Facebook Is Testing a Large ‘F’ Button in the Middle of Its Lower Function Bar

Facebook Is Testing a Large ‘F’ Button in the Middle of Its Lower Function Bar

This is… interesting. Facebook has this week expanded its test of a prominent ‘F’ button right in the middle of the lower function bar in the app, which shrinks when tapped and links to the main menu options listing. As you can see in these screenshots, shared by social media expert Matt Navarra, the large ‘F’ reduces when pressed, giving it a real-world button effect. It takes up one of the five existing shortcut slots in the lower bar, which users can control by choosing which buttons are displayed, and it connects to the main menu – which, itself recently underwent a makeover, giving it a bright new color scheme. So, […]

5 Free Backlink Checkers to Help Improve Your SEO Performance

5 Free Backlink Checkers to Help Improve Your SEO Performance

Backlinks are the lifeblood of SEO. While Google’s algorithms continue to evolve, and some now see them as less relevant than they once were, backlinks, in combination with optimized content, remain the two most important elements that will influence your website’s search rankings. Links signal to search engines that your content is worth being quoted and linked to. This is exactly why link-building campaigns are indispensable for a website, while performing regular backlink analysis is also key to maximizing and improving your search performance. To help with this, here’s a list of five, free backlink checking tools that can give you a better idea of where you’re getting referrals from, and how […]

The Impact of COVID-19 on Search Trends and SEO [Infographic]

The Impact of COVID-19 on Search Trends and SEO [Infographic]

The COVID-19 pandemic has impacted every industry and business in some form, ranging from complete shutdowns to massive increases in buying in certain sectors. It’s difficult to grasp the full implications of the global action to restrict the spread of the virus – everywhere you look there’s another impact, and day-by-day, those changes compound and become larger economic considerations for the long term. And definitely, COVID-19 will have long-term impacts. While, theoretically, we may be able to get back to some level of normal life within months, the businesses that have been forced to close, or are struggling through, will take time to come back, if they ever do. Concurrently, […]

Twitter Will Now Allow Some Brands to Make Reference to COVID-19 in Ads

Twitter Will Now Allow Some Brands to Make Reference to COVID-19 in Ads

After announcing a ban on all ads which mention “coronavirus” or “COVID-19” last month, Twitter has now revised its stance in order to enable some advertisers to mention the virus in selected promotions, based on utility. As per Twitter: “In response to the shifting advertising landscape, and in order to support helpful causes during this time, we’re now allowing managed clients and partners to advertise content containing implicit or explicit reference to COVID-19 in certain use cases, with restrictions.” Those specific use cases will be: Adjustments to business practices and/or models in response to COVID-19 Support for customers and employees related to COVID-19 That will mean that approved brands will […]

The Importante of Personal Branding on Social Media in 2020 [Infographic]

The Importante of Personal Branding on Social Media in 2020 [Infographic]

Amid the global lockdowns as a result of the COVID-19 pandemic, many people have found themselves with a lot more time on their hands, which many are now using to try to build their personal brands, and maximize their profile through online platforms. And now may be a good time to do it – while the global economy is taking a massive hit, which will have long-reaching implications, digital platforms are seeing higher engagement rates than ever, with more people looking to information and entertainment online, and focusing their attention on social platforms and other apps. That could provide an opportunity to get your thoughts out there, and to build […]

YouTube Moves to Restrict Videos About COVID-19/5G Conspiracy Theory

YouTube Moves to Restrict Videos About COVID-19/5G Conspiracy Theory

YouTube has confirmed that it will reduce the recommendation and distribution of videos which promote conspiracy theories that link the spread of COVID-19 to 5G technology. This comes after a spate of attacks on cell phone towers in some regions – according to The Guardian in the UK, signal towers in Birmingham, Merseyside and Belfast were set on fire in the last week, in attacks that have been linked to the rising theory. Mobile carrier workers have also reportedly been subjected to abuse due to concerns about 5Gs role in the pandemic. The circulating rumor suggests that 5G signals exacerbate the spread of the virus. The core concept relates to the use of […]

Facebook Provides Location-Tracking Maps, New User Surveys for COVID-19 Research

Facebook Provides Location-Tracking Maps, New User Surveys for COVID-19 Research

Facebook has outlined its latest efforts to assist health authorities in combating the spread of COVID-19, with its ‘Data for Good‘ initiative providing a range of location tracking and individual connectivity maps which can help to highlight key areas of concern, and better prepare for influxes before they overwhelm local health systems. Facebook says that it’s providing three types of data tracking tools to assist authorities – first, Facebook is providing co-location maps, which highlight “the probability that people in one area will come in contact with people in another, helping illuminate where COVID-19 cases may appear next”. The blue lines here indicate people movements, based on location tracking on mobile […]

The future of identity in a cookieless world

The future of identity in a cookieless world

Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two years. This move will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences. New alternatives will need to be developed for advertisers to move forward without cookies. To gain a broader understanding of the overall situation and some of the future options being considered, read Acxiom’s POV. In today’s ecosystem, identity doesn’t mean simply “matching” identifiers such as mobile IDs, browser IDs, connected TV IDs, multiple email addresses or location IDs. It requires […]

10 Sites You Can Use for Free Blog Promotion

10 Sites You Can Use for Free Blog Promotion

As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time. So, how can you do that? To start, you’ll need to diversify your blog promotion strategy so you can get traffic from several sources. You can get generate traffic through content aggregators, social media posts, social bookmarking, or reciprocal sharing sites. Below, let’s review the top blog promotion sites you can use to generate […]

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality adjustment isn’t the tool to turn to. Short-term solution. Seasonality adjustments are available for Search, Shopping and Display campaigns. They are meant to be used to inform Google’s bidding systems about expected short-term conversion rate changes — during special promotions, product launches or more nuanced short interval bumps and lulls specific to your business. The tool is ideal for periods between one and seven days. For example, if you’re planning a two-day sale and expect conversion […]