Increasing Mobile Ad Spend Highlights the Need for Personalized Post-Click Experiences

Increasing Mobile Ad Spend Highlights the Need for Personalized Post-Click Experiences

The year was 2015, mobile traffic surpassed desktop for the first time, and since then, mobile internet usage has skyrocketed (and projected to continue): According to Forbes, 74% of people use their mobile phones to help them while shopping and 70% of mobile searches lead to online action within one hour. Moreover, PubMatic’s Global Digital Ad Trends report predicts that mobile advertising spending will reach a whopping $400 billion by 2023, representing 80% of global digital ad spend: Every year more advertisers invest their advertising budgets in mobile ads. The fact that most advertising targeting technology allows advertisers to serve highly personalized ads to audiences based on various criteria like […]

8 of the Most Important HTML Tags for SEO

8 of the Most Important HTML Tags for SEO

Are you utilizing HTML tags in your SEO process? HTML tags are code elements with the back-end of all web pages, but there are also specific HTML code types which provide search engines with key info for SERP display. Essentially, these elements highlight parts of your content that are relevant for search, and they describe those elements for search crawlers. That said, you don’t have to use all of these extra code tools. Search engines are getting smarter, and there’s much less use for HTML tags these days than there was in times past. But a few tags are still holding on – and some have even gained in SEO value. In […]

Instagram’s Testing a New Option to Promote the Sale of Gift Cards via Your Business Profile

Instagram’s Testing a New Option to Promote the Sale of Gift Cards via Your Business Profile

This is interesting. According to a new discovery by reverse engineering expert Jane Manchun Wong, Instagram is working on a new ‘Links’ option within its business profile settings that would enable brands to add a new quick link, via a profile button or sticker, to guide visitors to purchase gift cards or make donations. As you can see here, there’s an added ‘Links’ option here beneath ‘Profile Display’. That would be in addition to your main website link, which is included in the bio section above these ‘Public Business Information’ settings. In the text here it notes that: “You can now set-up links to giftcards from Stories stickers and your […]

Tech and Tools to Help You Transition to Remote Work [Infographic]

Tech and Tools to Help You Transition to Remote Work [Infographic]

As COVID-19 lockdowns take effect across the globe, a record number of people are now working from home, and adapting to a new work-life process, which can have both benefits and downfalls. Add to this the fact that the kids are now home too, due to school closures, and it can be difficult to get on track – but it’s worth considering that this may well be the way of the future. Maybe, we’ll all soon be working from home anyway, and this system you’re now testing will eventually become the new normal for your workplace. There are significant reasons why that could be the case. Various studies have shown […]

Facebook Launches New Messenger COVID-19 Community Hub to Highlight Key Connectivity Tools

Facebook Launches New Messenger COVID-19 Community Hub to Highlight Key Connectivity Tools

Facebook has launched a new Coronavirus Community Hub for Messenger, which aims to highlight key ways in which people can use its messaging app to stay in touch amid the COVID-19 lockdowns, and includes specific knowledge areas for parents, educators, business, health organizations and more. As explained by Facebook: “Our communities give us the strength we need to get through challenges, and maintaining those bonds has become even more important today. The new resource hub offers tips for staying connected to your family, friends, faith community, classmates and coworkers as we practice physical distancing.” The education hub covers virtually every use case for Messenger, with links to specific overviews for […]

Facebook Releases New Digital Literacy Resources for Kids and Parents, Tips for Supporting Remote Workers

Facebook Releases New Digital Literacy Resources for Kids and Parents, Tips for Supporting Remote Workers

With kids spending more time online as a result of school closures and COVID-19 lockdowns, that increases the risk of them stumbling into darker corners of the web. Add to this the fact that many parents are also now working from home, and unable to supervise what their children are doing, and the problem grows exponentially. In order to help with this, Facebook has this week launched a new education resource for kids, parents and educators which aims to “provide lessons and resources to help young people develop the competencies and skills they need to more safely navigate the internet”. The new initiative – called simply ‘Get Digital‘ – includes several […]

Pinterest Launches Verified Merchant Program for Brands That Deliver High Quality Customer Service

Pinterest Launches Verified Merchant Program for Brands That Deliver High Quality Customer Service

Back in February, as part of its Q4 19 update, Pinterest noted that it was working on its own profile verification program, in order to provide extra assurance to Pinners in regards to trusted businesses which had met the platform’s standards on customer service and process. Now, with demand for eCommerce rising, and Pinterest seeing significant increases in traffic, the platform has announced the launch of its ‘Verified Merchants’ program, which will see a blue checkmark added to brand profiles that meet Pinterest’s quality and transparency requirements. As explained by Pinterest: “We’ve launched the Verified Merchant Program with retailers who’ve met our qualifications for high quality customer service experiences through manual review. […]

TikTok Launches Celebrity-Hosted, Daily Live-Streams to Entertain Users Amid COVID-19 Lockdowns

TikTok Launches Celebrity-Hosted, Daily Live-Streams to Entertain Users Amid COVID-19 Lockdowns

TikTok has this week launched a new entertainment and information initiative to help lighten the mood amid the COVID-19 lockdowns, while also giving users a chance to ask questions of experts and engage with celebrities on the platform. Called #HappyAtHome, the initiative will see well-known musicians, actors, comedians and more share a series of live-streams on the platform at 5pm, every day of next week. As explained by TikTok: “We’ve partnered with a wide range of amazing celebrities and creators to launch something special: #HappyAtHome: LIVE!, a week of nightly programming that kicks off today at 5:00 PM PDT and will run each evening through Friday. The goal is simple: share in […]

#SMTLive Recaps: Managing Social Media When You’re Not (Physically) In the Office

#SMTLive Recaps: Managing Social Media When You’re Not (Physically) In the Office

Hello and welcome to another recap of our beloved #SMTLive. We’re happy to have these chats more often now that we’re all WFH for the foreseeable future. To kick off our special quarantine series of #SMTLive, we decided to check in with everyone and see how managing social is going during social distancing. Read on for not only the recap but also a first look at next week’s chat topic. Q1 – For some of you, this may be how you’ve always worked, for others, this is an adjustment. During your time working remote, what challenges, opportunities, and lessons have you faced/learned about social media management? #SMTLive pic.twitter.com/Xy6QIdD6VP — Social […]

Generating Local Content at Scale – Whiteboard Friday

Generating Local Content at Scale – Whiteboard Friday

Posted by rjonesx. Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart’s content. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here with Moz again to talk to you about important search engine optimization issues. Today […]