Instagram Launches ‘Thank You Hour’ Sticker and Story to Share Appreciation During COVID-19

Instagram Launches ‘Thank You Hour’ Sticker and Story to Share Appreciation During COVID-19

Instagram has launched a new ‘Thank You Hour’ initiative, which will see Stories frames that include the new ‘Thank You Hour’ sticker added to a collective Story that showcases the various things that people are appreciative for amid the COVID-19 pandemic. As explained by Instagram: “Today we’re launching Thank You Hour, a sticker in stories that lets you show gratitude for what’s helping you through this time. Use the sticker and your photo or video will be added to a shared Instagram story at 7 p.m. your time where friends can see your thanks.” The collective Thank You Hour story will respect existing privacy settings, so your Story content won’t […]

TikTok 101: A primer for brands

TikTok 101: A primer for brands

You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s the point. It’s meme culture at its finest. Teens see TikTok as a home for pure, unfiltered entertainment. Brands, on the other hand, are watching it like a shiny new penny. The platform known for hosting amusing video challenges inspired by the ephemeral (and often satirical) nature of Gen Z is now starting to become part of the marketing equation. “Being there early allows brands to authentically […]

Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app

Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app

(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style video – shot inside and around an Audi A6 sedan – takes viewers through Australia’s countryside, complete with weather changes throughout the journey. True to the times, director Luke Bouchier employed multiple cameras with four crewmembers in four separate cars to capture the footage, while composer John Hassell scored the track from his own home […]

16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search

16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search

“We don’t know right now if the web is changing, if Google is changing something, if people’s behavior is changing; but, we also know that people are just doing things so differently that it’s nearly impossible to set [these things] apart,” said Peter Meyers, marketing scientist at Moz, commenting on the unprecedented search results volatility he and others have observed since COVID-19 broke out in the US. The global pandemic has caused nearly everyone to reevaluate their priorities, prompting businesses and search engines to adapt as well. During our search disruption episode of Live with Search Engine Land Tuesday, hosted by Search Engine Land News Editor Barry Schwartz, Meyers and […]

Content and coronavirus: How you can differentiate from the masses

Content and coronavirus: How you can differentiate from the masses

All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of “conronacontent” also creates a dilemma and a practical problem. There are a ton of me-too listicles and volumes of “how COVID-19 is impacting e-commerce” data circulating. This creates a kind of content din and raises the fundamental question: what should you be creating and how do you differentiate your content when everyone is basically doing the exact same thing? We know content is foundational for SEO success, but rising above the rest is easier said than done, particularly now. […]

What Safari’s 7-day cap on script-writeable storage means for PWA developers

What Safari’s 7-day cap on script-writeable storage means for PWA developers

Confusion about an announcement of upcoming changes to Apple Safari’s Intelligent Tracking Prevention (ITP) led to accusations of Apple intentionally trying to destroy Progressive Web Apps (PWAs) “just as they were taking off.” It turns out that that’s not the case. However, the changes still have serious ramifications for web developers and marketers. Developers face numerous challenges as browser support varies for features they might want to use with modern websites. It has always been daunting dealing with so much variance. Increases in complexity further affect deployment across a wide spectrum of services. If PWA application support in Safari was restricted to a 7-day period, it would seriously impede progress […]

21 Best WordPress Themes for Fitness Blogs (2020)

21 Best WordPress Themes for Fitness Blogs (2020)

Are you looking for the best WordPress themes for fitness blogs or gym websites? As a fitness website owner, you may be looking for a theme with a specific look and features to help you promote your training, services, and products. In this article, we will share some of the best WordPress themes for fitness blogs that you can use. Starting Your Fitness Website with WordPress WordPress is the best website builder in the market. And, over 35% of websites on the internet are built on WordPress. There are two types of WordPress sites and choosing the right one is important for your success. See our comparison of WordPress.org vs […]

As advertisers cut back, U.S. paid search spend estimate is slashed by billions

As advertisers cut back, U.S. paid search spend estimate is slashed by billions

As the pandemic has unfolded, initially bullish ad-spending forecasts have given way to more cautious or pessimistic projections. Such is the case with eMarketer’s newly revised search-spending numbers for the first half of this year. A drop of $6 to $8 billion. The firm revised its forecast for the first and second quarters of 2020 down, from nearly $28 billion to between $25.5 and $23.8 billion. That’s a decline of $6 billion to $8 billion compared with earlier projections. Emarketer said that first-quarter search spending “came in somewhere between a year-over-year spending increase of 2.8% and a decline of 0.2%.” The firm assumes a pull-back starting in March and overall […]

See How LendingTree is Disrupting the Online Lending Marketplace with Post-Click Experiences (3 Examples)

See How LendingTree is Disrupting the Online Lending Marketplace with Post-Click Experiences (3 Examples)

LendingTree is an online loan marketplace with one of the largest networks of lenders in the country. Since the brand provides multiple services to customers, they segment their audiences for every offer and target ads with relevant post-click experiences. Let’s explore how. How LendingTree uses post-click experiences Example 1: Facebook refinance loan ad LendingTree uses this Facebook ad to promote their refinance loans. The ad describes that customers can get refinance rates at 2.79% APR and urges them to get their quotes quickly before the rates increase: The ad directs prospects to this post-click experience (step 1 and step 2): What is the offer? Once clicking single family home, the […]