Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics, geography, etc. — and therefore increase the relevance of online ads displayed to those audiences. More recent technologies have further advanced the way brands serve segmented, personalized offers to their audiences — with online behavioral advertising. However, although advertisers and service providers can increase their ad revenue from the practice, it also raises concerns about consumer privacy. In this post, we’ll take a closer look at what behavioral-targeted advertising is, how it works, and the pros and cons of this online advertising technique. What is behavioral advertising? Behavioral advertising (aka online behavioral advertising […]

14 Time-Saving Tools for Managing Your Twitter Following

14 Time-Saving Tools for Managing Your Twitter Following

According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention. That said, maintaining a healthy following and publishing schedule on Twitter is challenging, perhaps much more so than other social networks. You can’t help but want more followers, but if you’re going to extreme lengths just to […]

A look at Google’s recent COVID-19 related policies in search

A look at Google’s recent COVID-19 related policies in search

There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against a sea of countless examples of sensible brands playing their part to slow the global pandemic and ensure customer and employee safety, are a mix of folks looking to profit by exploiting fear and misinformation online. In a vital step to combating these bad actors, Google recently announced that it would block all ads that appear to capitalize on the virus while helping the World Health Organization (WHO) and other […]

Twitter Updates its Platform Rules to Cover More Types of COVID-19 Misinformation

Twitter Updates its Platform Rules to Cover More Types of COVID-19 Misinformation

Twitter has announced a new update to its safety rules in order to remove more types of misinformation relating to the COVID-19 outbreak. Responding to communication trends around the pandemic, Twitter says that it will now require people to remove Tweets that include the following: Content that increases the chance that someone contracts or transmits the virus, including: – Denial of expert guidance – Encouragement to use fake or ineffective treatments, preventions, and diagnostic techniques – Misleading content purporting to be from experts or authorities — Twitter Safety (@TwitterSafety) March 18, 2020 Among the various specific updates that these new regulations cover, Twitter says that it will now remove: Tweets with […]

Facebook Warns of Ad Approval Delays Amid Staff Changes Due to COVID-19 Impacts

Facebook Warns of Ad Approval Delays Amid Staff Changes Due to COVID-19 Impacts

With Facebook shutting down its offices, and asking staff to work from home amid the COVID-19 outbreak, that’s meant that many contract workers who are not able to work out of the office are simply not working, which has reduced Facebook’s capacity in several areas. Facebook uses contractors for content moderation, and the company warned earlier in the week that this could lead to some delays and errors as it increases its reliance on automated systems to detect and remove rule violating posts. But Facebook’s contractors also conduct ad reviews, which, Facebook says, also means that there may be some delays in ad approvals, and incorrectly rejected ads due to the […]

TikTok Announces US-Based Content Advisory Council to Help Oversee Content Decisions

TikTok Announces US-Based Content Advisory Council to Help Oversee Content Decisions

After TikTok came under fire over its content moderation policies once again earlier this week, the platform has now announced a new, US-based Content Advisory Council, which will help it strengthen its moderation policies and improve platform practices. As explained by TikTok: “The Council brings together thought leaders who can help us develop forward-looking policies that not only address the challenges of today, but also plan ahead for the next set of issues that our industry will face. The Council members we’ve assembled represent a diverse array of backgrounds and perspectives, and have spent much of their lives researching, studying and analyzing issues relevant to TikTok and the space we operate […]

Facebook Adds New COVID-19 Information Panel to the Top of All User News Feeds

Facebook Adds New COVID-19 Information Panel to the Top of All User News Feeds

As it seeks to play its part in keeping people informed about the COVID-19 pandemic, Facebook has announced that it’s rolling out a new COVID-19 Information Center panel, which will be featured at the top of all user News Feeds for the foreseeable future. As you can see here, the new information panel will feature the latest official news and updates on the outbreak, as well as links to helpful articles, videos and posts about social distancing and preventing the spread of COVID-19. “People can also follow the Coronavirus Information Center to receive updates from health authorities directly in their News Feed. And starting in the US, people will see […]

Twitter Provides Examples of Positive Brand Communications Amid the COVID-19 Pandemic

Twitter Provides Examples of Positive Brand Communications Amid the COVID-19 Pandemic

What do communicate with your customers and clients amid the overwhelming news influx of the coronavirus pandemic? That’s what many social media and content professionals are now considering as they grapple with the new reality of social distancing and self-quarantine lockdowns, while also contending with revenue declines and significant business changes as a result. In some ways, you want to communicate that your business cares, and is doing all it can to assist, but in others, you also need to consider the longer-term viability of your workplace, and how you can keep revenue flowing despite the conditions. It’s a lot to take in, but if you’re looking at social media communications […]

Short-Form Video App Likee Is Making a Push Into the US Market

Short-Form Video App Likee Is Making a Push Into the US Market

Could this be another challenger in the short-form video space? While TikTok continues to gain traction, and face scrutiny over its various operating processes, Singporean video app Likee has announced its intentions to make a push into the US market. As per the PR release: “Likee, the fourth-most downloaded video app in the world, behind Facebook and Instagram, is making its move into the U.S. market. Offering short-form (15-second) videos – recorded and live-streamed – Likee is at the forefront of a revolution in how people consume and interact with content. Driven by its superior video creation suite, advanced Artificial Intelligence-based curation and 4D effects, extensive music library and over 1000 […]

Facebook Launches ‘Mood’ Mode for Facebook Stories Frames

Facebook Launches ‘Mood’ Mode for Facebook Stories Frames

Here’s another new option for your Facebook Stories. This week, Facebook has started to roll out a new ‘Mood’ option within its Facebook Stories tools, which enables you to create GIF-centric Stories frames to convey a chosen feeling. Social media expert Matt Navarra shared this video of the new ‘Mood’ option in action. It’s a fairly simple addition, which taps into the popularity of GIF reactions, providing another way to use Stories as an engagement option. And it’ll likely prove popular. Earlier this month, Google-owned Tenor released a tool which enables users to search for popular GIFs by reaction conveyed, underlining the popularity of this type of GIF usage. The key with […]