on the most for 2020. The first thing I want to talk about is machine learning. It’s no secret that it is part of our lives right now, and part of your jobs. But what I’m thinking is going to happen is, it’s […]

Make 2020 the year for e-commerce to get better with the mobile experience

Make 2020 the year for e-commerce to get better with the mobile experience

[embedded content] Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my name’s Duane Brown. I run an agency up in Montreal, Canada. We focus on kind of two areas, paid ads, PPC, Google, Facebook, stuff like that. We also do CRO for clients, we’ll often have to figure out how do their websites convert more. And a lot of our clients are in e-commerce. There’s a lot of trends I think happening […]