Google Search Console adds performance report and email preferences

Google Search Console adds performance report and email preferences

Google announced this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of emails you want to get. Performance data controls. Google said you can now choose to show performance data for your property directly in the search results. You know, that is when you do a search in Google and Google shows that box at the top from Google Search Console. Here is what that looks like: You can control if you see this now in […]

How to Make Your Post-Click Experiences Accessible to Everyone by Following ADA & WCAG Compliance Standards

How to Make Your Post-Click Experiences Accessible to Everyone by Following ADA & WCAG Compliance Standards

When creating post-click landing pages, how many advertisers think about web accessibility? If this is the first time you’re thinking about accessibility, chances are you’ve already been losing conversions. The fact is that one-in-five online users require accommodations to use a web page. These statistics from the CDC and the Epilepsy Foundation emphasize the need for post-click landing pages to be accessible to everyone: Making sure your post-click pages are ADA and WCAG compliant is the way to ensure accessibility to everyone. In today’s post, we explore what ADA and WCAG compliance entail and why it’s important for advertisers to implement these accessibility standards on their pages. What does online […]

What Is Twitch? How Do Brands Use It?

What Is Twitch? How Do Brands Use It?

I am an avid player of The Sims video games. For over a decade, I’ve been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. I didn’t pay attention to Twitch at first, but eventually, curiosity got the best of me and I decided to check it out one day. Warning: Twitch can get highly addicting. The first time I […]

Microsoft Advertising expands UI redesign to more pages

Microsoft Advertising expands UI redesign to  more pages

The new Manager account overview page in the redesigned Microsoft Advertising UI Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced Monday. Why we care The new UI, like the Google Ads redesign a couple of years ago, is aimed at helping advertisers access and act on information faster. For agencies and brands managing multiple accounts using a Manager account, […]

How to Create an Online Order Form in WordPress (Step by Step)

How to Create an Online Order Form in WordPress (Step by Step)

Several of our readers have been asking how to create an online order form, so customers can easily place their orders on the website. If you’re running a business like a restaurant or a physical store, you might not want to create a whole online shop. However, you may want to offer an easy way for customers to order food or other goods for you to deliver. In this post, we’re going to show you how to create an online order form in WordPress. This will allow you to easily collect customer orders without adding a full-fledged eCommerce software to your website. Creating an Online Order Form in WordPress Perhaps […]

9 Ways to Deal With Imposter Syndrome Before It Hinders Your Success

“I got lucky.” “I don’t belong here.” “I’m a fraud, and it’s just a matter of time before everyone finds out.” Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate … you’re probably suffering from impostor syndrome. People who suffer from this syndrome often feel like frauds — despite being smart, skilled, capable professionals who actually deserve whatever commendations and praise they’re given. Rather than celebrating their accomplishments, they worry that they’ve somehow tricked people into thinking they’re good enough. As […]

10 Tools to Help You Generate More Engaging Content Ideas for Your Blog [Infographic]

10 Tools to Help You Generate More Engaging Content Ideas for Your Blog [Infographic]

Published March 30, 2020 Are you struggling to come up with new content ideas? Need help creating engaging content to share with your readers and followers? The team from Red Website Design share 10 tools to help generate blog content ideas in this infographic. Here’s what makes the list: Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Operating During COVID-19: Helpful Tips for Local Businesses

Operating During COVID-19: Helpful Tips for Local Businesses

Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for […]

Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking

Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking

There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals. So before sending your next email, pause for a few minutes and ask yourself: What is the goal of my email marketing? Is it to grow my subscriber […]

50 Must-Have Remote Working Tools and Apps

50 Must-Have Remote Working Tools and Apps

With millions of people adjusting to working from home amid the COVID-19 lockdowns, many are being faced with an entirely new situation, and it can be difficult to make that adjustment, and maximize your productivity outside the confines of your regular office. But there’s a range of tools that can help. In this post, we’re going to take a look at 50 tools and apps that can significantly improve your WFH process, and ensure you’re able to stay on task while operating from your home office (or kitchen table, or bed, whatever the case may be). Take a look at this list – there’s bound to be a few suggestions […]