SEO will be a primary focus for marketers during the downturn, says survey

SEO will be a primary focus for marketers during the downturn, says survey

Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive, e-commerce and manufacturing). Budgets down, but goals the same or up. Like the most other marketer surveys right now, the Conductor study shows that budgets are being adversely impacted by the outbreak. However, the majority of these survey respondents — most of whom are hands-on practitioners — said their budgets were only decreasing slightly or […]

Live soon: SEOs talk COVID-19 search disruption

Live soon: SEOs talk COVID-19 search disruption

Save this page. A panel of experts will join Live with Search Engine Land at 4 p.m. EST on Tuesday to discuss the recent volatility of Google search results since the global coronavirus pandemic broke out. Our panel will share data from tools like SEMRush, RankRanger and Moz that shows some pretty interesting movement in SERPs. The live stream will be featured on this page. Search Engine Land’s Barry Schwartz will lead the discussion. He will be joined by search consultant Marie Haynes, Olga Andrienko of SEMRush, Mordy Oberstein of Rank Ranger and Peter Meyers from Moz.   About The Author Henry Powderly is vice president of content for Third […]

How Churches Can Offer Online Sermons with WordPress

How Churches Can Offer Online Sermons with WordPress

Do you need an easy way to share sermons with your church members online? Recording and uploading sermons to your church website is a great way to reach members who can’t attend church. This can also help you to attract new church members as well. In this article, we’ll teach you how you can record audio or video sermons, add them to your church website, and let your members subscribe, so they don’t miss a single update. Bonus, if your church doesn’t have a website, then we will cover that too. Ready? Let’s get started. Why Record and Upload Sermons? You’ve probably already created a website for your church. Most […]

Did you know that SEO drives 22% of all website visits?

Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? SEO is here to stay. And to remain on top of your game, there are many complexities and considerations to factor in: content marketing, user experience, and search intelligence interpretation. This SEO trend is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More. Our free, downloadable guide looks at the trends SEOs and vendors are adapting to. It also features 20 in-depth […]

The Importance of Personal Branding on Social Media in 2020 [Infographic]

The Importance of Personal Branding on Social Media in 2020 [Infographic]

Amid the global lockdowns as a result of the COVID-19 pandemic, many people have found themselves with a lot more time on their hands, which many are now using to try to build their personal brands, and maximize their profile through online platforms. And now may be a good time to do it – while the global economy is taking a massive hit, which will have long-reaching implications, digital platforms are seeing higher engagement rates than ever, with more people looking to information and entertainment online, and focusing their attention on social platforms and other apps. That could provide an opportunity to get your thoughts out there, and to build […]

Google pushes out Google Ads API v1 sunset date

Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will have more time to migrate to version two. The Google Ads API v1 sunset is now slated for July 29, 2020. The AdWords API will also remain available for production use, the company said. Updates that will require coding changes will either be deferred or developers will be given more time to implement them. Why we care. The decisions, announced Tuesday, are meant to help businesses dealing with the upheaval caused by COVID-19. “As communities respond to COVID-19, […]

A deep dive into the fact check structured data: Who is it right for?

A deep dive into the fact check structured data: Who is it right for?

Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to know about it. What is Fact Check structured data? It’s part of Schema.org markup. Specifically, the Fact Check structured data includes three elements: You’ll need to use all three types if you want Google to display your fact-check in search. In this article, I’ll go over the Fact Check structured data in detail. I’ll also explain who it’s right for and how to use it. Diving into Fact Check structured data So what, specifically, […]

How Your Team Can Save Money on Advertising Campaigns with Instapage During an Economic Slowdown

How Your Team Can Save Money on Advertising Campaigns with Instapage During an Economic Slowdown

There are times when you need to make your budget work harder. Whether your ad spend is cut due to an internal problem or one impacting the entire industry, it’s hard not to dwell too much on the negative. In 2020, it is a reality that ad budgets are being unexpectedly reduced at most companies and marketers are expected to produce more results with less budget. But having your budget restricted can be a blessing in disguise. It can allow you to reevaluate your spending, tactics, and goals, and ultimately serve as a catalyst for efficiency. Getting more from less requires some creative problem solving, but it’s possible. And it […]

How to Open an Online Business

How to Open an Online Business

I can’t count how many times I’ve come up with an idea and immediately said to my friends, “I should start a business!” I never do, but if I did, I know it would be online. Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn’t as popular a couple of years ago, it definitely is now. Plus, online shopping makes the experience easier for the customer since they don’t have to leave their homes to make a purchase. Another reason I would open an online store is because it would be easier for me. I could use online management systems to execute business […]