Google My Business not functioning as expected under the strain of coronavirus

Google My Business not functioning as expected under the strain of coronavirus

On Friday, Google temporarily disabled new local reviews as well as the ability of businesses to post review responses. This initially surprised many local SEOs, although it was previewed in Google’s earlier announcement about limited GMB functionality during the coronavirus crisis. There are a LOT of things with Google My Business that are not functioning as normal right now due to COVID-19. Many of these just started on Friday. I have compiled a list of everything I’m seeing thus far here: https://t.co/F6IqRRxrA3 — Joy Hawkins (@JoyanneHawkins) March 23, 2020 Multiple problems and delays. On Monday, many local SEOs were complaining about various problems and delays in posting new listings or […]

Corona to COVID: How Google’s ‘corona’ results page has evolved

Corona to COVID: How Google’s ‘corona’ results page has evolved

Just a few months ago, the term “corona” was typically associated with the Mexican beer brand. Then the novel coronavirus arrived. Over the past month, Google’s search results page for “corona” has transformed significantly into a resource destination for COVID-19-related information. We have charted the evolution of the Google search results page for “corona” between February 25 and March 23 as the coronavirus spread rapidly across the globe. February 25. On this date, the earliest snapshot available from the Wayback Machine, a map of Corona, California appeared above the top stories carousel and the Wikipedia page for the city was the third organic listing. A snapshot of the Google search […]

Google intros open testing ads, new asset reporting and more for App campaigns

Google intros open testing ads, new asset reporting and more for App campaigns

With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature updates for game marketers in a blog post on Monday. Here’s the rundown of Google’s ads-related announcements for game marketers. Open testing ads. More than half of installs come within the first 8 weeks of a new app’s release, according to internal Google data. To help developers bring in more beta testers to try apps before they’re released, Google is launching open testing ads in Google Ads App campaigns. The ads can be used to attract users “to test things like app stability, user retention, monetization and effectiveness of ad […]

40% of People Say They Don’t Read Blogs: Here’s How You Can Still Get on Their Radar

40% of People Say They Don’t Read Blogs: Here’s How You Can Still Get on Their Radar

According to our 2020 State of Marketing report, blogging is the third most utilized form of content marketing, just behind video and infographics. Like any successful strategy, many brands, publishers, and individuals have jumped on the blogging bandwagon. Currently, there are 600 million active blogs globally. Meanwhile, the number of active U.S. bloggers rose from 22 million to 32 million between 2014 and 2020. “Despite the numbers that show the enduring impact blogs can have on business, the perception of blogging as a valuable content marketing channel is continually called into question: the phrase ‘is blogging dead?’ has 26.8 million results on Google. To determine where blog readership might stand […]

How to Run a Successful Virtual Event [+ Examples]

How to Run a Successful Virtual Event [+ Examples]

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague’s blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company’s webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you’re able to download the recorded webinar later for future reference. Undoubtedly, online tools and experiences are an integral part of a modern marketer’s […]

Video: Max Prin on technical SEO tools and PWAs

Video: Max Prin on technical SEO tools and PWAs

Max Prin, the head of technical SEO at Merkle, spoke to me about some of the new tools he helped build at technicalseo.com. The tools are free for the SEO community to use. In addition, he said that he benefits from building out these tools because it helps him understand how search engines work. We also talked about PWAs and how he loves the technology for building out sites and web applications. He loves playing with new technology and discovering how search engines can crawl, index and rank those new technologies. Max Prin can be followed on Twitter @maxxeight. For you technical SEOs, you probably will enjoy watching this video: […]

How to Create a Contact Form with Multiple Recipients (4 Ways)

How to Create a Contact Form with Multiple Recipients (4 Ways)

Do you want your contact form to send notifications to different people in your company? Perhaps you want all messages to get copied to your assistant, or you want specific messages to be sent to different departments, or maybe you simply want to send users a copy of the information they submitted. In this article, we’ll share four different ways to create a contact form with multiple recipients, so you can choose the option that best fits your need. Why You Might Want to Send Multiple Recipients From Your Contact Form By default, contact forms only send notifications to one email address. You might want to change this for a […]

New Instapage Features for March: Landing Page Search + Experimentation Filtering

New Instapage Features for March: Landing Page Search + Experimentation Filtering

In December, we launched our dedicated Experimentation workflow that enabled advertisers and PPC marketers to create, manage, and measure testing initiatives within a centralized dashboard. The new workflow provided a unified and systematic process for users to perform advanced testing and data analytic functions. That update was never meant to be a final version, which brings us to today, and the next iteration of Instapage Experimentation. Bonus update: finding landing pages in your dashboard is now easier with Landing Page Search. Experimentation updates and Landing Page Search are available for all Instapage customers. Experimentation filtering As you create more personalized experiences, you’re likely creating more experiments, too — and you […]

The Marketer’s Guide to Content Aggregators in 2020

I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together. As a content creator, I’m predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For marketers, content aggregator sites can be a useful strategy to […]