Tag Archives: #digitalmarketing

Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a new technical support group for eligible health organizations. Best practices. The best practices guide covers: How to help users access your content on the go. The importance of good page content and titles. Ways to check how your site appears for coronavirus-related queries. How to analyze the top coronavirus related user queries. How to add structured data for FAQ content. Technical support group. Google also is inviting these health organizations to partake in a new technical support group. […]

“Search is more important than ever,” said Rik van der Kooi, Microsoft Advertising’s corporate vice president. He noted that in the last downturn of 2008, “search outperformed all other formats. Given stay-at-home and online media consumption, consumers are doing more online research, search and shopping.” The key for marketers, said van der Kooi during the company’s live-streamed Microsoft Elevate event Tuesday, is knowing how to adapt as consumer behavior continues to shift rapidly. “Share of voice opportunity” While global advertising will be tens of billions dollars lower than initial predictions this year due to the coronavirus pandemic, brands should aim to keep their campaigns going “provided they can hit CPA […]

In the “How to Manage and Optimize B2B Accounts” session at SMX West, attendees asked questions about the effectiveness of specific channels for a B2B audience, new market strategies and what types of assets to focus on by channel. In this article, I’ll answer these questions to provide some guidance for those wanting to build a better B2B strategy. How has Quora compared to other PPC channels in terms of performance? Where does it fit in your paid media marketing mix? While the volume is lower than other major PPC channels, Quora audiences tend to be highly engaged in “real” conversations, often for highly niche topics with many related to […]

On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B advertising during this time. We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. In addition to Ginny, a renowned PPC expert herself, the panel will include: Brad Geddes, co-founder of AdAlysis and member of the SMX programming team Matt Van Wagner, president of Find Me Faster and member of the SMX programming team Michelle Morgan, director of client services at Clix Marketing, frequent SMX […]

There are loads of coding for beginners resources out there, but often they don’t actually start at the very beginning. Here we’re going to look at common roadblocks encountered by beginners trying to learn to code. You may know that source code is almost always just text files written using a computer language ‘syntax,’ which amounts to a set of instructions for the computer. The common language that both humans and computers understand is mathematics. If you don’t initially think of math as a language, then remember that morse code transmits human language using a syntax that could easily be described in terms of mathematics. Computers understand mathematical systems. Why […]

Google has published 8 videos, about 75 minutes of Google employees talking, from the Google Webmaster Conference event from last November. We published our five tips from that event back then but now you can watch most of the talks from that day on YouTube. The Welcome Address: [embedded content] Web deduplication: [embedded content] Google Images: [embedded content] Google Rendering: [embedded content] Google Titles, Snippets and Results: [embedded content] GoogleBot and Web Hosting: [embedded content] Google Knowledge Panels: [embedded content] Google Search Improvements over the Years: [embedded content] Why we care. Many of you were unable to attend this Google event and Google is not going to be hosting another […]