Facebook Bans Misleading Information About How to Participate in the US Census

Facebook Bans Misleading Information About How to Participate in the US Census

Facebook continues its confusing approach to content moderation with a new announcement that it will ban any misleading information about when and how to participate in the upcoming US census, as well as any false reports pertaining to the consequences of participating in the national survey. As explained by Facebook: “Next year, all US households will be able to complete the US census online for the first time. As the format of the census evolves, so do the ways that people share information about the census. This means we have to be more vigilant about protecting against census interference across posts and ads on Facebook and Instagram and help promote […]

Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

As Facebook seeks to regain public trust in the wake of various privacy scandals and related issues, The Social Network will run its first-ever Super Bowl ad in 2020, which will focus specifically on the connective benefits of Facebook Groups. The ad will be part of Facebook’s ‘More Together’ campaign, which was first launched back in May. [embedded content] As you can see in this example, groups is the specific focus of the ‘More Together’ ad push, with Facebook giving its on-platform communities a more concerted drive since 2017. Back then, in the wake of the Cambridge Analytica scandal, Facebook also changed its mission statement from “Making the world more open and […]

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

It’s taken a while, but Snapchat is now moving forward with its new ‘Snapchat Scan‘ ad option, which will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. As reported by AdWeek, Coca Cola and McDonald’s will be the first brands to try out the new option – as shown in the example screenshots above, the new Snapchat Scan process will enable users to hover over the brand logos with the Snapchat camera, which will then recognize the logo image and unlock a new experience. The option is being praised as an innovative use of Snapchat’s AR tools, but actually, Snap has been […]

Actually Accurate Analytics – Whiteboard Friday

Actually Accurate Analytics – Whiteboard Friday

Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week’s Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I’m Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild. We’re a technical marketing agency specializing in technical SEO and advanced web analytics. One of the things I wanted to talk about today, Whiteboard Friday, is about […]

What Is Marketing Attribution & How Do You Report on It?

What Is Marketing Attribution & How Do You Report on It?

A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that? You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There’s a new report that will frankly change your life (or at least the way you do marketing). It’s called an attribution report. […]

Google Serves 11 Million Fact Checked Articles Per Day via @MattGSouthern

Google Serves 11 Million Fact Checked Articles Per Day via @MattGSouthern

Google is highlighting the work it’s done to surface more fact checked content in search results. As a fairly new initiative, Google has been displaying fact check labels in SERPs for almost 3 years. Fact checks now appear in search results over 11 million times a day, which includes global search results and Google News in five countries. That adds up to a total of roughly 4 billion impressions per year. Displaying fact check labels is made possible with ClaimReview markup; a special type of schema markup that allows fact-checkers to identify whether claims made on web page are true or not. Web pages that contain ClaimReview markup are returned […]

The Plain English Guide to Google’s Knowledge Graph

The Plain English Guide to Google’s Knowledge Graph

Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often feel like they’re playing catch up and aren’t sure if they can deliver results for their clients. Trust me — I get it. For example, an old client wanted their business to show up in Google’s knowledge panel. That’s the panel on the right side of a Google results page with a business’s hours, website, […]

9 Bad SEO Habits to Leave in 2019 via @mindyweinstein

9 Bad SEO Habits to Leave in 2019 via @mindyweinstein

As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. 1. Creating Pages with Similar Content Fortunately, this tactic is not as prevalent as it once was, but this issue periodically comes up, even today. Pages with similar content, which is usually created for the sole purpose of targeting keywords, is not a good strategy. For example, duplicating city pages within a website with the city name as the only […]

8 Things You Can Learn from NASCAR’s Content Marketing Strategy via @gregjarboe

8 Things You Can Learn from NASCAR’s Content Marketing Strategy via @gregjarboe

You can learn a lot of important lessons about creating a successful content marketing strategy from the National Association for Stock Car Auto Racing (NASCAR). Yes, even content marketers in other fields can learn things from NASCAR, the privately-owned company that is best known for stock-car racing. If you’re skeptical, then ask yourself, “What do I know about NASCAR that I didn’t ‘learn’ by watching movies like “Herbie: Fully Loaded” (2005) or “Talladega Nights: The Ballad of Ricky Bobby” (2006)?” Be honest, Hollywood stereotypes die hard. So, here are five things that you need to know about NASCAR’s business challenges and marketing structure before I list the eight things you […]

Recovering from a Google Core Algorithm Update with Lily Ray [PODCAST]

Recovering from a Google Core Algorithm Update with Lily Ray [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 176 of The Search Engine Journal Show, I had the opportunity to interview Lily Ray, the SEO Director of Path Interactive. Ray, a sought-after conference speaker, talks about what to do when you’re looking to recover from a core update or a declining SEO performance. How common is it for people to really see an opportunity to “recover” these days? You hear Google talk constantly saying, “We did this update, there’s nothing you can do.” Do you buy into that? Lily Ray (LR): Yeah, I don’t buy into that because my team and I here we help clients recover. But that […]