Tag Archives: #digitalmarketing

If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?” This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization. The use of colors, sensory details, and styling all contribute to the overall theme of a page. I, for one, love thematic Instagrams — they’re so aesthetically pleasing. When the colors, text, and photos all fit, I find myself going through all the content because it’s so easy to look at — the same is true for Stories. Sometimes, I come across posts that make me think, “How […]

While an eye-catching resume alone probably won’t land you your dream gig, it doesn’t hurt to put a little extra effort into how you present yourself on paper. The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding a cool design that also fits your professional identity can be a major hassle — and applying for jobs is already hard enough. We’ve scoured the web for some of the best resume templates to help you stand out in a sea of Times New Roman and crowded copy. You’ll want to steal each and every one of […]

No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to deeply understand your buyer persona and the journey they make so you can create content that helps them along that path while positioning you as an authority in your space. In this post, we’ll cover: Understanding the Buyer’s Journey in Marketing What a Marketing Funnel Is Marketing Channels for Each Stage of the Funnel Attract […]

Pivoting from a career in broadcast journalism was a big decision for me. I loved everything about a newsroom environment: the breaking news, researching topics, identifying sources for stories, and feeling like I had a pulse on trends and issues taking place in the world. I was successful at it, too. In fact, I worked at some of the biggest news corporations in the world, including CNN, ABC News, CBSLA and others. However, at some point — because I was spending so much time on social media listening for breaking news and looking for story ideas — my interest in social media evolved. I knew I wanted to make a […]