Video Marketing Insights for the 2019 Holiday Season [Infographic]

Video Marketing Insights for the 2019 Holiday Season [Infographic]

Published Nov. 19, 2019 In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that’s why some 88% of marketers are planning to include video in the 2019 holiday marketing – over time, marketers are learning that video enables them to connect with customers who are already browsing or ready to buy. Looking for more insights to help you map out your holiday marketing strategy? Here are some additional considerations from Animoto’s study: For consumers, video is the most helpful way to learn about a product when holiday shopping Facebook is the most effective platform for brands’ […]

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat is giving advertisers more room to tell their stories in mid-roll video ads by expanding the time limit for its video ads to three minutes. According to AdWeek, Snapchat users will still be able to skip the mid-roll video ads after six seconds, but advertisers will be able to use the option for longer video messaging, in order to keep those viewers who are interested engaged. Snap says that the option will provide more capacity for advertisers to utilize their existing video assets, rather than having to cut them down to six seconds, which may provide more opportunity for cross-promotion and engagement. As AdWeek notes, the option is similar to […]

New Report Looks at the Rise of Virtual Influencers on Instagram

New Report Looks at the Rise of Virtual Influencers on Instagram

Social media was created to facilitate human connection, to amplify our interactive capability by providing new ways for us to share our lives and experiences, and relate to others around the same. Social media gurus have been preaching along these lines for years – in order to succeed on social platforms, you need to ‘be more human’, you need to ‘humanize your brand’, ‘it’s human connection that matters’. And while there are many examples of such approaches leading to greater success for brands online, there is another, rising trend which largely goes against this, and brings into question the very future of the form. That trend is the rising popularity […]

TikTok Reaches 1.5 Billion Downloads, Seeks to Distance Itself from Chinese Government Links

TikTok Reaches 1.5 Billion Downloads, Seeks to Distance Itself from Chinese Government Links

TikTok is either the next big thing in digital marketing, or simply the latest fad that will eventually peter out. Where you stand on this will come down to your individual perspective. On one hand, TikTok’s popularity doesn’t appear to be slowing. According to the latest data from Sensor Tower, the short video app has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded, non-gaming app of the year (after WhatsApp and Messenger). The app has proven particularly popular in India, as explained by Sensor Tower: “India has been the main driver of TikTok downloads across the App Store and Google Play, with 466.8 million, or about 31% of […]

Instagram Publishes New List of Popular Gifts Based on On-Platform Trends

Instagram Publishes New List of Popular Gifts Based on On-Platform Trends

Instagram has published a new listing of popular gift ideas for the holiday season, based on some of the year’s most popular hashtag trends among users. As explained by Instagram: “Whether you’re a #NewParent or need a holiday #PartyLewk, we’ve got a collection for you. Every product is shoppable on Instagram, and you can purchase using checkout without leaving the app. You can also save products to a personal shopping collection while browsing for friends and family, or create your own wishlist.” The collections themselves are set out with interesting lighting and display elements, with each also including links to specific products, and the Instagram profiles behind them. From a marketing […]

How Often Should You (or Your Company) Blog? [New Data]

How Often Should You (or Your Company) Blog? [New Data]

Starting a blog is tough. Thinking about what to post and how to promote it requires strategic planning. And will your content resonate with and delight your customers? We haven’t even covered how often companies should post — a factor that can make or break even the greatest of content. You might be surprised to know that even though there’s a surplus of hard data about why blog posts are integral to marketing, there’s not much on the frequency of posting. This is because, well, it depends. If ambiguity gets your heart racing, fear not. Here, we’ll offer suggestions and stats to help inform your decision. If you’re a marketing […]

Google Maps is Adding Local Recommendations in ‘For You’ Tab via @MattGSouthern

Google Maps is Adding Local Recommendations in ‘For You’ Tab via @MattGSouthern

Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’ tab. Local Guides are regular people who avidly contribute reviews, photos, and other information to Google Maps. There are now over 100 millions Local Guides across tens of thousands of cities, the company explains: “Across 24,000 cities and towns, we now have an active community of 120 million Local Guides on Google Maps who are passionate about sharing their experiences by contributing reviews, photos, lists and more. If you’re in Bangalore, Melvin John is a Local Guide whose reviews and […]

It’s Content and It’s Links – Are We Making SEO Too Complicated?

It’s Content and It’s Links – Are We Making SEO Too Complicated?

Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm. So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? SEO is […]

How to use new Google Ads Combined Audiences

How to use new Google Ads Combined Audiences

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences — personas — by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads. How to get started with Combined audiences. To create a Combine audience, click to add a new audience from the Audiences page in the Google Ads UI. Then under Browse, you’ll see the option for “Combined audiences.” Combined audiences are rolling out in Google Ads. You’ll then see the audience builder pop-up. In the example below, I quickly created a simple audience of parents […]

8 Tried & Tested Tips for Improving SEO & Developer Relations via @sam_marsden

8 Tried & Tested Tips for Improving SEO & Developer Relations via @sam_marsden

The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. From a developer’s point of view, SEO can seem like a never-ending source of tickets and annoyance that delays them from delivering their work on time. As web technologies become more advanced, SEO is becoming more technically sophisticated, which means it is increasingly important that we actively examine ways to work more harmoniously with development teams. Over the past few months, I’ve been speaking with some of the most experienced and […]