Twitter Provides New Guide on Effective Use of Social Media Data

Twitter Provides New Guide on Effective Use of Social Media Data

One of the key advantages of social media, from a business and marketing perspective, is the amount of insight it provides, with the capacity to tap into what consumers are saying at any time, and better inform your strategic efforts. But many brands are not doing this. Indeed, while most businesses are aware of the potential value of social media insight, according to a new report from Twitter, 31% of marketers believe that the social media data collected by their team is “underutilized in business decisions overall”. That’s a problem, which is why Twitter has this week published a new guide book which aims to help businesses put social data […]

Facebook Outlines How It’s Promoting Census Participation, and Monitoring for Census Misinformation

Facebook Outlines How It’s Promoting Census Participation, and Monitoring for Census Misinformation

Amid the ongoing impacts of the COVID-19 lockdowns, the US Census is also underway, with local officials encouraging residents to complete their Census questionnaires throughout this week. And Facebook is looking to play its part in the process. Given the importance of Census data, which dictates everything from congressional representation to federal funding, Facebook has been pushing to ensure that its users take part in the Census, while it’s also been working to detect and remove Census misinformation, including misleading and/or false reports aimed at discouraging participation. As explained by Facebook: “Too often in our past, some communities and groups have been undercounted. That is completely unacceptable and we need […]

8 Strategies for Writing Product Descriptions That’ll Generate Revenue

8 Strategies for Writing Product Descriptions That’ll Generate Revenue

I’ll admit it — I love online shopping. Recently, I’ve been shopping online more than ever. And I’m not the only one. In fact, last year annual online sales were over $3 billion. In 2020, online sales are projected to reach $4.2 billion. That’s why product descriptions are more important than ever. As a marketer, it might be time to rewrite your product descriptions to increase online sales. Below, let’s review what a product description is and how to write one. Then, to help guide your own writing process, we’ll look at some examples and templates to get you started. Usually, a product description will include product details. Additionally, it […]

Marketers surveyed say they would choose Google Ads over SEO if they had to

Marketers surveyed say they would choose Google Ads over SEO if they had to

During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals and small business owners about the relative merits of SEO and PPC. Paid search preferred. A survey by BestSEOCompanies.com, polled 1,000 marketing professionals and consumers (split almost evenly) and asked about the effectiveness of SEO vs. Google Ads according to several measures. Marketers in roughly equal numbers found both SEM (90%) and SEO (87%) to be effective. Forced to choose one or the other, however, a surprising 64% said they would choose […]

SEO for recreational and commercial vehicles in a COVID-19 world

SEO for recreational and commercial vehicles in a COVID-19 world

March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we are fighting to keep our businesses going, and to keep traffic coming to our sites, or our client’s sites, in the face of an unprecedented situation. No matter how much time you took to plan strategies, model out scenarios and prepare your business for 2020, there’s no comparable situation that can offer any substantial direction to any marketer right now. On March 11, COVID-19 was officially declared a global pandemic, since then various industries have seen swings in traffic to reflect the new reality, with […]

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

Google has suspended publication of reviews and review responses in Google My Business. Yelp modified review guidelines to protect local businesses from “reputational harm” during the outbreak but is still accepting them. Facebook, TripAdvisor and others don’t seem to have made any changes in review acceptance or review guidelines. The question of how to address reviews during the COVID crisis was the subject of some discussion, and different viewpoints, during last Friday’s Live with Search Engine Land. So, as I did with store-hours guidance, I decided to follow up with a number of local marketers: Mike Blumenthal of GatherUP, Claire Carlile of Claire Carlile Marketing, Adam Dorfman of Reputation.com, Miriam […]

Why you need to update your PPC ad copy now

Why you need to update your PPC ad copy now

“It seems very obvious to update ads, but the reality is very few advertisers are doing it,” Microsoft’s Rik van der Kooi said during a live-streamed event for partner agencies Tuesday. The top consideration for many marketers as the implications of coronavirus became clearer was budget. But there’s a real opportunity for those that focus on messaging during this time. Data-informed messaging “We have been using data to help show [clients] opportunities to continue to grow their business and to help others in need,” said Spencer Jahnke, senior manager of paid media at Minneapolis-based digital marketing agency Augarian. “Utilizing Google Trends on a more consistent basis has been useful to […]

How to Disable Fullscreen Editor in WordPress

How to Disable Fullscreen Editor in WordPress

Do you want to disable the fullscreen editor in WordPress? After the update, WordPress 5.4 now opens the post and page editor in fullscreen mode by default. While this distraction-free mode offers a clean and easy to use experience, some users may want to go back to the regular compact view. In this article, we’ll show you how to easily disable the fullscreen editor in WordPress. Why WordPress Switched to Fullscreen Mode for The Editor? WordPress introduced a new editor called The Block Editor (aka Gutenberg) in WordPress 5.0. This new editor allow users to use blocks for common elements and create beautiful content layouts. It also mimics how your […]

25 Stats That Prove Why Workplaces Need to Embrace Diversity

25 Stats That Prove Why Workplaces Need to Embrace Diversity

As a legally blind person who’s held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. I’d never been blatantly discriminated against or felt like I didn’t receive an offer due to my vision. In fact, I’ve been lucky enough to work on teams run by women or diverse leaders. However, as I got older, I realized that I hadn’t completely evaded misjudgments related to my eyesight. While I’ve had a handful of great experiences, I’ve run into a few subtle job interview scenarios that seem more and more unacceptable each time I […]

Did you know that over 60% of organic site visits come from mobile?

Mobile. Is. Everything. Including tablet traffic, mobile devices generated more than 60% of organic site visits, according to Merkle’s 2019 report. What does this mean to you, the SEO? This should cement the idea that websites should be mobile-first and not just responsive. Page load times on mobile also play an important role, with Google penalizing sites that offer a too-slow-experience for users. This SEO trend is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More. Our free, downloadable guide looks at the trends SEOs and vendors are adapting to. It also features 20 in-depth SEO platform company profiles and the […]