From Search to Transaction: How to Master the Customer Experience [Webinar] via @lorenbaker

From Search to Transaction: How to Master the Customer Experience [Webinar] via @lorenbaker

When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. Join our next sponsored SEJ webinar on Wednesday, January 15 at 2 p.m. ET as Botify’s Kameron Jenkins and Greg Batchelor of AB Tasty share how you can create the most relevant, optimized customer journey from discovery through to transaction. In this presentation, you will learn: What a holistic customer experience looks like, from search to transaction. How SEO and on-site experience teams’ work influences each other, potential pitfalls to watch out for, and how to leverage each other for a better ROI. Actionable tips that will help […]

HubSpot Marketers Reveal Their Favorite Campaigns of 2019

HubSpot Marketers Reveal Their Favorite Campaigns of 2019

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing, we’ll likely see even more fascinating or creative campaigns in 2020. But, even if other brands are reaching ROI and awareness goals with their unique tactics, you might still have trouble brainstorming or creating an interesting plan for your 2020 campaigns. When you can’t come up with a solid idea, it can be helpful to learn from the brands that have launched award-winning, memorable, and revenue-generating campaigns Simply learning more about these strategies and identifying aspects that could fit […]

7 Marketing Experts Share What They’re Focusing on in 2020

7 Marketing Experts Share What They’re Focusing on in 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Working closely with marketing leaders as president and co-founder of Share Your Genius, I’ve seen firsthand the rapid development of this industry, and one of the most prominent areas of growth is a marketer’s bread and butter: content. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. Content should be delivered in the way their audience wants to consume it, which is why marketers will focus on creating […]

Do Ugly Sites Convert Better? via @martinibuster

Do Ugly Sites Convert Better? via @martinibuster

In 2003 it was generally understood that ugly sites that looked like they were “built by a 10 year old” tended to convert exceedingly well. Major sites like Walmart and CVS use exceedingly plain websites. It may seem counterintuitive, but the online marketing strategy of “ugly sites sell” might be useful to revisit. The ugly site sells paradigm was is not well known nowadays. But it was a well-tested marketing strategy used by affiliate marketers in the early days. It was at Pubcon Boston 2003 that affiliate marketers gathered around beers and snacks discovered they had each independently come to the discovery that making their sites ugly (but usable) led […]

Everything You Need to Know About Google Lead Form Extensions & Why They’re Not as Personalized as Post-Click Experiences

Everything You Need to Know About Google Lead Form Extensions & Why They’re Not as Personalized as Post-Click Experiences

Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions, like the rest of Google’s extensions, help with conversions or do they have shortcomings similar to LinkedIn and Facebook? Today’s post will examine what Google lead form extensions are and if they help advertisers maximize campaign results instead of sending prospects to dedicated post-click pages. What are Google lead form extensions? Lead form extensions help […]

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

I stopped by the Brado offices right near Busch Stadium in St. Louis to sit down with the man who has the @SEO Twitter handle, A.J. Ghergich. The conversation was one of the more thought provoking conversations I had with an SEO in a while. In this interview, we talked about a number of things from how to scale your SEO agency to understanding human intent. He sold his company and is now the CTO at Brado, so he went from about 20 employees to 170+ employees. We discussed the challenges of scaling an agency through a merger. We then got into SEO and spoke about why it is important […]

Our Favorite Remote Workspaces and Why They’re Effective

Our Favorite Remote Workspaces and Why They’re Effective

“The future of work is being able to work in your pajamas,” HubSpot’s CTO, Dharmesh Shah, said in his 2019 INBOUND keynote. Shah noted how flexibility is the goal and remote work is a function. And, although productivity is one of the main concerns employers have when introducing remote work, it has actually been reported to increase employees’ productivity. In fact, 85% of people have reported increased levels of productivity as a result of remote work. This is my workspace when I choose to work from home: My living room is an extremely effective workspace for me. Like many others, I like to work with some hubbub going on around […]

Goodbye, Google Ads’ Message Extensions & More News [PODCAST] via @shepzirnheld

Goodbye, Google Ads’ Message Extensions & More News [PODCAST] via @shepzirnheld

ADVERTISEMENT Jump back into the work week with the first Marketing O’Clock show of 2020. Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are covering all the digital marketing news you may have missed over the holidays, from CCPA regulations and Google’s new watchlist feature to Facebook’s questionable health tool and much more. We’re breaking down these top stories: Google Ads is doing away with message extensions Jess tells you when the change is occurring and how to prepare your campaigns for the change. Spoiler alert: you’ll want to make sure you export your data! BERT and ERNIE go head-to-head While it’s too late for the 2019 Clockscars, we have […]

Now Available: Create Unique Experiences & 1:1 Ad-To-Page Personalization

Now Available: Create Unique Experiences & 1:1 Ad-To-Page Personalization

Advertising audience data has exploded in the past decade with Facebook claiming to have 98 data points on users and Google having its own massive data collection. MarTech platforms have skyrocketed too, which now comprises more than 7,000 technologies. With all this data collection and sophisticated software, advertisers have moved away from generic ads that target broad audiences. Today digital marketers leverage audience data to create 1:1 personalized ads that micro-target audiences. With hyper-targeted ads, advertisers have been able to maximize clicks. Meanwhile, demand generation and growth marketing have evolved from being generic mass outreaches to becoming 1:1 personalized touches aimed at higher conversions. Account-based marketing micro-targets prospects with highly […]