Instagram Launches New Co-Watching Feature to Help Users Connect Amid COVID-19 Lockdoans

Instagram Launches New Co-Watching Feature to Help Users Connect Amid COVID-19 Lockdoans

With everybody locked inside, and missing out on regular social interaction, Instagram is adding a new feature which aims to help users connect via video chat, with the option of also scrolling through your Instagram feed while still connected via video link. As you can see here, Instagram’s new ‘Co-Watching’ feature enables users to search through Instagram and share content with the group, enabling participatory engagement on Instagram content. As explained by Instagram: “To help people stay connected, we’ve launched media sharing, a new feature that allows you to view Instagram posts together with your friends over video chat. You can start a video chat by tapping the video chat […]

YouTube Will Switch to Standard Definition by Default in All Regions to Lessen Network Load

YouTube Will Switch to Standard Definition by Default in All Regions to Lessen Network Load

After lowering the video quality of its streams across Europe last week, in response to concerns that local networks could become overloaded with video traffic, YouTube has this week confirmed that it will do the same in all regions, with YouTube videos to load in standard definition by default for at least the next month. As explained by Bloomberg: “Over the coming days, viewers will at first see YouTube videos in standard definition. Users will still be able to watch in high definition if they want, but will have to choose to do so.” It seems like a relatively minor imposition – especially given that HD will still be an option […]

How to Handle Temporarily Out-of-Stock Product Pages

How to Handle Temporarily Out-of-Stock Product Pages

The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I’m not picking on Staples — this page is representative of a problem across every major e-retailer right now. While there are many ways to handle out-of-stock and discontinued items under normal conditions, this situation is very specific: Multiple similar items are out-of-stock at the same time Retailers may not know when […]

Tips & Templates for Truly Memorable Product Announcements

Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That’s where you come in. In the product marketing space, you have three main goals: increase the number of users, improve adoption and loyalty of those users, and reduce churn. As the development team continues to reduce friction by adding or improving features, users must be made aware of these changes so you can fuel your flywheel. The effort that will have the most impact in this endeavor is investing in your product announcement strategy. Product Announcement A product announcement is the initial […]

Winners and losers: How COVID-19 is affecting search behavior

Winners and losers: How COVID-19 is affecting search behavior

“There’s a lot of variety here in terms of what businesses are growing and which ones are falling,” said Alexis Sanders, senior SEO manager for Merkle, referencing the striking departure from typical search behavior due to the COVID-19 pandemic during our first Live With Search Engine Land video chat Monday. “You can see with things that are very essential to people surviving and a work-from-home-type world, like groceries, they’re seeing massive lifts in performance for those about-eleven days year-over-year.” Sanders shared the following click growth rates for a handful of Merkle clients between March 10, just three days before President Trump declared the Coronavirus outbreak a national emergency, through March […]

Reddit Launches Polls, Providing Another Way for Redditors to Engage With Content

Reddit Launches Polls, Providing Another Way for Redditors to Engage With Content

Reddit has launched a new Polls option which enables Redditors to pose questions to their audiences, helping to boost on-platform engagement, and activate the many ‘lurkers’ – people who scroll through the various posts but don’t post, share or comment themselves – within the app. As explained by Reddit: “We’re excited to introduce Polls, a brand new post type that encourages redditors to share their opinion via voting. For Poll creators, the new post type is a straightforward way to engage with Reddit’s 100,000+ active communities, and understand exactly what people think about a given topic. For those voting, Polls makes it easier than ever for our 430 million monthly active users […]

The Ultimate Coronavirus Small Business Guide – WordPress + Tools to Grow Online

The Ultimate Coronavirus Small Business Guide – WordPress + Tools to Grow Online

Due to the Coronavirus (COVID-19) pandemic, there is a lot of uncertainty in the world, especially for small business owners. Many small businesses are being forced to adapt and make critical changes just to survive. During these tough times, the world seems uncontrollable. That’s why it’s extremely crucial for us, small business owners, to focus on what we can control because that’s how we will survive and thrive during these unprecedented times. In this ultimate coronavirus small business guide, I will share the top tools, tutorials, and WordPress resources that can help you adapt to the changes, streamline your workflow, and even grow your business. Note: I will be updating […]

Pro Tip: How to fix 3 not so obvious crawl errors

Pro Tip: How to fix 3 not so obvious crawl errors

Everyone hates crawl errors. They show up without warning and can cause indexing issues. In Gary Illyes’ (Google Webmaster Trends Analyst) Reddit AMA last year, he explained you must make your site crawlable: “I really wish SEOs went back to the basics (i.e. MAKE THAT DAMN SITE CRAWLABLE) instead of focusing on silly updates and made up terms by the rank trackers, and that they talked more with developers…” These tips will show you how. How to find and fix index bloat Index bloat means you have more URLs indexed than physical pages. If it’s on a large enough scale, it can negatively impact performance. If severe enough, it’s a […]

Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Yelp announces fundraising partnership with GoFundMe to support local businesses

Yelp announces fundraising partnership with GoFundMe to support local businesses

Following Yelp’s announcement last week of a $25 million relief package for small businesses impacted by the coronavirus, the company is announcing a fundraising partnership today with GoFundMe. The objective is to enable Yelp users to donate to businesses directly through Yelp. Buttons will appear by default on profiles. Many local businesses have started pages on GoFundMe already. But this program will automatically place a “donate” button and associated fundraising solicitation on the Yelp profile pages of businesses in several categories: restaurants, nightlife, beauty and fitness, and “active life businesses.” The donate buttons will appear by default on the relevant (claimed) Yelp profiles. Businesses will be able to opt-out if […]