How to Set Up Online Food Ordering for Restaurants in WordPress

How to Set Up Online Food Ordering for Restaurants in WordPress

Do you want to set up online food ordering for your restaurant? Whether it’s a brand new venture, or you’ve been serving customers in person for years, offering food delivery can help boost your profits. Setting up an online food ordering service may sound too technical. The good news is that it is quite easy to set up. In this guide, we will share how to setup online food ordering for restaurants using WordPress, step by step. What You Need to Set up Online Food Ordering You will need a website to set up online food ordering for your restaurant. If you don’t have a website yet, don’t worry. You […]

New Fake Account Removals Highlight Twitter’s Bot Problem Once Again

New Fake Account Removals Highlight Twitter’s Bot Problem Once Again

It’s no secret to anyone involved in social media circles that Twitter has a bot problem. For years, users have complained about the impact of bots and fake accounts on the platform, and while various research reports have pegged Twitter’s fake profile levels at between 5% and 15%, their presence is likely more significant than that, with researchers repeatedly pointing to massive swarms of bot accounts being used for malicious purpose – in particular, to amplify certain political messages, and drown out opposing views through mass retweeting. Twitter’s bot issue was highlighted once again this week, with the platform confirming that it had removed 20,000 fake accounts linked to the governments […]

Digital Data Tracking and Privacy: The Future Implications of COVID-19

Digital Data Tracking and Privacy: The Future Implications of COVID-19

Over the past few weeks, both Google and Facebook have begun sharing location-tracking information with various authorities around the world in order to help them plan their COVID-19 containment strategies, and better ensure that they’re addressing key areas of concern. The data provided is anonymized and aggregated, so there are no personally identifying markers. But the data does track people’s movements – for example, Google’s Mobility Reports, which it’s made available for 131 countries and regions, show foot traffic trends at different locations over time. That can help public health officials get a better understanding of whether people are adhering to stay at home orders, and map such trends against […]

Snapchat Provides Tips for Brands Looking to Connect With Their Audiences Amid the COVID-19 Pandemic

Snapchat Provides Tips for Brands Looking to Connect With Their Audiences Amid the COVID-19 Pandemic

As marketers grapple with the best approaches to take amid the COVID-19 pandemic, and how they can help keep their businesses running during in order to minimize losses, Snapchat has this week provided some tips on how brands need to evolve their messaging, in line with shifting expectations and needs during the crisis. And it can be a difficult balance. Many people have lost their jobs, or have seen their income reduced, not to mention the amount of people that have been directly impacted by the virus. As such, you don’t want to be pushing inappropriate or insensitive content – yet, at the same time, the economic impacts of the COVID-19 […]

Where to Find Public and Private Small Business Funding in 2020

Where to Find Public and Private Small Business Funding in 2020

With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. Aside from this stimulus package, a number of private, state and local institutions have also stepped up to provide aid, assistance, and loans to small business owners suddenly facing unforeseen challenges. With a number of different options emerging, small business owners might be asking themselves, “Which options am I eligible for?” and “Which funding option is right for my particular business?” To help business owners and entrepreneurs looking for financing options, we’ve […]

How Small Businesses Can Take Advantage of the U.S. Stimulus Package

To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history. The Coronavirus Aid, Relief, and Economic Security Act (or CARES Act), passed March 27, directs more than $2 trillion to the U.S. economy. The history-making stimulus package allocates funds to citizens, relief-oriented aid, government departments, and businesses of all sizes. Notably for small businesses the package offers low-interest loan options, tax deferrals, and other financial aid opportunities to help companies stay in business during this time. The passing of the 800-page CARES Act comes after the Coronavirus Preparedness and Response Supplemental Appropriations […]

On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all of those changes isn’t easy. Thankfully, when it comes to achieving SEO success on your website, there’s one rule of thumb that remains a tried-and-tested technique: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you’ll start to see results like improved visitor quality, higher conversion rates, and in the end: more […]

Facebook rolls out hours and services update for COVID-19 communications

Facebook rolls out hours and services update for COVID-19 communications

Facebook announced the ability to publish hours updates and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My Business) or communicate other types of changes, which respond to the coronavirus outbreak (e.g., takeout, online classes or e-commerce offerings). Businesses can also pin posts to the top of their timeliness, as another tool to communicate messages to customers. The changes and where they appear. Facebook says that to make the changes, you go to Page Settings–>Page Info–>Temporary Service Changes. Businesses will be able to indicate the location is temporarily closed or select other options, under the heading “Open with Service Changes.” Below are the […]

Amazon rolls out product targeting for Sponsored Display

Amazon rolls out product targeting for Sponsored Display

Amazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting. With new options, for example, you could target running shoe ads to appear on category pages for running shorts, says Amazon. Similarly, you can cross-promote your own products. “If you also sell socks, product targeting placements on your shoes’ product detail page makes it easy for shoppers to add a pair of socks to their car with just a few clicks.” A Sponsored Display ad on a related air mattress product detail page. Product targeting inventory. On Amazon, Sponsored Display ads can appear next to […]