Google Ads ends monthly campaign budget test

Google Ads ends monthly campaign budget test

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to daily then, or you can update to daily budgets anytime before April.” Source: Gianpaolo Lorusso, AdWorld Experience The test began in September 2019, Lorusso said. As of this month, monthly budgets will be converted to daily budgets. For those that had access to the beta, advertisers could set a monthly campaign budget, but […]

The Tiger King used illicit SEO tactics to mislead searchers

The Tiger King used illicit SEO tactics to mislead searchers

Have you caught the SEO cameo in Tiger King? “Joe started realizing that if he made his name close to Big Cat Rescue, when they Google it, it might pull him up first,” said John Reinke, former manager of the G.W. Zoo. The new name: Big Cat Rescue Entertainment. Seriously. That’s from episode four of the much-talked-about Netflix docuseries Tiger King, which explores the bizarre rivalry between G.W. Zoo owner Joe Exotic and Big Cat Rescue animal sanctuary founder Carole Baskin. The episode begins with interviews regarding Exotic’s shady attempt to manipulate search engines and mislead users into booking business with him by associating his traveling tiger show with Baskin’s […]

Video: Dawn Anderson on Google BERT and what comes next

Video: Dawn Anderson on Google BERT and what comes next

Dawn Anderson wrote the most comprehensive deep dives on Google BERT and now I was able to get her on camera for a few minutes to talk about the topic. Dawn runs an agency with the name Bertey, the name came before Google BERT – go figure. She explained what Google BERT is, what might change with Google BERT in the future, how SEOs may be able to leverage BERT for their own purposes and how Bing and Google uses it differently. Here is the video: [embedded content] I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search […]

4 Predictions Marketing Experts Got Wrong About Social Media in 2020

4 Predictions Marketing Experts Got Wrong About Social Media in 2020

As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, “Stop trying to make fetch happen. It’s not going to happen.” We’ve all been there, especially with social media predictions. Although we’re always trying to forecast what the future holds so we can run successful campaigns and strategize for the future, things don’t always go as planned. Sometimes we even get it wrong. In this post, we’re going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions 1. Google would have a successful social media platform. Google has […]

Coding for SEO: Using JavaScript to track COVID-19

Coding for SEO: Using JavaScript to track COVID-19

Alongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay. After profiling page performance using Dev Tools (performance tab, CPU chart), you might find JavaScript is consuming time on the CPU main thread. That JavaScript probably contains widely supported, but older-style, XML HTTP Request (XHR) for a network resource. Modern JavaScript doesn’t have to lock up the CPU main thread the way XHR does. New patterns also make it easy to request and manage JSON data. Let’s see how it can be done with a simple script that fetches COVID-19 statistics to display in your browser. Copy the source code above and paste it […]

Facebook Launches ‘Community Help’ Where Users Can Register to Help Neighbors or Request Assistance

Facebook Launches ‘Community Help’ Where Users Can Register to Help Neighbors or Request Assistance

As part of its ever-expanding COVID-19 relief and assistance efforts, Facebook has this week launched a new platform called ‘Community Help’ where people can either offer assistance to others within their community, or request help with tasks from locals. As explained by Facebook: “Today we’re announcing Community Help, a place for people to request or offer help to neighbors, such as volunteering to deliver groceries or donating to a local food pantry or fundraiser.” The platform, which you can access here, enables you to search through assistance/request posts which have been posted by anybody within a 50mi radius of your location – though you can also narrow down the range of […]

Facebook Updates Oculus Quest Controls, Adding New Menu Options and 2D Multi-Window Support

Facebook Updates Oculus Quest Controls, Adding New Menu Options and 2D Multi-Window Support

With the COVID-19 lockdowns forcing all of us indoors, could they also be the trigger that sparks expanded use of VR, and engaging with others in virtual environments? Facebook sees VR as “the next computing platform“, and given the medium’s immersive capacity, and its ability to facilitate expanded engagement, beyond your regular social apps, it’s not hard to imagine that more people will be looking VRs way, and considering what it could mean for their own usage. The economic impact of COVID-19 will also reduce discretionary spending, which could equally slow VR’s momentum. But VR is advancing as a platform – and it could be closer to crossing a key consumer […]

Instagram’s Working on a New Filter to Limit Exposure to Sensitive Content

Instagram’s Working on a New Filter to Limit Exposure to Sensitive Content

With the amount of negative news at the moment, this could prove to be an important addition for Instagram moving forward. As per user Alessandro Paluzzi (and social media expert Matt Navarra), the platform is working on a new option which would enable users to limit their exposure to sensitive content on the platform via a new setting. As you can see here, the new setting, when switched on, would mean that the user would “see fewer photos and videos that might be sensitive”. The option was also spotted in testing by reverse engineering expert Jane Manchun Wong, who additionally noted that the setting was on by default when she […]

Facebook Adds New Video Features, Including ‘Series’ and Updates to Bulk Uploader

Facebook Adds New Video Features, Including ‘Series’ and Updates to Bulk Uploader

With more people looking for more content to watch online, Facebook has this week launched a new set of video features which are designed to help creators build audiences for their video content, and promote return viewership. The new features are aligned with Facebook Watch, and essentially make Facebook Watch features that have thus far only been available to partners accessible to all Page admins. Here’s what’s been announced: Playlists Update The first element is an update to the playlists feature – as per Facebook: “We’ve expanded playlists to be a more holistic way to publish new content on Facebook without needing to launch a new Page.” As you can see […]