The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition

The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Search engines are getting better and better at understanding search intent, which means they are providing  more unique and granular search results that better address the user’s specific ask. The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. While I’d like to see that […]

The 5 Goals to Consider When Creating a Marketing Strategy

The 5 Goals to Consider When Creating a Marketing Strategy

Life is full of big decisions. And, nine times out of ten, they’re not ones you want to jump into without a little thought or pre-planning. The same can be said about your business and its marketing activities. You’re not executing campaigns just for the sake of it, and you’ll struggle to justify your spend without real thought behind what you want to get back from it. You’re working towards something. You’re working towards a goal. You perhaps just haven’t defined what that looks like — yet. According to an industry survey of more than 3,200 marketers, those who set goals were 376% more likely to report success than those […]

7 Marketing Alternatives to Tracking Cookies

7 Marketing Alternatives to Tracking Cookies

At some point your life, you’ve probably had a run-in with ads generated by third-party cookies. Think about it. Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? Unless you’ve given your email to the ecommerce store you visited, this ad was likely generated with third-party cookie data. When you visit a site that generates third-party cookies, the site places a tracking code — or cookie — on your browser. The code then allows that website to learn about the other sites you’re visiting and builds a user profile around […]

How to Fix Common Image Issues in WordPress

How to Fix Common Image Issues in WordPress

WordPress comes with some pretty neat tools to manage and edit images. You can easily upload images, align them, and even edit them inside WordPress. Most beginners are not aware of these WordPress image editing features. It takes users a while to discover out some of them while other features go completely unnoticed. If you ever had a question about WordPress images, then you’re in luck. In this article, we will cover the most common image issues in WordPress and how to fix them. Since this is a detailed article, here is the list of image related issues that we will cover this article. How to Upload Images in WordPress? […]

How SEO and PPC strategies can work together to drive business goals

How SEO and PPC strategies can work together to drive business goals

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time. Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs. SEO is a method for increasing a site’s organic traffic through enhanced visibility and site authority. Alternatively, pay-per-click (PPC) advertising seeks to generate traffic through carefully created and targeted adverts in search engines, social and other popular online destinations. While each is different, they both aim to […]

Google Ads Quality Score: What Is It, How Is It Calculated & 5 Ways to Improve the Landing Page Experience

Google Ads Quality Score: What Is It, How Is It Calculated & 5 Ways to Improve the Landing Page Experience

You’ve narrowed your keywords, written compelling ad text, and created what you think is a great landing page. But when you check your Google Ads Quality Score, you find it’s below average. Don’t panic. Though a low Quality Score can translate to wasted ad budget and poor campaign performance, there’s lots you can do to improve it. Before you start, though, it’s important to know how Google is grading you and why it’s so important. What is Google Ads Quality Score? Quality Score is a form of measurement used by Google Ads to inform advertisers of the likelihood their campaign will perform well. From 1-10, Google grades campaigns in three […]

5 Startup Marketing Ideas That Actually Work

5 Startup Marketing Ideas That Actually Work

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there’s little time to think about marketing strategies that prove successful and are feasible for a startup’s teams to execute. If you find yourself in this boat, don’t panic. You probably know the tools that are helpful for startup marketers to use when strategizing — a CMS, social media accounts, and graphic design software, for instance. Now, what you need to know is how to use these tools, and similar methods, to create campaigns that align with your business goals. You may have seen other […]

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]

When a major crisis impacts your operations, brands are forced to re-think their marketing strategies, and the ways in which they communicate with their audiences on social media. With the COVID-19 pandemic, however, things are a little different. The coronavirus outbreak has impacted everybody, with every business across the world altered in some form as a result of the global lockdowns and mitigation measures to limit the virus’ spread. That’s forced all of us to re-assess what we’re sharing, when we’re sharing it, and how we stay connected with people via social platforms. To help with this, the team at Socialinsider have put together this overview of the evolution of the COVID-19 […]

Instagram Adds DM Access to Desktop Version

Instagram Adds DM Access to Desktop Version

After more than a year of testing, Instagram has now expanded user access to Instagram Direct messages via the web version of the app, enabling users to interact with their Instagram DMs via desktop. Instagram first started testing desktop access to Direct in February last year, then began rolling it out to selected users in January – though it noted at that time that it was still, very much, in test mode. Now, more users are able to access the option. To check if you have it, head to www.instagram.com and log in to your Instagram account. The addition will make Instagram’s messaging tools more widely accessible, as not all users are […]

Zoom Announces Security Council to Improve Data Collection and Sharing Processes

Zoom Announces Security Council to Improve Data Collection and Sharing Processes

Zoom, the multi-participant video meeting app that has seen massive growth amid the COVID-19 lockdowns, has this week announced the formation of its new information security officer council, and the appointment of former Facebook Chief Security Officer Alex Stamos as an advisor, as it seeks to address concerns with its data collection and sharing systems. Zoom, which facilitates video meetings of up to 100 participants​, for free (for up to 40 minutes), has proven to be a great solution to address a sudden need for social connection in the market. That’s lead to explosive growth – the app went from 10 million users in December, to 200 million in March. But […]