UK court to Google: Expose algorithm or withdraw key piece of defense evidence

UK court to Google: Expose algorithm or withdraw key piece of defense evidence

A UK High Court judge is offering Google a difficult choice: let a working SEO see confidential algorithm documents or withdraw those documents as evidence of Google’s ranking impartiality in a years-old civil case tied to alleged “search bias” in shopping search in Europe. Lawsuit started seven years ago. Filed in 2013, the case is Foundem vs. Google. Foundem is a comparison shopping engine that plaintiffs argue was punished and demoted in search results as Google pushed its own Google Shopping results. Foundem has also been a vocal critic of Google in antitrust investigations by the European Commission. Google argued at the time, according to the Wall Street Journal, “that […]

6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers

6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers

Have you ever heard the phrase, “If you love your job, you’ll never have to work again.”? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you’ll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. And, while some companies enable employees to successfully execute on their roles within 40 hours each week, you’ll occasionally need to work later or longer to excel at other organizations When you think you have the perfect job, you might tell yourself, “I clock in 70 hours a week because I’m […]

How to Perform a WordPress Security Audit (Complete Checklist)

How to Perform a WordPress Security Audit (Complete Checklist)

Do you want to perform a WordPress security audit to make sure that your website is secure? WordPress out of the box is very secure. However, if you suspect that something is not right with your website, then you may want to perform a complete security audit to make sure that your website is secure. In this article, we’ll show you how to easily perform a WordPress security audit without taking down your site. What is a WordPress Security Audit? WordPress security audit is the process of checking your website for signs of a security breach. You can perform a WordPress check to look for suspicious activity, malicious code, or […]

Video: Eric Wu on how SEOs can talk to developers and going beyond content and links

Video: Eric Wu on how SEOs can talk to developers and going beyond content and links

Eric Wu has been doing the SEO thing since 2000 and he is someone I have always enjoyed talking to about that subject, amongst others. Back in December I convinced Eric to spend a few minute with me on camera to talk about his history, and two topics he is passionate about. We first talked about some strategies around how SEOs can talk to developers. He said it is important to speak their language, even go as far as learn how to code, so you can show them you know what you are talking about. If you can talk their talk, they will be more willing to listen to your […]

The Global Impact of the Coronavirus on the Digital Advertising Industry + 6 Tips How to Improve Your Campaigns (Data)

The Global Impact of the Coronavirus on the Digital Advertising Industry + 6 Tips How to Improve Your Campaigns (Data)

The COVID-19 pandemic has influenced our daily lives in more ways than expected. Social distancing is a common term around the world, retail operations have closed their doors, remote work has increased exponentially, digital and search ad budgets are taking a hit, and uncertainty abound. Although daily routines and work-life are disrupted now, things will improve, and as part of the digital advertising community, we just need to adapt to the changing conditions. For the digital advertiser, what does it all mean? Note: much of the data in today’s post originated from our friends at WordStream. What trends are happening? As brands try to keep up with the effect of […]

Some Featured Snippets may not appear as the top organic result

Some Featured Snippets may not appear as the top organic result

If you follow my blog, you’ll know about the latest update to Featured Snippets on Google. An update which most of us probably didn’t see coming. I found that the “Featured” aspect of a “Featured Snippet” had been drastically reduced. While the result was still boxed-in, the ranking position had been demoted. This article explores this update, assessing how far-reaching it was in search results, along with some additional context involving classification. But first, a quick TL;DR: Featured Snippets that don’t appear in the top organic position are of a specific type. They have similar features to Knowledge Panels and trigger for a very small subset of queries. Looking at […]

Facebook Provides Security Tips for Those Working from Home [Infographic]

Facebook Provides Security Tips for Those Working from Home [Infographic]

Amid the largest ever migration to remote work, one thing that can get overlooked is account security, and making sure that our information is still safe when you work on publicly connected networks. For the most part, corporations have their own VPN and related security systems enabled, yet even then, there are additional considerations to keep in mind when logging in via remote PCs, and accessing professional networks with high levels of secure data. To help with this, Facebook has published a new set of tips to help users better secure their accounts and ensure that they’re not contributing to potential vulnerabilities as they work from home. We’ve compiled Facebook’s […]

Using Influencer Marketing for Positive Change: A Conversation With Lyft

Using Influencer Marketing for Positive Change: A Conversation With Lyft

Lyft, the massive rideshare company operating in over 600 cities in the United States alone, has taken advantage of growing technology to creatively fill a pretty significant need in the lives of their customers: transportation. But you probably already know this. What you may not know is that Lyft also owns most of the major bike shares across the country. And beyond that, the company is heavily focused on campaigns for food equity, voting access and job access programs. These values – accessibility, equity, etc. – drive the company’s brand, and not just behind the scenes, where they’ve been working hard to treat employees well during the current COVID-19 crisis and long […]

10 Sentiment Analysis Tools to Measure Brand Health

10 Sentiment Analysis Tools to Measure Brand Health

Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric, and maximize performance? Brand health, which started as a quirky definition, has become an important indicator of success for most companies, yet, the definition might still sound pretty confusing to some marketers out there So to begin, let’s break it down. What is brand health? Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice. It includes customer satisfaction and the opinions potential customers have on the company. How is brand health measured? The easiest way to measure brand health is by using focus groups, questionnaires, and […]