404 vs. Soft 404 Errors: What’s the Difference & How to Fix Both via @benjarriola

404 vs. Soft 404 Errors: What’s the Difference & How to Fix Both via @benjarriola

Every page that loads in a web browser has a response code included in the HTTP headers, which may or may not be visible on the web page itself. There are many different response codes a server gives to communicate the loading-status of the page; one of the most well-known codes is the 404-response code. Generally, any code within 400 to 499 indicates that the page didn’t load. The 404-response code is the only one that carries a specific meaning – that the page is actually gone and probably isn’t coming back anytime soon. What’s a Soft 404 Error? A soft 404 error isn’t an official response code sent to a […]

An SEO Guide to HTTP Status Codes via @BrianHarnish

An SEO Guide to HTTP Status Codes via @BrianHarnish

One of the most important assessments in any SEO audit is determining what hypertext transfer protocol status codes (or HTTP Status Codes) exist on a website. These codes can become complex, often turning into a hard puzzle that must be solved before other tasks can be completed. For instance, if you put up a page that all of a sudden disappears with a 404 not found status code, you would check server logs for errors and assess what exactly happened to that page. If you are working on an audit, other status codes can be a mystery, and further digging may be required. These codes are segmented into different types: […]

The 2019 search engine patents you need to know about

The 2019 search engine patents you need to know about

Bill Slawski, director of SEO research for Go Fish Digital, has published his list of the top 10 search engine patents to know from 2019. The list of patents touches on various sectors of search, including Google News, local search knowledge graphs and more, and gives us a peek at the technology that Google is, or may one day be, using to generate search results. Knowledge-based patents. The majority of the list pertains to what Slawski categorizes as knowledge-based patents. One interesting example is a patent on user-specific knowledge graphs to support queries and predictions. Last year, Google said that “there is very little search personalization” happening within its search […]

Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their client) to register a new advertising account. How to register a new account. If you don’t have an account yet, and you’re going to be advertising on behalf of an Amazon vendor, click “Register” and then choose “I represent a vendor.” After you fill in the account details, Amazon will either send you an email […]

3 Qualities of the Best SEO Information via @martinibuster

3 Qualities of the Best SEO Information via @martinibuster

In search marketing there are many different ideas of how Google ranks sites. Who do you believe? Nobody can say they 100% know Google’s algorithm. But we can know 100% that some explanations of how Google ranks sites are more trustworthy than others. Different Levels of Knowledge Some ideas are more true than others. What makes one idea more trustworthy is the evidence. However, not all evidence is trustworthy. There are two poor and untrustworthy sources of evidence: 1. Anecdotal evidence 2. Correlation based evidence Anecdotal SEO Evidence Anecdotal refers to ideas that are based on the personal experience of one or more people, but without actual research and testing […]

Track Santa With Google & NORAD Santa Tracker Apps on Christmas Eve via @MattGSouthern

Track Santa With Google & NORAD Santa Tracker Apps on Christmas Eve via @MattGSouthern

ADVERTISEMENT Google & NORAD Santa tracker apps are now live, allowing people to follow Santa’s route as he travels worldwide from city to city. Google’s Santa tracker app features a live map which shows Santa’s location, along with photos of each location taken by members of Google’s Local Guides program. In total, Santa will visit more than 500 locations. As he travels, the live map will display how far Santa is from your current location. Google’s Santa Tracker is packed with extras including a brand new AR Santa Claus that you can view in your home (or anywhere else). Google also flexes its technological capabilities with this all-new search feature. Just […]

Google Assistant Only Holds 9% of the Virtual Assistant Market via @MattGSouthern

Google Assistant Only Holds 9% of the Virtual Assistant Market via @MattGSouthern

Google finds itself in a rare position, coming in third place in the virtual assistant market after Microsoft and Apple. A recent study from Futuresource shows that Apple’s Siri currently holds 35% of global marketshare. Microsoft’s Cortana holds 22% marketshare, while Google Assistant and Amazon Alexa hold 9% and 4% respectively. It All Comes Down to Pre-Installs Apple’s Siri comes pre-installed on nearly all of Apple’s devices – from watches to MacBook Pros – which is why it commands such a significant share of the market. Similarly, Cortana comes installed in all Windows 10 PCs. Google Assistant comes pre-installed in first-party products such as Google Home and Chrome OS. Assistant […]

SEOs Are in High Demand, According to LinkedIn’s Data via @MattGSouthern

SEOs Are in High Demand, According to LinkedIn’s Data via @MattGSouthern

A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related to SEO, and 909K professionals in the US with “SEO” in their profile. That works out to 20 people for every job, a ratio of 20:1. For comparison’s sake, here are some ratios for other types of jobs: For software engineers the ratio is 10:1. For product managers, the ratio is 30:1. For designers, the ratio is 23:1 Numbers Are in Favor of SEOs Breaking down the data even further, there are 26.5k people on LinkedIn with the word “SEO” […]

The State of Video Marketing in 2020 [New Data]

The State of Video Marketing in 2020 [New Data]

A decade is a long time. I mean, just think back to the end of 2009. Barack Obama was about to enter his first full year in the White House, Farmville was the flavor of the month with 83 million monthly users on Facebook, and Avatar had just hit movie theatres worldwide, becoming — at the time — the highest-grossing movie ever. But even then, ten years ago, people were already starting to make big predictions about online video, and its potential to change the world of marketing. Not all predictions come true — but, as we reach the end of the decade, it’s fair to say that these ones […]