Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

If you’ve logged into Twitter recently, you may have been confronted with a message like this: That seems a little concerning, right? “Your ability to control mobile app advertising measurements has been removed.” In more recent times, social apps have been working to give users more control over their data, but in this instance, Twitter says that its taking control away. What’s the deal with that? The specific detail data that Twitter’s looking to utilize here is information like the ads that you’ve seen in the app, and the unique ID of your device. Twitter provides this data to other ad platforms in order to help optimize ad performance. As per […]

Instagram Launches New ‘I Stay Home For’ Sticker to Promote COVID-19 Containment Efforts

Instagram Launches New ‘I Stay Home For’ Sticker to Promote COVID-19 Containment Efforts

With the rising popularity of Instagram Stories, and the propensity for people to add stickers and effects to their Stories frames, Instagram’s cause-based stickers must be having some impact. This week, Instagram has launched a new cause sticker for Stories which aims to highlight the importance of social distancing, and staying home to limit the spread of COVID-19. As you can see here, the new ‘#IStayHomeFor’ sticker gives users the opportunity to boost awareness by highlighting people that they know who may be at higher risk of contracting a more serious dose of the virus. As per Instagram: “Add the Stay Home sticker to your story, tap it and you’ll see […]

New Study Shows Celebrities Are Key Distributors of COVID-19 Misinformation on Social Media

New Study Shows Celebrities Are Key Distributors of COVID-19 Misinformation on Social Media

In a discovery that’s both unsurprising, yet informative in the same way, a new report from Reuters Institute has found that celebrities and politicians have played a key role in spreading COVID-19 misinformation on social media, even though their relative share in the discussion is very small, compared to overall conversation. The Reuters team studied 225 social media posts that were published between January and March​, and have been rated as either ‘false’ or ‘misleading’ by fact-checkers. Based on this dataset, the researchers sought to discover how misinformation is spreading on social, what types of misinformation are being shared, and how the platforms themselves are responding. Here’s what the data shows: First off, the […]

Instagram is Partnering With Netflix on a New Self Care Series for Young Adults

Instagram is Partnering With Netflix on a New Self Care Series for Young Adults

Among the wide-ranging consequences of the COVID-19 lockdowns, one element that will become more significant as time goes on is the mental health impact, and in particular, how young people in their formative years are being restricted and/or limited by the lack of social contact. Of course, social contact is important for everyone, but young adults are at a stage where they’re learning who they are, and the social connections and experiences that they have are a big part of that. And while they can replicate some level of connection via video apps, it’s not the same. And it’s something that could lead to bigger problems, and will need to […]

Facebook Tests Moving the Top Function Bar on Android

Facebook Tests Moving the Top Function Bar on Android

This could be an interesting development for Android users. According to Android Central, Facebook has been conducting tests where the top function bar in the app is moved to the bottom of the screen, the same as it is on iOS. Android Central suggests that the change is aimed at improving one-handed navigation – with device screens getting larger and longer, the re-alignment could help users better engage with the app. Here’s a look at the current Android format versus this proposed redesign: As noted, the function bar is already along the bottom of the screen in iOS, so the change would also bring both apps into line, and could […]

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now? What should we change about our strategy, and what can go on, business as usual? If we have to make changes, where should we invest our resources and focus? It can be hard to get a clear picture of how the market is changing in real time. There’s a plethora of headlines about the state of business today, but reliable data that shows how behaviors are shifting […]

Google postpones Google Partners program changes slated for June

In February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June. Now, amid the upheaval caused by the coronavirus pandemic and shelter in place orders, Google is postponing the changes until 2021. “We hope this change helps give you and your customers the time you need to adjust to the ongoing developments,” the company said in an email to agencies Wednesday afternoon. If qualified on or after Jan. 1, 2020. In addition, agencies that have had active badges or specializations at any time this year will be able to keep […]

Bing adds CDC coronavirus self-checker chatbot to search results pages

Bing adds CDC coronavirus self-checker chatbot to search results pages

Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot. Users can interact with the self-checker right from the search results page to assess their symptoms and receive guidance. The CDC’s Coronavirus self-checker on Bing.com. Why we care Chat functions have shown up in Bing’s search results in the past, but this is the first time one has appeared so prominently. Bing could potentially apply this type of feature to more contexts within search. We’ve been monitoring these results pages to see how they develop during the pandemic. You can view the changes in our original […]

Bing adds snippet controls to help sites control their search result previews

Bing announced Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These new controls work via robots meta tags in HTML or X-Robots-Tag tag in the HTTP Header. New meta tags to settings snippets. Here are the three new controls Bing offers: “max-snippet:[number]” — This lets you specify the maximum text-length, in characters, of a snippet in search results. Here is the meta tag “<meta name=”robots” content=”max-snippet:400” />” For example, if you set the value = 0, Bing will not show a text snippet. But if you set the value = -1, then it does […]

How to Create a Buy One Get One Free Offer in WooCommerce

How to Create a Buy One Get One Free Offer in WooCommerce

Do you want to create “buy one get one” (BOGO) offers in your WooCommerce store? BOGO deals are an effective way to drive more sales and win new customers. While it’s not a built-in feature in WooCommerce, you can easily add it using a WooCommerce plugin. In this article, we’ll show you how to easily create a WooCommerce buy one get one free offer to drive more sales. Why and When to Offer BOGO Deals in WooCommerce? BOGO or Buy one Get One Free deals are an effective way to make more sales on your online store. Now many beginners believe that they will be giving away products for free. […]