7 Best Data Visualization WordPress Plugins (Charts & Infographics)

7 Best Data Visualization WordPress Plugins (Charts & Infographics)

Do you want to show colorful charts, graphs, pictograms, or infographics on your website? Data visualization makes it easier for users to understand the data that you’re sharing. Depending on your goals, there are a number of WordPress plugins and tools that you can use to create graphs, charts, and infographics. In this article, we’ll share some of the best data visualization WordPress plugins and tools. Understanding Data Visualization Data visualization simply means turning numbers into graphics like charts, tables, interactive graphs, and infographics. Creating a visual representation of data can make it much easier to spot trends and patterns. This helps you to figure out what your data is […]

New official Google advice on generating structured data with JavaScript

New official Google advice on generating structured data with JavaScript

Google has released a new developer document with advice on generating structured data with JavaScript. It offers more direction on this topic, something SEOs have been seeking for a while from Google. Previously, SEOs, and sometimes even Google, cautioned to shy away from using structured data in JavaScript. Applications. Google said, “There are different ways to generate structured data with JavaScript, but the most common are using Google Tag Manager and custom JavaScript.” Google Tag Manager is a platform that allows you to manage tags on your website without editing the code. Here is Google’s advice on both methods. Google Tag Manager. Follow the steps below to add structured data […]

See How Beachbody Uses Facebook & Google Ads with Post-Click Experiences to Increase Enrollment (5 Examples)

See How Beachbody Uses Facebook & Google Ads with Post-Click Experiences to Increase Enrollment (5 Examples)

The health and wellness industry continues to rise, according to the Global Wellness Institute, with the industry now worth $4.2 trillion. Which means businesses are competing to engage prospects and convert them for their offers. Seeing every ad as a conversion opportunity and connecting it to a dedicated post-click experience is the most proven way to convert prospects and lower your ad spend. This involves conveying the same narrative in pre- and post-click experiences. Beachbody does this particularly well, as the company connects ads to relevant post-click experiences to persuade customers to sign up for their workout programs. Let’s review how the fitness company leverages Facebook and Google ads. Free […]

Can we trust automation in a time of crisis?

Can we trust automation in a time of crisis?

It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from today. Can we trust automation in a crisis? When everything is different depending on the hour, can we trust machine learning? Will our automation move fast enough and provide the insights we need? Should we revert to the good ol’ days of staring at the screen for 24 hours a day, watching metrics change in […]

Facebook Adds Gift Card Discovery Tool, Service Impact Listings to Help Businesses Impacted by COVID-19

Facebook Adds Gift Card Discovery Tool, Service Impact Listings to Help Businesses Impacted by COVID-19

Facebook is rolling out some new measures to assist businesses dealing with the impacts of the COVID-19 shutdowns, including more specific detail on its $100 million small business grant program, and new tools that will enable people to support local providers. First off, on grants – last month, Facebook announced a $100 million grants program with the aim of assisting 30,000 SMBs in 30 nations. Facebook has now provided more detail on how the grants program will work – as per Facebook COO Sheryl Sandberg: “In the US, we are committing $40 million to support 10,000 small businesses in 34 locations where our employees live and work. Those local businesses […]

Twitter May Soon Change Its ‘Lists’ Tab to ‘Channels’ in an Effort to Boost Content Exposure

Twitter May Soon Change Its ‘Lists’ Tab to ‘Channels’ in an Effort to Boost Content Exposure

This could be interesting. According to reverse engineering expert Jane Manchun Wong, Twitter is considering changing the name of its ‘Lists’ tab in the app to ‘Channels’, which could help to encourage further content discovery and exposure. As you can see here, the ‘Lists’ tab in the left-hand side menu has been switched to ‘Channels’. The functionality is the same, in that when you tap/click on it, you can see a collection of all the lists that you’ve created over time. But the re-naming would focus more on switching to an alternate timeline, based on topic, as opposed to how most people use their Twitter lists at present. The change would […]

Twitter Updates Explore, Making its Listings More Location-Specific

Twitter Updates Explore, Making its Listings More Location-Specific

Twitter has announced a new update for its Explore tab which will make all of the listed tweets in Explore more location-specific. Now more than ever, it’s vital to see what’s happening anywhere in the world, from wherever. So we updated how Explore location settings work: ???? Changing your location now applies to all of Explore, not just Trends. ???? To select a new location, tap the ⚙️ icon on Explore — Twitter Support (@TwitterSupport) April 2, 2020 That means that when you head to your Explore listing, all of the content – including Trends, ‘What’s Happening’ and the topic listings – will all be more aligned with the location that […]

Facebook Provides Update on Actions Taken Against Coordinated Inauthentic Behavior

Facebook Provides Update on Actions Taken Against Coordinated Inauthentic Behavior

Facebook has this week published the latest version of its monthly Coordinated Inauthentic Behavior Report, covering all the actions that it took in March to remove organized activity designed to mislead Facebook users. And the numbers were down for the month – according to Facebook, it removed a total of 180 Facebook accounts, 170 Instagram accounts, 160 Facebook Pages and one Facebook group, based on three separate investigations in March 2020. That’s down from February, where it removed 467 Facebook accounts, 1,245 Instagram Pages and 49 Facebook groups for the same. The reduction makes some sense, in that the COVID-19 lockdowns have impacted everything, even, likely, networks looking to influence […]

Facebook Announces Full Launch of Messenger Desktop App for MacOS and Windows

Facebook Announces Full Launch of Messenger Desktop App for MacOS and Windows

After launching its Messenger desktop app in selected markets early last month, Facebook has now announced the full rollout of the tool, which is available for both MacOS and Windows, and for all users around the world. As per Facebook: “Now more than ever, people are using technology to stay in touch with the people they care about, even when physically apart. Over the past month, we saw more than a 100% increase in people using their desktop browser for audio and video calling on Messenger. Now with apps for MacOS and Windows, the best of Messenger is coming to desktop, including unlimited and free group video calls.” Indeed, demand […]