Everything You Need to Know About LinkedIn Conversation Ads

Everything You Need to Know About LinkedIn Conversation Ads

Meeting prospects where they spend their time is just as important as how you engage them. So in response to more than 2.5 billion people globally using messaging apps at least three hours per day — and a major shift to more one-on-one conversations — LinkedIn has introduced a new ad format: Conversation Ads. What are LinkedIn Conversation Ads? Conversation Ads are an extension of LinkedIn Message Ads (formerly Sponsored InMail), enabling advertisers to interact with prospects in more personal and engaging ways. What makes these ads unique is that they feature a “choose your own path” experience, allowing businesses to create full-funnel campaigns with multiple customized CTAs: Why you […]

The Plain-English Guide to Local PPC

For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That’s why local pay-per-click (PPC) can be a great option for local businesses. Even when budgets are tight, a local PPC campaign can improve the efficiency of your local marketing as it allows you to get in front of the right audience. Below, let’s review the benefits and top strategies for implementing a successful PPC campaign. […]

Does Your Blog Need Its Own Social Media Channels?

Does Your Blog Need Its Own Social Media Channels?

If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts. For instance, one of the bloggers I follow, Sweet Simple Vegan, has over 200,000 followers and posts new […]

Facebook Updates ‘Download Your Data’ Tool With More Insight Into How it Uses Your Information

Facebook Updates ‘Download Your Data’ Tool With More Insight Into How it Uses Your Information

Facebook is adding some new sections to its ‘Download Your Data‘ (Instagram) and ‘Download Your Information‘ (Facebook) tools in order to provide more transparency over the information it collects on your activities, and how it uses them to show you more relevant ads and content as a result. As explained by Facebook: “Over the last decade we’ve been working to extend the functionality of our self-service data access tools to help people access data in meaningful ways. Today’s step is part of these efforts. There have also been growing efforts by many policymakers and regulators to enhance people’s rights around access to their data. These laws include the General Data Protection […]

Facebook’s Testing an Auto-Status Feature for Messenger

Facebook’s Testing an Auto-Status Feature for Messenger

Facebook is working on a new ‘Auto Status’ option for Messenger, which, when switched on, would use location tracking, as well as other device tools, to indicate what you’re up to at any given time. As you can see in these screenshots, posted by reverse engineering expert Jane Manchun Wong, Messenger’s ‘Auto Status’ would use things like your location, the weather and other indicators available within your device to provide a visual representation of what you’re doing at any given time. That visual would then be layered on top of your profile image in the app – you can see in the first frame that Jane’s profile shot has a […]

Facebook’s Testing a New COVID-19-Themed Reaction Emoji

Facebook’s Testing a New COVID-19-Themed Reaction Emoji

I’m not 100% clear on how this might be used, but according to a new discovery by reverse engineering expert Jane Manchun Wong, Facebook is working on a new COVID-19 themed Reaction, providing another option for people to quickly respond to relevant posts. Which is a little strange. Reactions, of course, are designed for exactly that purpose, to express an emotion triggered by the relevant post, without having to comment, and beyond a simple ‘Like’. So in this sense, what would be the emotion people are sharing? And if it’s not designed to represent a response, what is it for? This wouldn’t be the first time that Facebook has experimented […]

Facebook Takes Another Step Towards AR-Enabled Glasses with Plessey Deal

Facebook Takes Another Step Towards AR-Enabled Glasses with Plessey Deal

While Facebook has made VR a key focus as the next evolution for social networks, AR also plays an important part, and could be key to bridging the gap between where we are now and that next stage. And this week, Facebook has taken a big step towards maximizing its potential in the AR race by striking a deal with microLED provider Plessey, which is one of the few companies that’s able to provide the key components required to make functional AR glasses a reality. As announced by Plessey: “We have decided to work with Facebook to help achieve their vision of the next computing platform centred around people. Under […]

Facebook Pledges $100 Million to Support Local News Organizations Amid COVID-19 Pandemic

Facebook Pledges $100 Million to Support Local News Organizations Amid COVID-19 Pandemic

Following on from the $1 million in grants that it’s already announced for local news organizations that are covering COVID-19, Facebook has this week pledged another $100 million in funding for local news organizations, many of whom are now struggling to maintain their margins amid the expanding COVID-19 shutdowns. As detailed by Facebook: “Today we’re announcing an additional $100 million investment to support the news industry – $25 million in emergency grant funding for local news through the Facebook Journalism Project, and $75 million in additional marketing spend to move money over to news organizations around the world.” The funding split will see some money directly flowing through to selected publications and […]

Instagram is Considering an Option to Add More Than One Guest Into an Instagram Live Stream

Instagram is Considering an Option to Add More Than One Guest Into an Instagram Live Stream

Amid the COVID-19 lockdowns, live-streaming is having a renaissance, with people looking to replace their lost social interactions as best they can, and the real-time engagement of streaming providing the closest alternative. Video chat app Zoom, for example, has seen a big increase in usage, while multi-participant video chat app Houseparty is also on the rise. Instagram has also recognized this, fast-tracking the roll-out of its co-watching feature, which enables users to share their saved, liked and suggested photos/videos in the app with up to six people at a time via video chat. And now, Instagram may be looking to make another move to cater to increased usage on this front. […]

Facebook’s Added a New ‘Experiments’ Element to Ad Manager to Help Optimize Ad Performance

Facebook’s Added a New ‘Experiments’ Element to Ad Manager to Help Optimize Ad Performance

If you want to maximize the performance of your Facebook ads, you have to be willing to put the time in, and to try out different audience targeting options and creative elements in order to see which ones gain the most traction, helping to refine your results. To help with this, Facebook has this week added a new ‘Experiments’ section to Ads Manager, which will provide a central home for all your Facebook ad tests and results, making it easier to track and measure your variables – and ultimately, improve your approach. As explained by Facebook: “Experiments combines multiple types of tests, formerly labeled as Test and Learn and Split Testing, […]