Better Site Speed: 4 Outside-the-Box Ideas

Better Site Speed: 4 Outside-the-Box Ideas

Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that […]

What Is Schema Markup & Why It’s Important for SEO via @ChuckPrice518

What Is Schema Markup & Why It’s Important for SEO via @ChuckPrice518

Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011. Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result. Schema can provide context to an otherwise ambiguous webpage. Via Schema.org: “Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how […]

The Last Digital Marketing News Show of the Year + Award Show [PODCAST] via @shepzirnheld

The Last Digital Marketing News Show of the Year + Award Show [PODCAST] via @shepzirnheld

ADVERTISEMENT On this week’s episode of Marketing O’Clock, we’re bringing you a special year-end episode to look back at 2019. In addition to delivering the news of the week, Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are presenting our first annual award show, The Clockscars. Join us as we look back at the biggest stories of 2019 and award the best, worst, and most heck-worthy things that happened this year. Clip of the Year First, we’re ranking ourselves by awarding the best Marketing O’Clock clip of the year. This was a tight category as we had 2,600 minutes worth of puns and rants to choose from. One of our […]

SEO-Friendly Pagination: A Complete Best Practices Guide via @jes_scholz

SEO-Friendly Pagination: A Complete Best Practices Guide via @jes_scholz

Site pagination is a wily shapeshifter. It’s used in contexts ranging from displaying items on category pages, to article archives, to gallery slideshows and forum threads. For SEO professionals, it isn’t a question of if you’ll have to deal with pagination, it’s a question of when. At a certain point of growth, websites need to split content across a series of component pages for user experience (UX). Our job is to help search engines crawl and understand the relationship between these URLs so they index the most relevant page. Over time, the SEO best practices of pagination handling have evolved. Along the way, many myths have presented themselves as facts. […]

A Technical SEO Guide to Redirects via @vahandev

A Technical SEO Guide to Redirects via @vahandev

Websites change structure, delete pages and often move from one domain to another. Handling redirects correctly is crucial in order to avoid losing rankings and help search engines understand the changes you have done. Redirects have a status code starting with number three (i.e., 3XX). There are 100 different possible status codes but only a few are implemented to carry certain information. In this guide, we will cover 3XX redirects relevant to SEO. 301: Moved Permanently This well-known redirect indicates to a client* that the resource was changed to another location and that it should use the new URL for future requests. When search engines see a 301 redirect, they pass […]

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I put to the dedicated marketers still monitoring the Twittersphere this holiday week.  Two negatives quickly rose to the top. OK, 3 other people working this week….What change had the biggest impact on your paid search/ #PPC/ #SEM campaigns this year? #ppcchat — Ginny Marvin (@GinnyMarvin) December 26, 2019 Biggest negatives: A tie between close variants expansion, Google Ads support You could almost hear the “hearts” being clicked after Julie Bacchini of Neptune Moon named Google’s expansion of same-meaning close variants to phrase match and broad […]

The Complete Guide to Mastering Duplicate Content Issues via @stoneyd

The Complete Guide to Mastering Duplicate Content Issues via @stoneyd

In the SEO arena of website architecture, there is little doubt that eliminating duplicate content can be one of the hardest fought battles. Too many content management systems and piss-poor developers build sites that work great for displaying content but have little consideration for how that content functions from a search-engine-friendly perspective. And that often leaves damaging duplicate content dilemmas for the SEO to deal with. There are two kinds of duplicate content, and both can be a problem: Onsite duplication is when the same content is duplicated on two or more unique URLs of your site. Typically, this is something that can be controlled by the site admin and […]

How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

As a customer-facing representative — whether you work in sales, service, or support — you’re probably used to working in a busy, noisy office space. Maybe you work on a loud sales floor surrounded by reps chatting on the phone with leads. Perhaps you work in an office space with customer service and support reps working to assist customers over the phone or video chat throughout the day. Whatever the cause of your workspace being noisy, it’s not always easy to block out the environment around you. That’s why we’ve compiled the following list of tips and tricks HubSpotters use to stay productive and focused in a noisy, busy, and […]

A Year of Link Building Tips via @martinibuster

A Year of Link Building Tips via @martinibuster

For 2019 I endeavoured to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge. Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success. The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank links. Link Building Fundamentalshttps://www.searchenginejournal.com/fundamentals-of-link-building/315385/ As the title says, this article introduces the fundamentals of links and link building. Read this first for an overview of links and link building. How to Build Links in 2019 […]