The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment. In addition, after Facebook went public and had pressure to monetize their platform, the social media giant turned to a paid-only ad-revenue model. Due to Facebook’s pay-to-play environment, brands have to pay […]

ICANN Requests Answers About Sale of Dot Org Registry via @martinibuster

ICANN Requests Answers About Sale of Dot Org Registry via @martinibuster

ADVERTISEMENT The sale of organization that manages the dot org domain name registry has hit a snag. ICANN, the organization that oversees domain names announced that it is requesting further information about the proposed sale.  The announcement comes in response to what ICANN terms “many questions” having been raised. Who is Behind the Dot Org Registry Sale? The dot org domain registry is managed by Public Interest Registry (PIR). Internet Corporation for Assigned Names and Numbers (ICANN) is the non-profit organization that oversees domain names and IP addresses. In March 2019, ICANN proposed removing price caps on the dot org domain name registrations. ICANN received overwhelming responses against the proposed […]

Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services

Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services

Last week, I drove down to Washington, D.C. to interview one of the still most well-known Google personalities in the SEO space: Matt Cutts. He served as the head of web spam at Google and was one of the company’s first employees, joining in 2000. Cutts took a leave in 2014 and officially left Google in 2016. He now is the Administrator at the United States Digital Service, a startup-like division in the US government working on making governmental websites better. In our interview, we talk about his days at Google, from him writing the first SafeSearch algorithm for image search, to being on the ads team for a year […]

Page load time and crawl budget rank will be the most important SEO indicators in 2020

Page load time and crawl budget rank will be the most important SEO indicators in 2020

Google has the ability to impose its own rules on website owners, both in terms of content and transparency of information, as well as the technical quality. Because of this, the technical aspects I pay the most attention to now – and will do so next year – are the speed of websites in the context of different loading times I am calling PLT (Page Load Time). Time to first byte (TTFB) is the server response time from sending the request until the first byte of information is sent. It demonstrates how a website works from the perspective of a server (database connection, information processing and data caching system, as […]

SMX Overtime: Here’s how to take control of your account ad groups and search terms

SMX Overtime: Here’s how to take control of your account ad groups and search terms

During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match types, negative keywords, using pivot tables and more. Below I answer a few of the questions asked during my session. Before the exact changes, we had synonyms as separate keywords. With the recent changes, should we just pause one or keep both and risk duplication?  There are a few considerations to think about with this question. The very first one is simple, but quite important, “Do searchers consider these words to be the same?” For instance, in my presentation, we looked at car hire and car rental search terms. Google considers […]

Web Design Basics: 10 Tips for Effective Visual Communication [Infographic]

Web Design Basics: 10 Tips for Effective Visual Communication [Infographic]

Published Dec. 23, 2019 Are you looking for ways to improve your website design? Want to ensure that your business website is effectively communicating with your target audience? The team from Visage share their tips for success in this infographic. Here’s a quick summary: Typography Color Iconography Callouts Negative space Illustration Layout Comparison Accuracy Simplicity Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company via @amelioratethis

SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company via @amelioratethis

As SEO professionals, we have no shortage of things to worry about. There are the old standbys: links, content creation, sitemaps, and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your site’s uptime and your page speed – both of which are essential elements for maintaining positive organic performance. I’m talking about web hosting, folks. The web host you choose determines the overall consistency of the site experience you offer organic visitors (and all visitors, for that matter). If you want to prevent server errors and […]

Survey: Social Media Platform and Content Plans for 2020

Survey: Social Media Platform and Content Plans for 2020

While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences. So where will marketers be spending more of their social media time and money in 2020? In a recent poll series, we asked members of the SMT community this exact question. Over 1000 people responded, letting us know where they plan to focus their marketing time and energy in 2020. Here’s what they said: Which social media platforms will marketers spend most of their time in 2020? […]

How to Get Verified on Facebook and Instagram

How to Get Verified on Facebook and Instagram

Hey, do you want to get that elusive verified tick on your Facebook and/or Instagram profile? Of course you do, everyone does – and now, Facebook has provided an updated overview of how you can do it. But a word of warning – even if you do apply through these processes, there is absolutely no guarantee, of any kind, that Facebook or Instagram will approve your verification request. The below notes simply relate to how you can go about applying, it’s not an insider’s guide to getting verified, as such. First off, on Facebook – if you want to get a blue verification tick on your Facebook Page or profile, […]