Don’t know much about SEO: Survey finds business owners lack basic knowledge

Don’t know much about SEO: Survey finds business owners lack basic knowledge

Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding from a recent survey by digital agency Fractl. Business owners and consumers surveyed. Fractl surveyed 977 people in total about their Google and SEO knowledge, just under 400 of them were business owners (394). Just over 200 (219) had fewer than 5 employees. The remainder had between 5 and more than 100, with second largest group in the 10 to 24 headcount range. The survey asked a range of general and specific questions, including “the meaning behind SEO buzzwords.” The […]

Discover Performance reports in Google Search Console just got fresher data

Discover Performance reports in Google Search Console just got fresher data

Fresher Discover data is now available within Google Search Console Performance reports, Google announced on Tuesday. Site owners can now view data as recent as less than a day old. Why we care For publishers that look to the Google Discover feed as a traffic source, fresher data provides a more timely, accurate picture of how your content is performing. More on the announcement Fresher data on Search Performance reports first arrived in September. Previously, Discover Performance report data was updated within about three days. The Search Analytics API does not yet support fresher data.   About The Author George Nguyen is an Associate Editor at Third Door Media. His […]

How Does Website Security Affect Your SEO? via @krisjonescom

How Does Website Security Affect Your SEO? via @krisjonescom

Over time, people have gotten smarter about the way they use the internet. Like anything else, humanity’s harnessing of the online world has followed a natural progression: when a new problem arises, solutions are tested until the right one is found. It is then implemented, and people move on to a better place than where they were before. Some people might think they can always tell if they’re safe online. Just get a firewall, don’t give out personal information to sketchy websites, use unique passwords; it’s all been said before. But computer hackers are out there. They are looking to harm websites and people and are much savvier than the […]

How to Use Guest Blogging to Build Relationships via @alextachalova

How to Use Guest Blogging to Build Relationships via @alextachalova

Guest blogging is a popular link building strategy among many brands. But only a few of them use it successfully. Why is that? Guest blogging sounds like a pretty straightforward idea: you publish content on an external site to secure links back to your site. Basically, you are exchanging your well-written content for a quality link. At first glance, this looks awesome. But is actually a cost-effective way of acquiring links? From my experience, a good post can’t be written overnight. You need time and resources (editors, topic experts, etc.) if you want to publish quality content – and that’s the reason why the cost per link goes over the […]

50 Bright Ideas for Promoting Content to Drive Leads

50 Bright Ideas for Promoting Content to Drive Leads

There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content. Content is being created, published, and refreshed every second of every day. In 2019, more than four million blog posts were published on a daily basis — not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live […]

Adapting to the New Era of Search, According to Moz’s SEO Scientist

Adapting to the New Era of Search, According to Moz’s SEO Scientist

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. There are a multitude of reasons to explain this shift. More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Additionally, increasingly robust Google My Business profiles provide […]

Google now showing ‘request quotes’ button for Local Services Ads on mobile

Google now showing ‘request quotes’ button for Local Services Ads on mobile

Google is either testing or has introduced a “request quotes” button in local results. This was discovered by Tom Waddington; however I have not been able to reproduce it on mobile or the desktop. Part of LSAs. The functionality comes as part of Local Services Ads (LSAs). Currently LSAs deliver phone leads to local businesses participating in the program. Local Services Ads require businesses to be “Google Guaranteed” and pass licensing, insurance and background checks. ‘Request Quotes’ button above 3-pack. Lets users request quotes from multiple businesses using messaging. The Google Guaranteed badge shows for businesses participating in Local Services ads pic.twitter.com/PiYo07I6d1 — Tom Waddington (@tomwaddington8) December 17, 2019 Uses […]

The Economics of Link Building

The Economics of Link Building

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to […]

The Beginner’s Guide to Customer Targeting

The Beginner’s Guide to Customer Targeting

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a method of strategic planning that involves taking a leap of faith and calculation? I’m talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer’s journey. How does customer segmentation work and how do you use it? These are great questions that we’ll explore later in this post. But first, we’re going to cover the basics. […]