COVID-Consumers: Pessimistic, but spending more online

COVID-Consumers: Pessimistic, but spending more online

Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis (.pdf), between 80% and 90% of adults expect a recession next year. Buying patterns shifting quickly. In addition to measuring consumer sentiment, the survey explored how the coronavirus has shifted buying patterns across industries. Generally, the survey finds “significant increases in at-home activities, particularly cooking at home, watching television, browsing social media and exercising at home.” Conversely, people are […]

Social platforms cut streaming quality as ‘social distancing’ wages on

Social platforms cut streaming quality as ‘social distancing’ wages on

Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep their platforms stable and functioning during the massive surge in traffic. As a result, major platforms in the EU – Facebook, Netflix, Disney+, among others – are reducing video bitrates or defaulting to lower qualities to make way for the influx. The push to downgrade streaming quality has been primarily focused in Europe with regulatory mandates to reduce network strain. But the U.S. might not be far behind – and advertisers will likely feel the impact. Facebook & Instagram. Facebook […]

Pivoting and planning for a future after COVID-19

Pivoting and planning for a future after COVID-19

“If there is no interest whatsoever in your vertical, the best you can do is look inside and try to reorganize your company and help your customers in the best way you can,” said Pedro Dias, managing partner at apis3 and former Google search quality analyst, addressing what brands and agencies should prioritize in light of the ongoing coronavirus crisis. With demand declining for a huge range of goods and services due to social distancing, travel restrictions and other precautionary measures, companies are rethinking the way they do business. During our first Live With Search Engine Land video chat Monday, Dias and other prominent members of the SEO community shared […]

Google turns on ‘mark a business temporarily closed’ for business owners on GMB

Google turns on ‘mark a business temporarily closed’ for business owners on GMB

Roughly a week a go, Google announced that Google Search and Maps will start showing whether a business is temporarily closed in response to the coronavirus crisis. This followed an earlier directive to local businesses to update hours and other relevant content in Google My Business. Queries related to “opening hours” have been trending up as people try and figure out which businesses near them remain open and what their hours might be. This is especially true for grocery stores such as Trader Joe’s. How to do it. Today, instructions appeared on how to “mark a business temporarily closed.” The capability is under “Close this business on Google.” Here are the […]

Pro Tip: 3 important XML sitemap checks to improve your SEO

Pro Tip: 3 important XML sitemap checks to improve your SEO

An XML sitemap is like a roadmap for search engines of the URLs within your website. Regularly checking them is vital to prevent incorrect URLs from being crawled and potentially indexed and important URLs from being missed. Here are three checks that you should be making: 1. Are any important URLs missing? The first step is to check that your key URLs are in there. Your XML sitemap may be static, where it’s a snapshot of the website at the time it was created. If so, there’s a chance that it will be outdated. A dynamic sitemap is better as it automatically updates, but settings should be checked to ensure […]

Google Podcasts gets a redesign and iOS rollout

Google Podcasts gets a redesign and iOS rollout

The Google Podcast app is now available for iOS devices, and the web version of the app now supports subscriptions, the company announced Wednesday. Google has also reorganized the app with a tabbed user interface that includes an Explore section where users are shown new show and episode recommendations related to their interests. Google Podcasts’ new tabbed user interface. Source: Google. Why we care Podcast discovery has been a challenge for content creators with most podcast apps showing only what’s available through that particular service. Google’s aim is to provide a comprehensive resource for podcast discovery, including paid content, and library management. The addition of subscriptions to its web app […]

9 Ways Healthcare Marketers Should Utilize Social Media

9 Ways Healthcare Marketers Should Utilize Social Media

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook account at the very least. Why so late, though, when […]

How B2B companies can be proactive about managing paid media during COVID-19

How B2B companies can be proactive about managing paid media during COVID-19

Throw away those 2020 forecasts and best practices; the COVID-19 outbreak has changed the game. As marketers, we’re used to being flexible and moving quickly. Now, more than ever, we’ll need to be ready to shift strategies. B2B businesses have some unique challenges in dealing with the effects of COVID-19. Here are tips on how to navigate this changing landscape to make sure that your brand continues to deliver value to your customers while building a pipeline for the future. Set up dashboards What’s the best way to tell if performance is dipping? After all, not all verticals are being impacted the same, and even within verticals, the trends can […]

How to Sell Gift Cards with WordPress and Boost Your Revenue

How to Sell Gift Cards with WordPress and Boost Your Revenue

Do you want to sell gift cards on your website? Selling gift cards for your store, service, or digital products is an easy way for businesses to boost revenue and improve cash flow. In this article, we’ll share three different ways that you can use to easily sell gift cards on your WordPress website, WooCommerce store, and even social media platforms. Why Sell Gift Cards on Your Website? Gift cards allow your customers to purchase store credits and give it away to friends and family as a gift. Sometimes customers also purchase gift card credits to use on later purchases for themselves. Smart business owners use gift cards to boost […]

6 Amazing Ways to Use Facebook Local Awareness Ads

6 Amazing Ways to Use Facebook Local Awareness Ads

I love learning, and recently, I’ve been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills. When I started doing some research, like typing in local colleges and looking at courses, I took a break periodically to check social media. Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it’s designed. The copy is short, but it provides actionable language and was shown to me as a response to my recent search queries. Ultimately, the ad is incredibly effective. My […]