3 Worthy, Measurable, Growth-Centered Content Marketing Goals via @JuliaEMcCoy

3 Worthy, Measurable, Growth-Centered Content Marketing Goals via @JuliaEMcCoy

Here’s a big question that may or may not make you squirm: Are you reaching your content marketing goals? If you reluctantly whispered “no” and felt uncomfortable, that’s okay. We can fix this. You’re not alone, either. 57% of marketers don’t measure content marketing ROI, according to Content Marketing Institute’s most recent research. One of the major red flags I see for people in this camp is not what they’re doing, but why they’re doing it. Why are you doing content marketing? Are you focusing on the number of likes, comments, and pageviews you get? Are you trying to serve Google constant fresh content, even if it’s mediocre, because “that’s […]

17 Clever Print Ad Examples To Complement Your Digital Campaign

17 Clever Print Ad Examples To Complement Your Digital Campaign

You would think print advertising is void of innovation today, but that’s actually not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. To give you a sense of how businesses today are incorporating print ads into their digital strategy, we’ve collected 17 print ads that’ll make you rethink the word “traditional.” Click here to download more examples of exceptional advertising campaigns. 17 Interactive Print Advertisements That Are Still Innovative Today 1. Glacial If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. You soak the ad […]

Paid search marketers can find success with top of funnel campaigns

Paid search marketers can find success with top of funnel campaigns

Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But it can also span up the funnel and, when done correctly, can even rival other top-of-funnel channels. Top-of-funnel usually refers to the Awareness stage and can even include parts of the Consideration stage. In the Awareness stage, folks are feeling symptoms of a problem and may not have even been able to put a name to a problem yet. In this stage, they’re still gaining awareness of whether this issue affects […]

Google Search Console adds review snippets performance, enhancement and testing reports

Google Search Console adds review snippets performance, enhancement and testing reports

Google announced new reports within Google Search Console to help you with your review snippets. Google added a new enhancements report, a new performance report and added new support for review snippets on the rich result testing tool. Rich snippet enhancement report. The new rich snippet Enhancement report is available for those sites who have implemented reviews or ratings structured data. The report allows you to see errors, warnings, and valid pages for markup implemented on your site. If there are items you need to fix, like other enhancement reports, this report will walk you through the process of fixing the report. Here is a screen shot of this new rich […]

The Podcasting Starter Guide: 7 Tips to Make a Successful Podcast via @jonleeclark

The Podcasting Starter Guide: 7 Tips to Make a Successful Podcast via @jonleeclark

Podcasts have never been more popular than they are today. In fact, there are more than 800,000 active podcasts as of 2019, which is a number that only looks to increase in the years to come. So why are podcasts so popular? Because they are incredibly huge moneymakers. Almost a third of Americans listen to at least one podcast a month, and advertisers have noticed. They poured in almost half a million dollars in podcast advertising in 2018, and it’s fairly reasonable to assume that number is just going to keep increasing as the months (and years) march on. Not only that, podcasts are a form of marketing that can […]

500 Atlassians Worked Remotely for a Week — Here’s What We Learned

500 Atlassians Worked Remotely for a Week — Here’s What We Learned

Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can’t stop sneezing. But our collective WFH muscles got a major workout recently when 500 of us went remote during the week-long gap between moving out of one office space and into another. I talked to colleagues in several departments at Atlassian and dug into my own bag of tricks to bring you this collection of tips for working from home. And because working from home came with a few surprises, I’ll also share some little-known facts and a […]

Super Bowl Ads Were Short This Year: Here’s Why That Worked

Super Bowl Ads Were Short This Year: Here’s Why That Worked

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, “Were there fewer ads this year?” In reality, the game ended at a decent hour because the Kansas City Chiefs smoothly took down the San Francisco 49ers without entering overtime. Additionally, with over 50 commercials, this year’s Super Bowl aired more ads than the 2019 game — which only hosted 42 ads. However, in recent years, ads of 30-seconds or less have become the norm. So, although there were more ads this year, many of them were on the extremely-short […]

The Power of “Is”: A Featured Snippet Case Study

The Power of “Is”: A Featured Snippet Case Study

I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our results (though can’t share traffic numbers). It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet […]

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

I thought it would be fun to sit down with the man who has helped form this industry. Chris Elwell made it financially feasible to run SEO and SEM events in our space. In 1999, he had the vision, along with Danny Sullivan (who will be the keynote at SMX Advanced in June) to try to put together a conference with like-minded search engine marketers, even before the space had a real name. Guess which tiny company had a table at that first event? Chris Elwell has a rich history in the publishing world, and he is the CEO of Third Door Media, the company behind Search Engine Land and […]