New data shows that e-commerce sites doubled their advertising spend between mid-February and the second week of March, as social distancing started to become the new norm for consumers. Multi-channel ad spend. E-commerce ad spending jumped from $4.8 million the week of February 17 to $9.6 million the week of March 9. The data, released by media sales intelligence firm MediaRadar on Friday, encompasses advertising spend across national TV, print and digital media, including websites, Snapchat, YouTube and podcasts. Source: MediaRadar Why we care. Earlier data from Quantum Metric indicated that e-commerce sales for retailers that also have brick and mortar locations ” saw an average revenue weekly growth rate […]
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Published March 22, 2020 Are you looking for ways to steer your business through the coronavirus chaos? Want to take advantage of the global lockdown and increased online usage? The team from Grazitti Interactive share their content marketing trends for 2020 in this infographic. Here’s what makes the list: Video content Interactive content Hyper-dynamic content SEO-centric content Voice search tailored content Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy
The current COVID-19 lockdowns are hard on everyone, but the reality is that we’ll probably be dealing with social limitations, at least in some capacity, for some time yet. The prolonged isolation will require us to adapt our social practices, and find new ways to stay connected – and for brands and marketers looking to keep their businesses running amid the ongoing crisis, that also means considering new ways to engage our audiences, and provide assistance where possible for the many people in need. One option to consider is live-streaming – while no social video option can replace IRL connection, the immediate, interactive capacity of live video is likely the closest […]
Published March 22, 2020 Do you have a secondary ‘junk’ email address that you use to access special offers and deals from brands that you don’t really want to hear from ever again? According to this new report, many people do – the teams from Fractl and BuzzStream recently teamed up to conduct a study of the online sign-up habits of over 1,000 US adults. And their findings reveal some important insight for digital marketers, including: Two-thirds of Americans have a separate email address for “junk” mail 7 in 10 people unsubscribe immediately after getting a free resource from a website Almost half of people only read 25% or less of the […]
While Twitter’s stalled profile verification system remains a confusing mess, the blue profile tick still conveys a sense of authority, and can help to amplify messaging from those that have it. This week, New York Times writer Jennifer Senior raised an entirely valid question around verification in relation to the COVID-19 pandemic. Hey, @jack: Is there a reason why esteemed epidemiologists and contagion experts and virologists like @NAChristakis, @mlipsitch, @trvrb, and @florian_krammer aren’t verified, while verified kooks are still spreading misinformation? They’re indispensable voices right now. Thanks. — Jennifer Senior (@JenSeniorNY) March 19, 2020 That got Twitter CEO Jack Dorsey’s attention, and within a day, Twitter confirmed that it was […]
I’m not sure how effective Instagram’s cause-related stickers are, but it certainly seems keen on releasing them, which would likely suggest that they’re at least somewhat effective. This week, Instagram has launched a new ‘Stay Home’ sticker for Instagram Stories in order to encourage people to stay inside amid the evolving COVID-19 outbreak. As per Instagram: “Today we’re launching a new “Stay Home” sticker that you can find in Stories. If you use the sticker, your photo or video will be added to a shared Instagram story where people can see how you’re staying home and staying safe.” So, more than just the sticker itself, as you can see in […]
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Following on from the launch of its new COVID-19 information hub earlier this week, WhatsApp has also announced the launch of a new chatbot, created in conjunction with the World Health Organization, which will provide access to accurate, timely information on the coronavirus pandemic to the app’s 2 billion users. As explained by WhatsApp: “The new service, which is free to use, has been designed to answer questions from the public about Coronavirus, and to give prompt, reliable and official information 24 hours a day, worldwide. This will also serve government decision-makers by providing the latest numbers and situation reports.” To use the service, WhatsApp users can save the number […]
With everyone around the world re-adjusting their routines amid the various COVID-19 restrictions, YouTube has announced a new slate of updates in line with rising demand and need, as it seeks to address key considerations for its services. First off, YouTube is reducing its streaming quality options in response to concerns around choking web traffic. With more people staying indoors due to COVID-19, and using the internet to connect to work, study, entertainment, etc., that’s putting increased demand on web servers and systems, leading to concerns that some networks could collapse under too much strain. In response, the European Union this week called on both Netflix and YouTube to reduce their […]