HubSpot Managers on the 3 Skills You Need to Lead People

HubSpot Managers on the 3 Skills You Need to Lead People

Why do people really quit their jobs? Before you say “salary,” “benefits,” or “workload,” take a second to think about the worst boss you’ve ever had. Were they bad at giving feedback, not helpful, or just plain mean? Did they have you feeling unmotivated, too nervous to offer ideas, or fearing that you’d lose your job with the slightest miss-step? Once you let those memories sink in, you probably won’t second guess the statement: “People quit their managers, not their jobs.” Over the years, this fact hasn’t changed. Study after study has emphasized that companies need good managers to retain good employees. A 2019 survey was no exception, revealing that […]

Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.

Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.

With the explosion of digital marketing, and attribution, the phone is often relegated to second class status. But research suggests that 60 percent of US consumers prefer to contact a business by phone after finding them online – compared to just 16 percent who prefer email and 15 percent who prefer to visit the business location. Without a call analytics platform, optimizing campaigns across channels, allocating budget, and driving revenue are difficult, or impossible. And because of the explosion in mobile (and mobile calling) getting a handle on tracking, analyzing and monetizing inbound phone calls is a marketing imperative that needs to be an integral part of your revenue strategy. […]

Video: Alexis Sanders on SEO strategy and how to test your SEO

Video: Alexis Sanders on SEO strategy and how to test your SEO

In our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle, she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here on Search Engine Land and speaks at many of our SMX events. We talked about two primary topics, SEO strategy and SEO testing. Her take on SEO strategy is really about looking at the larger picture, which means not just the SEO but everything around that. Learning your client’s industry, how the company operates, the challenges and what makes the company tick is important. […]

The Main Difference Between Keywords & Search Terms & How to Use Them Both in Your Ad Campaigns

The Main Difference Between Keywords & Search Terms & How to Use Them Both in Your Ad Campaigns

One of the biggest challenges in digital advertising is learning the nuances of the industry, including the large set of terminology. A common issue, even among experienced advertisers, is using the terms “keyword” and “search term” (or “search query”) interchangeably. Both are critical components of PPC advertising, and are closely related, yet have different meanings. Keywords vs. search terms A keyword is the exact word or phrase a marketer is targeting in a paid or organic search campaign. For instance, to win an auction for “meal delivery,” you’d need to make that your keyword phrase. Keywords are what marketers and advertisers identify as central to the business they work for, […]

What is Banner Blindness? How Can You Avoid It?

What is Banner Blindness? How Can You Avoid It?

My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news. Usually, when I sign onto these sites, I start scrolling as soon as the webpage loads. Not because I want to check to see if my trackpad is working, but because I know that to get to the content, I need to scroll a little. This routine has led me to mostly ignore what’s usually right underneath the navigation bar: a banner ad. Source I don’t purposely ignore ads, I just want to get to my content […]

Twitter CEO Jack Dorsey Allocates $1 billion in Equity to COVID-19 Relief Efforts

Twitter CEO Jack Dorsey Allocates $1 billion in Equity to COVID-19 Relief Efforts

Twitter CEO Jack Dorsey is allocating $1 billion in his personal share equity to a new fund that will initially aim to assist in COVID-19 relief efforts. I’m moving $1B of my Square equity (~28% of my wealth) to #startsmall LLC to fund global COVID-19 relief. After we disarm this pandemic, the focus will shift to girl’s health and education, and UBI. It will operate transparently, all flows tracked here: https://t.co/hVkUczDQmz — jack (@jack) April 7, 2020 In a tweet thread, Dorsey explained that he has allocated more than $40 million to various causes and organizations over the years, though mostly anonymously. Now, Dorsey says, any donations and grants will […]

Facebook Is Providing Portal Devices to Aged Care Homes in the UK as Part of a New Pilot Program

Facebook Is Providing Portal Devices to Aged Care Homes in the UK as Part of a New Pilot Program

Facebook is reportedly partnering with the NHS in the UK on a new program which will provide its Portal smart camera devices to thousands of aged care residents as a means to keep them connected to family and friends amid the COVID-19 pandemic. As reported by Wired: “The NHS is about to launch a pilot in which 2,000 Portal devices will be handed to care homes in Surrey and in a still-to-be-decided northern city – possibly Leeds, Manchester, or Newcastle. Following the pilot, the sources say, the scheme might be rolled out across England, and could involve the allocation of up to 100,000 Portal devices – which according to the […]

Facebook Adds New Tools for Groups to Help Ensure Members Are Getting Accurate COVID-19 Information

Facebook Adds New Tools for Groups to Help Ensure Members Are Getting Accurate COVID-19 Information

Facebook has announced a new set of tools for groups related to COVID-19, which aim to provide links to accurate, timely information about the pandemic, and help to ensure that members are aware of the latest updates and changes. First off, Facebook’s adding a new educational pop-up for COVID-19 related groups which will direct members to Facebook’s COVID-19 information centre, where it highlights official updates from relevant organizations. Facebook says the pop-up is similar to what users see when they conduct a search for COVID-19 related terms on the platform. Facebook will also now prompt the admins of COVID-19 related groups as to when official health authorities are going live […]

LinkedIn Publishes Special ‘Top Voices’ Listing of Health Professionals Leading the Way on COVID-19

LinkedIn Publishes Special ‘Top Voices’ Listing of Health Professionals Leading the Way on COVID-19

LinkedIn has announced a special edition of its ‘Top Voices’ listings, this time focused highlighting the health experts who are sharing their knowledge and experiences amid the COVID-19 pandemic. As explained by LinkedIn Editor in Chief Daniel Roth: “Each year, our Top Voices list surfaces the professionals whose posts, videos, articles and comments spark quality conversations in their industries. This special edition list features the health care experts that are lighting up LinkedIn right now to cover COVID-19 – sharing what they’ re seeing, what’s coming next and offering insights on what all of us can and must do.” The list has also been released to coincide with the World Health […]