7 Ways to Enhance the Effectiveness of Your Marketing Campaign with Facebook Messenger [Infographic]

7 Ways to Enhance the Effectiveness of Your Marketing Campaign with Facebook Messenger [Infographic]

While social media usage is currently at all-time highs amid the COVID-19 lockdowns, it may also be worth considering other avenues for your marketing, and how to you can reach audiences to boost engagement. One option to consider on this front could be Facebook Messenger, which, according to this new infographic from Branex, is only used by around 31% of businesses in their outreach efforts. Messages sent via Messenger see a higher open rate, and can enhance connection with your audience in a more intimate communications channel. You do need to approach messaging with a level of caution, as it can be easier to overstep the mark when connecting with […]

10 Image Ad Best Practices You Must Implement Into Your Campaigns for Best Results

10 Image Ad Best Practices You Must Implement Into Your Campaigns for Best Results

Online image ads are like small, targeted billboards. They capture the attention of passive users the way billboards grab the attention of people driving or walking by. In both scenarios, the ads are shown to people not actively searching for what you’re selling. Since online display ads are intended to reach passive users who might be researching something else, it’s imperative you use visual advertising techniques to make them stand out. On top of that, you have to work extra hard to ensure people click your ads when they do see them. To make sure this happens, here are ten image ad best practices for creating high-performing display ads. 10 […]

5 reasons why your Facebook Ads campaigns are failing

5 reasons why your Facebook Ads campaigns are failing

Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get good results from Facebook Ads. That’s not to say that Facebook isn’t a good place to advertise. You can get great results from Facebook Ads. The fact of the matter, though, is that Facebook advertising isn’t as easy or straightforward as it’s cracked up to be. In their rush to get in on the action, […]

8 ways retailers can move surplus inventory during COVID-19

8 ways retailers can move surplus inventory during COVID-19

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their marketing channels to connect products with the shoppers who need it most. But there are new challenges emerging, particularly as retailers balance their marketing efforts with inventory management. For some retailers, products they anticipated would move quickly prior to COVID-19 risk sitting in a warehouse unsold. In the apparel vertical, retailers may face new challenges to sell out spring collections and promote their summer catalog early to compensate for lower demand. In the short term, retailers with surplus inventory are looking to adjust their […]

How to Buy a Domain Name That is Taken (9 Pro Tips)

How to Buy a Domain Name That is Taken (9 Pro Tips)

We often hear from readers who want to buy a domain name that’s already been taken. If you’re in that position, then you might be wondering how to go about getting hold of a domain name that someone already owns. The easiest solution would be to find another suitable domain name. However, sometimes this may not be the best option. In this article, we’re going to share our expert tips on how to buy a taken domain and give you some insider tips on what to watch out for. We will also cover few proven strategies that you can use if your domain isn’t available. Note: Unlike other guides on […]

Ultimate List of Ecommerce Tools For 2020

Ultimate List of Ecommerce Tools For 2020

The ecommerce industry is booming. These trends are showing no signs of slowing down in the foreseeable future. In fact, the global ecommerce market is expected to eclipse $6.54 trillion in sales by 2023. That’s up from $3.53 trillion in 2019. Whether you’re interested in starting a new ecommerce business from scratch or looking to expand your retail operation to an online store, you can use an ecommerce tool to achieve your goal. Not all ecommerce solutions are created equally. Some tools are all-in-one website builders, while others are plug-ins, add-ons, or shopping cart software. So what’s the best ecommerce tool for 2020? The answer depends on your unique situation. […]

8 Social Media Platforms That Weren’t Founded in the U.S.

8 Social Media Platforms That Weren’t Founded in the U.S.

In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users. As tech journalists and bloggers dug into the origin of the odd video app, some were surprised to discover that TikTok, which took America by storm, was actually inspired by an app created by the same company in China. Researching social media platforms not founded in the U.S. can be helpful when trying to learn about audiences that live in other countries, especially those that live in highly censored areas like China or Russia. In areas like these, where people […]

Video: Dan Leibson on local neural matching and Google My Business issues

Dan Leibson from Local SEO Guide spoke with me about two hot local SEO topics. Dan got into the SEO space in 2007 but really buckled down in local SEO in 2012. The first was shortly after Google confirmed that it changed how the local rankings worked to use neural matching. The second was his dissatisfaction around how Google handles multi-location businesses within Google My Business support and features. Here is the video: [embedded content] I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.   […]

Twitter Conversational Ads 101: The Complete Guide to Getting More Engagement & Audience Reach with These Campaigns

Twitter Conversational Ads 101: The Complete Guide to Getting More Engagement & Audience Reach with These Campaigns

For years, businesses have successfully increased social media engagement using Promoted Tweets with compelling images and videos, along with relevant hashtags that drive Retweets, likes, and follows. With Twitter Conversational ads, it’s even easier to engage Twitter users, encourage more discussions, and empower consumers to spread a brand’s message. What are Twitter Conversational ads? Conversational ads take standard Promoted Tweets a step further by adding call-to-action buttons with customizable hashtags, prompting users to spread a brand’s message to their followers to further expand its reach: How do Conversational ads on Twitter work? When a user taps a CTA button, the new Tweet composer opens with a pre-populated message, along with […]