Google Search Console Coverage report improves accuracy on indexed pages

Google Search Console Coverage report improves accuracy on indexed pages

Google posted on Twitter that as of December 15, the Index Coverage report in Google Search Console is more accurate. Specifically, it is more accurate in reporting on indexed pages. Google’s Statement. Google said “From Dec 15, the Index Coverage report can more accurately report on indexed pages. Because of this, some pages that were ‘Crawled – currently not indexed’ are now known to be indexed. You’ll see a chart notification in this report.” The chart with notification. Here is a screenshot of the chart with that indicator on December 15: More indexed pages. This means that despite what Google has been reporting with pages not being indexed, when labeled […]

How to Redirect Users after Successful Login in WordPress

How to Redirect Users after Successful Login in WordPress

Have you ever wanted to redirect users to a specific page after they login to your WordPress site? Depending on the user’s role, WordPress would either take them to the dashboard or their profile section in the WordPress admin area. In this guide, we’ll show you how to easily redirect users after a successful login in WordPress. We’ll also show you how to redirect after login based on user roles and permissions. Why Redirect Users After Login in WordPress? A lot of website owners run multi-user WordPress websites. For example, a multi-author blog, a membership community, or an online store. All these websites require users to login to perform certain […]

How to Execute a Link Conversion Strategy via @JasonWarley627

How to Execute a Link Conversion Strategy via @JasonWarley627

It’s great to have your brand mentioned. But the question is: Did the publisher link back to you? When the answer is no, you might be disappointed about missing out on that link equity (a.k.a., SEO value). But you still have a shot at getting a direct link to your content added to the coverage. That is exactly what a link conversion is: making online coverage you have earned more valuable by having a direct link to your content added to the page. The way you can achieve link conversions is rather simple because it’s done via email and is most likely similar to your normal outreach methods. However, it […]

Video: Will Hanke on teaching SEO and lead generation

Video: Will Hanke on teaching SEO and lead generation

While in St. Louis I met up with an old colleague that I’ve known in the SEO space since the early days – Will Hanke. Will Hanke is what I would call an old-fashioned SEO, still doing solo-SEO work for local businesses and helping the local community by teaching SEO in his local library. We spent our time reminiscing about the old days of SEO, and then going into his passion for teaching people about SEO. Lead generation is a business he is still in, where he helps local businesses acquire leads in a specific niche. The location of this interview was also unique, we were in a super market […]

6 Effective Ways to Use Video in Your Email Marketing

6 Effective Ways to Use Video in Your Email Marketing

This morning, as usual, I started my day by checking my emails. While this process doesn’t usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile. It also made me feel valued as a subscriber to their record label’s emails — with just one video, Specialist Subject Records strengthened the consumer relationship I have with them. This is why video email marketing is such an effective strategy. With a simple embed and subject line, […]

Yandex Announces Major Algorithm Update via @martinibuster

Yandex Announces Major Algorithm Update via @martinibuster

Yandex announced an update to their search engine. The update is named Vega. The update offers many details about how modern search engines work. Major Improvements to Yandex Yandex calls its update Vega. This update features 1,500 improvements. Of those improvements, Yandex highlighted two that they said impacts the search results in an important way. One of the changes adds expert human feedback into algorithm training. The second change was the ability to double the size of their search index without impacting search result speed. Related: The Ultimate Guide to Yandex SEO Crowd Sourcing Search Result Raters Google employs contractors trained with Google’s quality raters guidelines to judge their search […]

Facebook Adds Additional Fact-Checking Resources via ‘Community Reviewers’

Facebook Adds Additional Fact-Checking Resources via ‘Community Reviewers’

Facebook continues its confusing approach to fact checking with a new program that will see the appointment of a team of ‘community reviewers’, a diverse group of non-Facebook employees who will be called upon to check potentially false reports. As explained by Facebook: “The program will have community reviewers work as researchers to find information that can contradict the most obvious online hoaxes or corroborate other claims. These community reviewers are not Facebook employees but instead will be hired as contractors through one of our partners. They are not making final decisions themselves. Instead, their findings will be shared with the third-party fact-checkers as additional context as they do their […]

LinkedIn Adds New Features for Groups to Help Boost Engagement

LinkedIn Adds New Features for Groups to Help Boost Engagement

Could LinkedIn groups make a comeback in 2020? Once a key feature of the app, LinkedIn groups gradually lost user focus as they became increasingly bogged down with random spam and self-promotion, to the point where, for most, they just weren’t usable anymore. But it still seems like a great opportunity for LinkedIn’s professional community. If LinkedIn can get groups right. And if LinkedIn can line group improvements up with the broader trends towards increased in-app engagement, LinkedIn groups could become a thing again. Maybe. This week, LinkedIn may have taken another step in that direction with the announcement of a new set of groups updates and tools designed to […]

New Report Looks at the Growth of Influencer Marketing on Instagram

New Report Looks at the Growth of Influencer Marketing on Instagram

Data analytics company Klear has conducted a new report on the state of influencer marketing on Instagram, analyzing over three million sponsored posts in order to identify key trends and shifts of note. And the data shows that influencer marketing is, indeed, on the rise. According to Klear’s analysis, the number of Instagram posts using the #ad hashtag, signifying a brand partnership, increased by almost 50% in 2019. That’s probably not surprising – with Instagram seeing more usage, it makes sense that brands would also be looking to align with that shift. But in looking at those posts which include the #ad hashtag, Klear was also able to establish some […]