Businesses should limit, not disable, their sites during temporary closures, Google says

Businesses should limit, not disable, their sites during temporary closures, Google says

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can have a significant effect on your visibility in search, Google reiterated. You still want people to be able to find your business and learn about your products or services in the event you’re just closed temporarily. A full site takedown will make ramping back up more difficult as your […]

Now, analyze more accounts in Google Ads Report Editor

Now, analyze more accounts in Google Ads Report Editor

Google Ads has expanded the number of accounts you can work with in Report Editor from 10 to 200. Report Editor is located under the Reports tab in the top nav. Drag and drop to create reports Report Editor in Google Ads. Screenshot: Google Why we care. The update, announced Thursday, means agencies and enterprises will be able to create reports and run analysis potentially across the full set accounts in their Manager accounts within the Google Ads interface instead of having to download the data.   About The Author Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid […]

Compare ad management software for Google Shopping, Amazon, and more

Compare ad management software for Google Shopping, Amazon, and more

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 19 digital commerce advertising management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. If you’re considering […]

Small agencies brace for impact, but say remote work isn’t slowing them down

Small agencies brace for impact, but say remote work isn’t slowing them down

Small agency leaders are feeling skeptical about near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around the world between Wednesday, Mar. 18 and Tuesday, Mar. 24. It was conducted by Ad World Masters, a platform that matches agencies and clients. Internal impact on agencies More than 90% of those working at agencies in North America and Europe were working remotely. When asked how prepared they were to work remotely on a scale of one to 10 with one being “not prepared” and 10 being “totally ready,” the […]

Pinterest rolls out new commerce features for retailers as search volume climbs

Pinterest rolls out new commerce features for retailers as search volume climbs

Retailers on Pinterest will now have more ways to be discovered as the platform introduces new shopping features aimed at bringing products to where users are most likely to shop. Pinterest announced the new features Thursday, including the launch of the Verified Merchant Program, new conversion reporting capabilities, dynamic retargeting options, and updates to product Catalogs. What’s new Verified Merchant Program. Pinterest will now allow retailers on the platform to be verified, making their products eligible for distribution across Pinterest shopping experiences, including ‘Shop the Look’ Pins and related product carousels. Verified Merchants will have a blue checkmark badge on their profiles, and will be eligible for “high-intent shopping experiences […]

EU Android search choice screen’s impact delayed due to COVID-19

EU Android search choice screen’s impact delayed due to COVID-19

The Android search choice screen, which rolled out on March 1 in the EU, has yet to make an impact on the search market due in large part to the coronavirus’ effect on smartphone supply and consumer demand. An example of the Android search choice screen. Source: Google. Search choice has technically rolled out. “Starting March 1st, manufacturers have been able to submit builds to Google for approval,” a Google spokesperson told Search Engine Land. “Once approved, manufacturers need to run their device through their supply chain (certification, distribution, etc.) so it can take a few weeks for these to reach the public.” It seems that even under normal circumstances, […]

Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. You realize you need new business and decide a base of interested contacts would be a great place to start. In other words, you need to generate new leads, but you’re not sure what you’re supposed to do. Your company isn’t some multinational balloon animal conglomerate — it’s just a collective that features three of the top ten most celebrated balloon animal […]

Why HubSpot’s Director of Web Strategy Says Your Website Isn’t About You

Why HubSpot’s Director of Web Strategy Says Your Website Isn’t About You

Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you? The discussion of web strategy can take many directions, from copywriting to conversion paths. When we consider website optimization and overall web strategy, accessibility should be one of your main objectives in 2020 and onward. Accessibility is a broad term, but there are a few main things I will focus on in this article: a continuous monumental shift to mobile devices, transparency and disclosure of information, and properly interpreting user intent. In 2020, build your web strategy around your audience’s needs first. […]

How AI Tools Dropped One Agency’s Reporting Time by 97%

How AI Tools Dropped One Agency’s Reporting Time by 97%

As marketers in 2020, there’s one major thing that we have in common: We’re driven by data. Regardless of whether we’re copywriters, social media managers, videographers, or web designers, data is key to helping us determine which projects are successful, which strategies might require more of a budget, and which tactics we need to leave behind. But those who thrive on data also know its one major downfall: it can take hours to collect and organize. Even if you have an analytics software that tracks a campaign’s traffic, engagements, ROI, and other KPIs, you’ll likely still need to take time to organize these numbers, analyze them, and come up with […]

Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams

Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams

To create the optimal customer experience, it’s undeniably critical your sales and marketing teams are well-aligned. If you don’t, your prospects will suffer. For instance, imagine this: your prospect has been researching a new video conferencing tool for weeks. She’s finally found one company she’s extremely interested in — yours. Before calling a sales rep, your prospect decides to read numerous blog posts on your website. She also downloads an ebook, watches your company’s YouTube videos, and even chats in a few of your community forums. Once your marketing materials have convinced her your product could be a good fit, she decides to call one of your company’s sales rep. […]