Google highlights fact-checking while Bing SERP found to be disinformation hotbed

Google highlights fact-checking while Bing SERP found to be disinformation hotbed

Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to confuse free speech and disinformation). Obviously, there’s still a long way to go to protect people from efforts to manipulate them with willfully false information online. This morning, Google is highlighting its own fact-checking efforts in News and Search, while a new report calls out Bing as a hotbed of misinformation and disinformation. Google touts […]

Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers

Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers

When Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the local search ecosystem, and even if we had, I’d like to have thought it would be a positive one. After all, getting real-life humans to contribute their opinions and time to make Google Maps more useful and accurate is a lofty and admirable goal, right? Sadly, having spoken to several high-profile members of the local search community, including some Google My Business Product Experts (skilled users certified by Google as having exceptional and in-depth knowledge of their products), the current picture is far from optimistic. It […]

How to See the Keywords People Use to Find Your WordPress Site

How to See the Keywords People Use to Find Your WordPress Site

Do you want to see the keywords people use to find your WordPress website? Keywords are the phrases users type in search engines to find the content they are looking for. You would want your website to rank for the right keywords that describe what you are offering. In this guide, we will show you how to easily see the keywords people use to find your WordPress site. What is Keyword Tracking and Why is it Important? Keyword tracking is basically the activity of monitoring the position of your website for specific keywords in search engines like Google, Bing, etc. Keyword tracking helps you see important metrics such as which […]

How, Where, & When to Find an App Developer for Your Business

How, Where, & When to Find an App Developer for Your Business

A few years ago, I was on the myVEGAS app playing the slot machines. This is one of my favorite apps because I can play a game for free and redeem rewards like free hotel rooms and free buffets in one of my favorite places — Las Vegas. As I was getting some free spins, I thought to myself, “I wonder how this app was made … “ Now, as a marketer, I understand how much work must’ve went into the making of myVegas. To make an app, a company needs to come up with a concept, conduct market research, design the wireframe and graphics, and strategize the launch. All […]

19 eCommerce Website Mistakes to Avoid [Infographic]

19 eCommerce Website Mistakes to Avoid [Infographic]

When it comes to building an eCommerce website, the scope of essential elements required is quite vast. Unlike regular personal and professional websites, each and every aspect of an eCommerce website needs to be taken into consideration, in order to ensure that it performs and functions well, and maximizes return. From simplifying navigation, to ensuring optimal load speed; from choosing an easy to remember domain name to setting up payments and delivery. There are a lot of elements that you simply need to get right. Given this, there’s also a high probability that you’re going to slip-up in some aspect, and when your website is your business, even the smallest error […]

Twitter Adds New Preview Cards When Sharing Twitter List URLs

Twitter Adds New Preview Cards When Sharing Twitter List URLs

Twitter has added two new features for Twitter Lists as part of its focus on providing more options to improve content discovery, and get users more engaged in relevant, on-platform discussions. First off, Twitter has added a new, list-specific card format when sharing Twitter lists. As you can see here, the new option will add an image and title link card, which comes in a range of basic colors: At present, you can’t customize the included image – you get whatever Twitter’s system auto-generates when you share your list – though Twitter is also considering new options which could further enhance these links. It’s not a major change, but it adds to […]

New Report Looks at Which Tools and Creation Apps are Most Popular Among Instagram Influencers

New Report Looks at Which Tools and Creation Apps are Most Popular Among Instagram Influencers

Looking to improve your Instagram efforts in 2020? This new report might come in handy – in order to get a better understanding of the best Instagram creative tools and apps available, the team from HypeAuditor recently surveyed 1, 200 influencers to find out what tools they use to maximize their productivity, and their content output. Their findings showcase a range of great complimentary tools – first off, HypeAuditor looked at which photo editing tools influencers are using: Adobe Lightroom and Photoshop Express came out on top, underlining Abode’s leadership in the market. Canva, VSCO and Snapseed are also popular options, while FaceTune – which, as per a recent New York […]

Eight Year-Old Ryan Kaji Leads YouTube’s Top Earners for 2019

Eight Year-Old Ryan Kaji Leads YouTube’s Top Earners for 2019

Ready to re-assess your life choices? Forbes has this week published its annual listing of the top earners on YouTube, with eight year-old toy reviewer Ryan Kaji – of the popular channel ‘Ryan’s World‘ – once again topping the list. [embedded content] Yes, Kaji also topped Forbes’ 2018 top YouTube earners list – and while the data Forbes uses to estimate each YouTuber’s earnings is not 100% accurate (Forbes’ estimates are based on data from Captiv8, SocialBlade and Pollstar, as well as interviews with industry insiders), it’s likely fairly close. And even if they were only 50% right, there are still some major dollars in circulation among these YouTube stars. Here are the top […]

Facebook Adds New Holiday Features to Messenger Kids App

Facebook Adds New Holiday Features to Messenger Kids App

Facebook has this week announced a new set of holiday-themed features for its Facebook Kids app, which is aimed at facilitating social sharing among users aged 6 – 12. First off, Facebook is adding some new masks and AR-style overlays for images. As explained by Facebook: “Kids can explore different masks, filters and sticker experiences in the Messenger Kids camera, including rocking out as the dancing Santa; learning about Hanukkah using the menorah filter; adding the celebratory Kwanzaa frame to a photo; or ringing in the new year with the 2020 fireworks and confetti filter.”  Facebook says that it’ll continue to add in new masks and filters every couple of […]

Facebook Expands Brand Collabs Manager to Include Instagram Creators

Facebook Expands Brand Collabs Manager to Include Instagram Creators

With influencer marketing set to remain a significant consideration in 2020, particularly on Instagram, Facebook is now looking to provide an easier, more direct way for brands and Instagram creators to collaborate on campaigns and partnerships. Last year, Facebook launched its Brand Collabs Manager tool, which is essentially a search engine for Facebook creators, in order to help brands find relevant, on-platform influencers to connect with. Now, Facebook is opening up Brand Collabs Manager to Instagram creators as well, which will make it a more comprehensive creator marketplace tool, and could, potentially, establish the building blocks for the definitive Instagram influencer database. As explained by Facebook: “…we’re opening up Facebook’s […]