WhatsApp Launches New COVID-19 Info Hub Amid Concerns Around Misinformation Being Shared In-App

WhatsApp Launches New COVID-19 Info Hub Amid Concerns Around Misinformation Being Shared In-App

Amid concerns that WhatApp is being used to spread misinformation around the COVID-19 outbreak, the Facebook-owned messaging giant has launched a new COVID-19 info hub, where users will be able to access timely, accurate information related to the pandemic. As explained by WhatsApp chief Will Cathcart: “Today WhatsApp ​has launched a hub for health workers, educators, small businesses, and others that are using WhatsApp to support one another during this extraordinary crisis. We’re grateful to WHO, UNDP, and UNICEF for coordinating the response to this crisis, including using WhatsApp ​to do so. Already several ministries of health are providing updates to citizens on WhatsApp and we will expand these services together.” […]

US Government Looking to Use Cell Phone Location Data to Halt the Spread of COVID-19

US Government Looking to Use Cell Phone Location Data to Halt the Spread of COVID-19

This will no doubt be a concern to privacy advocates. According to a report in The Washington Post, the US Government is currently in talks with several tech companies, including both Facebook and Google, as to how it might be able to use location data from cell phones to better track and respond to the COVID-19 pandemic across the nation. As per WaPo: “The U.S. government is in active talks with Facebook, Google and a wide array of tech companies and health experts about how they can use location data gleaned from Americans’ phones to combat the novel coronavirus, including tracking whether people are keeping one another at safe distances to […]

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth. Without one, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan. Keep in mind there are variations to the marketing plan you need, depending […]

How to Structure a Kick-Ass Marketing Team for Any Company

How to Structure a Kick-Ass Marketing Team for Any Company

 Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Here’s how: Talent.   All your inbound excitement won’t deliver results if you don’t have the right skills to adapt. After years of working with thousands of customers, we’ve got a pretty good picture of what a high performing inbound marketing team might look like across a variety of company sizes. First, […]

How to optimize paid search and Amazon campaigns for seasonality success

How to optimize paid search and Amazon campaigns for seasonality success

Genevieve Head-Gordon, senior director of account services at digital agency Metric Theory presenting at SMX West 2020. In this time of uncertainty caused by the COVID-19 outbreak, we’re in reactive mode. Whether your company is having trouble keeping up skyrocketing demand or experiencing a rapid decline in leads and activity, businesses are confronting an unplanned “seasonal” event. These days can seem very long, but when this eventually passes, those businesses that started planning for “normal” seasonality will be positioned to come out stronger. Last month at SMX West, Metric Theory’s Genevieve Head-Gordon discussed paid search strategies for preparing and optimizing for peak seasons that can help you be ready. Preparing […]

Make the most of your search budget with call analytics

Make the most of your search budget with call analytics

  Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through the conversion funnel to identify the most profitable sources. More efficient marketing budget resource allocation. More accurate attribution will result in marketing budget being more effectively allocated to the most profitable keywords, campaigns and channels. Better sales performance. Inbound calls can be recorded and analyzed to identify which agents and sales techniques close the […]

7 Best Platforms to Easily Sell Digital Products (Compared)

7 Best Platforms to Easily Sell Digital Products (Compared)

Do you want to sell digital products online? Perhaps you’re planning to create ebooks, online courses, software, or something else entirely. Regardless of which type of digital product you create, you will need an easy to use platform to sell your digital products and deliver them to your customers. In this article, we will share the best platforms to sell digital products online. As we go through them, we’ll explain their pros and cons to help you choose the best option for your needs. Why You Need a Platform to Sell Digital Products If you are selling a single product, then you can probably create a contact form and accept […]

Search Engine Land Awards Deadline Extension Due to COVID-19

Search Engine Land Awards Deadline Extension Due to COVID-19

First and foremost, to all of our friends and colleagues in the search community, we hope you and your team are doing well during this challenging and chaotic time. Now, more than ever, we believe it’s essential to band together and do what we can to help each other make it through to the other side of this unprecedented situation. In our humble effort to take something off your plate (because we’re sure it’s piled high as it is), we’re pushing the Early Bird deadline to submit your applications to the 2020 Search Engine Land Awards out by three weeks. The new, extended Early Bird deadline is now Friday, April […]

The Ultimate Guide to Social Media Analytics

The Ultimate Guide to Social Media Analytics

There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. This will allow your business to consistently produce engaging content that positively impacts your bottom line. How do you do this? Well, it requires social media analytics and reporting.   What is social […]

Video: Martha van Berkel talks about structured data

Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption and how much Google is relying on the markup these days. We even talked about how Google says that adding structured data to your pages do not give you a ranking boost yet, but it does give Google more clarity about your content. So does it help Google rank your content? Watch the video below: [embedded content] I started this vlog series recently, and if you want to sign up to be interviewed, you can fill […]