Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events

Facebook is launching a new option which will enable gamers to organize their own tournaments within the Facebook Gaming platform, providing an immediate way to boost gaming engagement amid the COVID-19 lockdowns, while also furthering Facebook’s broader gaming ambitions. The capacity to create your own gaming tournaments provides another way to connect gamers on Facebook. You can set up your tournament by adding start and end dates, images, descriptions, allocating co-hosts, and publishing your event publicly or in private. As reported by Venture Beat, Facebook has been developing its tournaments feature for some time, but has fast-tracked the option due to the COVID-19 pandemic. As explained by Facebook Gaming head engineer Mina […]

LinkedIn Events is Now Available to All Pages to Assist with Connectivity Amid the COVID-19 Lockdowns

LinkedIn Events is Now Available to All Pages to Assist with Connectivity Amid the COVID-19 Lockdowns

With thousands of industry events being canceled amid the COVID-19 lockdowns, this could be helpful for those looking for another way to connect, and promote replacement meet-ups, live-streams or webinars to their brand followers. LinkedIn has now made its new Events option available for all company pages as part of its efforts to assist brands dealing with the COVID-19 impacts. Launched in October last year, LinkedIn Events was previously only available to selected company pages, but it recently announced that it would make it more broadly available sooner to help cater for the COVID-19 impacts. And now, you can access Events on any LinkedIn company page. To create your own […]

Facebook Launches New ‘Tuned’ App for Couples to Share Intimate Interactions

Facebook Launches New ‘Tuned’ App for Couples to Share Intimate Interactions

Facebook’s experimental NPE team has launched a new app, this time focused on facilitating interaction between romantic partners, within their own, private space. As first reported by The Information, the new app, called ‘Tuned’, is a couple-centric space where you can share more private engagements that you might on other, more public social platforms. As per Tuned’s description on The App Store: “With Tuned, you can be as mushy, quirky, and silly as you are together in person, even when you’re apart. Creatively express your love, share your mood, exchange music, and build a digital scrapbook of your special moments.” Tuned provides the capability to connect your Spotify account to […]

Pinterest Adds New Shopping Tools to Help Brands Capitalize on Rising eCommerce Trends

Pinterest Adds New Shopping Tools to Help Brands Capitalize on Rising eCommerce Trends

Like all social platforms, Pinterest has seen a significant rise in traffic amid the COVID-19 lockdowns around the world. And the platform’s not wasting the opportunity – with more people looking to Pinterest to find products, it recently launched its new Verified Merchant program, in order to maximize its the availability of Shoppable Pins and connect Pinners through to products. And now, Pinterest is adding some more refinements to make it even easier to shop from Pins, which works to both assist impacted SMBs who are looking for an option to replace physical shopfronts, while also helping to boost Pinterest’s broader eCommerce ambitions, and make it the place to be […]

WhatsApp Implements New Restrictions on Message Forwarding to Limit the Spread of Misinformation

WhatsApp Implements New Restrictions on Message Forwarding to Limit the Spread of Misinformation

WhatsApp has announced a new restriction on message forwarding as it seeks to combat the rise of misinformation campaigns flowing through the app. As explained by WhatsApp: “Last year we introduced users to the concept of messages that have been forwarded many times. These messages are labeled with double arrows to indicate they did not originate from a close contact. In effect, these messages are less personal compared to typical messages sent on WhatsApp. We are now introducing a limit so that these messages can only be forwarded to one chat at a time.” The new restrictions build on the measures WhatsApp announced in April, when it ruled that messages which […]

Snapchat Launches New Lens Experience to Raise Awareness of WHO’s Efforts to Combat COVID-19

Snapchat Launches New Lens Experience to Raise Awareness of WHO’s Efforts to Combat COVID-19

As part of the continued expansion of its COVID-19 awareness efforts, Snapchat has this week launched a new Lens experience which uses Snap’s advancing image recognition system to trigger a new World Health Organization visual when you scan in a currency note from your region. [embedded content] As explained by Snapchat: “Through the Snapchat camera, Snapchatters can scan 23 international currency notes across 33 countries, bringing up an AR visualization of how donations support the World Health Organization’s immediate response efforts to track the spread of COVID-19, ensure patients get the care they need, and provide frontline workers with critical supplies. Snapchatters can then easily donate, and encourage friends to […]

Why and How to Bring Empathy Into Your Content

Why and How to Bring Empathy Into Your Content

Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful content. What empathy is and isn’t We commonly confuse sympathy with empathy. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Empathy means understanding the person’s feelings and thoughts from their point of view. Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through. Empathy is about putting yourself in their shoes. In […]

150 of The Most Expensive Keywords on Google (By Industry)

150 of The Most Expensive Keywords on Google (By Industry)

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and […]

Google introduces new COVID-19 and Telehealth GMB links for healthcare providers

Google introduces new COVID-19 and Telehealth GMB links for healthcare providers

Google has been rolling out COVID-19 updates and advice to local businesses regularly. In an update specifically for health and medical professionals, the company has introduced two new links in the Google My Business (GMB) dashboard. This was first discovered by Erica Paige and picked up by Mike Blumenthal. New “info links” available in Google My Business for COVID-19 and telehealth. New profile links. Google has dedicated GMB instructions for healthcare and medical professionals. Telemedicine is a custom service category that can be added to the GMB profile. (It will likely become a permanent service category post-COVID.) But now Google is calling out that capability with a specific link that […]

Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock fashion or home decor products in several new ways on the app. A new “Shop” tab will appear on Search and on boards to help users find in-stock products from retailers. The new feature is rolling out starting today and includes price and brand filters. The Shop tab on boards will show products from or inspired by the Pins users have saved to their home decor or fashion boards. A new Shop tab is rolling out in the Pinterest app. Visual search from Pins. Pinterest’s visual […]