Reducing digital marketing due to COVID-19? Read this first

Reducing digital marketing due to COVID-19? Read this first

Last week, I shared real performance data for 10 different websites in 10 different industries that are seeing impacts from the COVID-19 pandemic. While some businesses servicing “essential needs” are flourishing, most are seeing performance drops of -20% or worse from just two weeks ago. With a sudden and unexpected loss in revenue, many businesses are being forced into conversations on how they can trim budgets and maximize efficiency. But what does this mean for various digital marketing investments? I reached out to multiple industry professionals to get their advice on how to maximize results in this time of uncertainty. Beware, your analytics data is likely skewed Before we jump […]

Twitter Says User Numbers Are Up Amid COVID-19 Lockdowns, But Warns of Revenue Impacts

Twitter Says User Numbers Are Up Amid COVID-19 Lockdowns, But Warns of Revenue Impacts

As you might expect, Twitter is seeing a lot more usage amid the COVID-19 lockdowns across the world – but that doesn’t, however, mean that Twitter’s making more money as a result, according to a new update from the company. As reported by Bloomberg, Twitter has this week withdrawn its revenue and operating income guidance for the first quarter of 2020, as well as its outlook for expenses, headcount, and capital expenditures for the full year due to the rising impact of COVID-19. As per Twitter: “While the near-term financial impact of this pandemic is rapidly evolving and difficult to measure, based on current visibility, the company expects Q1 revenue to be down […]

Twitter Provides More Tweet Copy Tips via Its ‘Good Copy, Bad Copy’ Program

Twitter Provides More Tweet Copy Tips via Its ‘Good Copy, Bad Copy’ Program

Twitter’s Joe Wadlington is back, along with his very jangly earring, to provide some more great tweet copy lessons that will help you compose more effective, impactful tweets. Wadlington, who’s the Global Creative Lead at Twitter, has already shared two videos in his ‘Good Copy, Bad Copy’ series, each of which providing valuable food for thought on how to improve your tweet approach. And this new video is no exception. The tips are simple, but as you can see from the ‘good copy’ version, it’s hard to argue that they’re not effective. Covering Wadlington’s latest tips: Add capitals to hashtags for clarity – Wadlington advises that brands should look to […]

Facebook’s Testing New Tools to Combat COVID-19 Misinformation on WhatsApp and Messenger

Facebook’s Testing New Tools to Combat COVID-19 Misinformation on WhatsApp and Messenger

As the COVID-19 pandemic expands across the globe, various misinformation campaigns – promoting everything from ‘cures’ to rumored government actions – have also gained traction, with messaging apps, in particular, becoming a key tool in circulating such reports. In the past, Facebook has been the key focus for misinformation efforts due to its massive audience reach, but now, with Facebook instituting more measures to remove and detect such, and messaging platforms providing more private means to reach similarly large audiences, the emphasis appears to have shifted. That’s lead various government groups to call for increased action, and now, Facebook is looking at new ways to stem the flow of messaging misinformation in order […]

TikTok Pledges $10 Million to World Health Organization’s COVID-19 Response Efforts

TikTok Pledges $10 Million to World Health Organization’s COVID-19 Response Efforts

Following on from its recently announced partnership with the World Health Organization (WHO) on a new COVID-19 information resource on its platform, TikTok has now pledged to donate $10 million to the WHO to assist with its coronavirus response efforts. As per TikTok: “It’s been gratifying to see the global community rally behind the true heroes of this crisis: the health care professionals around the world who are battling on behalf of us all. We believe it’s essential to do everything we can to help the global health community in this fight, and today TikTok is donating $10 million to the World Health Organization’s (WHO) Solidarity Response Fund. This fund helps […]

Amid COVID-19 Lockdowns, New Online Behavioral Shifts Are Beginning to Take Shape

Amid COVID-19 Lockdowns, New Online Behavioral Shifts Are Beginning to Take Shape

How have your online behaviors changed amid the various COVID-19 lockdowns? No doubt you’re spending more time reading news content online – in fact, according to comScore, the number of minutes spent by readers on news sites has increased by 46% on the same period last year. You’re probably also spending more time in social apps – but are there any new behaviors that you’ve taken up in the last few weeks, like, maybe, Zoom hangouts or participating in more local groups? It’s interesting to note the various shifts, and to consider how these impacts will change people’s behaviors in the longer term. Many workplace experts have already noted that the forced […]

More Nations Are Looking to Use Cell Phone Data to Track the COVID-19 Outbreak, Raising Privacy Concerns

More Nations Are Looking to Use Cell Phone Data to Track the COVID-19 Outbreak, Raising Privacy Concerns

As more nations struggle to contain the COVID-19 outbreak, could digital surveillance tools, which track people’s movement via their mobile devices, enable better management of the evolving situation, and limit the spread of the virus? And if so, what would that mean for personal privacy and data tracking moving forward? This is the dilemma that many nations are now facing, as the rapid spread of coronavirus escalates concerns, and forces world leaders to seek out every potential option. Last week, reports circulated that the US Government was in talks with several tech companies, including both Facebook and Google, as to how it might be able to use location data from cell phones […]

Facebook Announces Free Assistance for Health Agencies Looking to Use Messenger to Communicate COVID-19 Info

Facebook Announces Free Assistance for Health Agencies Looking to Use Messenger to Communicate COVID-19 Info

As part of its ongoing effort to assist the relevant authorities in combating the COVID-19 pandemic, Facebook has announced that it will provide free development services to health agencies in order to help them use Messenger to scale their response to the rapidly evolving crisis. As per Facebook: “We’re launching a global program to connect government health organizations and UN health agencies with developers that can help them use Messenger most effectively to share timely and accurate information, and speed up their responses to concerned citizens. Our developer partners have offered to provide their services free of charge to these organizations during this crisis.” The main focus of the initiative […]

You Can Now Take Moz Academy Courses for Free

You Can Now Take Moz Academy Courses for Free

The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling. The state of the world and current events bring significant, often crushing, impact to businesses large and small. While it can be really hard to focus on work and on what is happening in the SEO industry during this difficult time, we also know that your work […]

11 Email Marketing Habits It Pays to Break

11 Email Marketing Habits It Pays to Break

Before you break any email marketing habits or best practices, it’s important to first understand why they work. Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click. While the right content and design are necessary components for email success, running tests will help you understand how to stand out in your readers’ inboxes. And to understand what to test, it’s helpful to revisit your current strategies and consider which email habits might […]