Beginner’s Guide: How to Find Your WordPress Login URL

Beginner’s Guide: How to Find Your WordPress Login URL

“How do I login to WordPress?” is one of the most common WordPress questions that we get asked. Beginners often have a hard time finding their WordPress login page URL, and this prevents them from working on their website. In this article, we will show you how to find your WordPress login URL. We’ll also show you different ways to log into your WordPress admin area. Why do you need the login URL? The login page is the door between your website and the management dashboard of your site also known as the admin area. Once logged in, you can create new posts, add new pages, change your design, add […]

What Readers Want During COVID-19: Content Ideas for Every Niche

What Readers Want During COVID-19: Content Ideas for Every Niche

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during […]

Google Posts, ‘temporarily disabled,’ now back

Google Posts, ‘temporarily disabled,’ now back

Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates and other GMB features. Posts is one critical GMB tool that has been operating unevenly. Posts were disabled. Google now says Posts are working, however, after having been “temporarily disabled.” It’s not clear why Posts were disabled; the company didn’t offer any explanation. Business posts were temporarily disabled and have now resumed. For more information, check out our Help Center→ https://t.co/cbEOr72wSR — Google My Business (@GoogleMyBiz) March 30, 2020 Google has been working with reduced support staff and recently temporarily shut down […]

SMX Overtime: Creating a video-first content strategy

SMX Overtime: Creating a video-first content strategy

Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you have on getting company buy-in to have a YouTube presence? There are tons of stats on how video and YouTube are huge platforms with tons of traffic. I like to point out three tangible benefits. One, with Google putting more emphasis on the video carousel in SERP (55% of searches have video), videos are a great way to jump to the top of your […]

Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?

On Friday we hosted our second Live with Search Engine Land, with four leading local SEOs discussing how local and multi-location businesses are coping with the coronavirus crisis. Google My Business was a central topic and there were numerous questions about how to handle business hours updates and specifically when and how to use “temporarily closed.” As a follow-up, I asked Rio SEO’s Krystal Taing, a GMB Gold Product Expert, to summarize and clarify some of the discussion around business hours for those who didn’t get a chance to attend. SEL: When should you use “special hours” and when should you use “temporarily closed”?  KT: If your business has adjusted […]

Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19

Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19

[embedded content] Last week, Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. They spoke extensively about Google My Business and offered actionable tips about using new features to update profiles (and navigating the platform at a time when bugs are rampant and support is not exactly responsive). The talk was the second in our Live with Search Engine Land series of virtual events designed to bring the search community together at a time of such uncertainly. See our first talk here. We will be hosting another one […]

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

“This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Abel sells exclusively on Amazon and relies on its Fulfillment by Amazon (FBA) program for all order processing and shipments. Amazon’s decision to stop accepting inventory shipments for non-essential items to its warehouses for a four-week period has left sellers like Abel scrambling. Further, once unimaginable supply chain disruptions have rendered existing, best-practice processes anything but reliable. ‘Expect the unexpected’ “We see various things. So expect the unexpected,” said Frank Koshenash, president of Wunderman Commerce North America. “We’ve seen an […]

How 5 Brands Use WhatsApp For Marketing

How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. The app became popular as an alternative to paying costly phone bills to communicate with loved ones around the world. As one of WhatsApp’s earlier adopters, I discovered the app when studying abroad in Ireland. After blowing up my U.S. cell phone bill with roaming fees and spending countless euros just to text my roommate on pay-as-you-go Irish […]

Video: Kevin Doory on difference between traditional SEO and local SEO

Video: Kevin Doory on difference between traditional SEO and local SEO

Kevin Doory and I have an unusual history, he is good friends with two of my employees at RustyBrick. In fact, he use to work with one of them about a dozen years ago. So sitting down and chatting with Kevin was espesially fun. Kevin works at AutoRevo as the director of SEO. Kevin told me that he feels local SEO is more challenging than traditional SEO because you have all of the complexities with traditional SEO and then add on that local SEO factors like proximity, reviews, and more. We also briefly talked about Google November local update, where Google added neural matching to local search. He also shared […]