Google Rolls Out Real-Time Translation in Multiple Languages for Google Translate

Google Rolls Out Real-Time Translation in Multiple Languages for Google Translate

As we look ahead to a future of borderless commerce, and expanding global opportunity, translation tools could prove to be a key element. And this week, Google has taken a significant step towards eliminating the language gap, with a new real-time translation feature in Google Translate which can provide rolling text, in your native language, as another person speaks. As explained by Google: “Starting today, you can use the Google Translate Android app to transcribe foreign language speech as it’s happening. Transcribe will be rolling out in the next few days with support for any combination of the following eight languages: English, French, German, Hindi, Portuguese, Russian, Spanish and Thai.” The […]

Facebook Launches New, Million-Dollar Grant Programs to Support Fact-Checkers and Local Newsrooms

Facebook Launches New, Million-Dollar Grant Programs to Support Fact-Checkers and Local Newsrooms

As the COVID-19 outbreak rolls on, many opportunistic actors are now stepping in, spreading misinformation and false reports in order to sow fear, gain political traction, or sell their goods. This also comes at a time where the major social networks have been forced to reduce their content moderation teams in light of COVID-19 concerns. This week, Facebook, YouTube and Twitter have all noted that they will need to revert to more automated detection of platform rule violations because their moderation teams, which generally operate in large offices, are not able to work at full capacity via remote connection. It’s one of the many challenges of the evolving situation – […]

Facebook Will Provide Staff With $1000 Bonus and Eliminate Performance Reviews Amid COVID-19 Concerns

Facebook Will Provide Staff With $1000 Bonus and Eliminate Performance Reviews Amid COVID-19 Concerns

Facebook’s looking to do its part to assist its staff, and the local communities in which it operates, by providing all of its employees with a $1,000 bonus to help them cope with issues related to the COVID-19 outbreak, along with other immediate benefits. Facebook Engineering Manager Zack Argyle shared this list of Facebook’s latest employee initiatives on Twitter: Facebook isn’t perfect, but wow does it take care of its employees. 1) $1000 added to next paycheck 2) Free Portal device for VC calls 3) No performance rating this half 4) Biannual bonus will be paid as though all employees got Exceeds Expectations for their rating — Zack Argyle (@ZackArgyle) […]

Facebook Creates $100 Million Grant Program to Assist Small Businesses Dealing With COVID-19 Impact

Facebook Creates $100 Million Grant Program to Assist Small Businesses Dealing With COVID-19 Impact

The COVID-19 pandemic is challenging and troubling in many ways, and the reality is that it’s only going to get worse. With a vaccine still months away, and the virus still spreading into new regions, the likelihood is that we’ll be dealing with this for months, which will have a major impact on many sectors and businesses. To help ease this burden, at least for some organizations, Facebook has this week announced a new $100 million grants program to assist 30,000 SMBs, in 30 nations, supporting the communities in which Facebook and its teams operate. As explained by Facebook COO Sheryl Sandberg: “Small businesses are the heartbeat of our communities, […]

How to Query the Google Search Console API

How to Query the Google Search Console API

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%. Google Search Console limitations While GSC has a number of sections, we’ll be focusing on the “Performance” report. From the GSC dashboard, there are two ways you can access this report: Once inside the “Performance” report, data for queries and pages can be […]

The Ultimate Guide to Email Marketing

The Ultimate Guide to Email Marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. It’s not a personal note from an old colleague either. It’s something in between. Your customers don’t give […]

Sellers start feeling the strains on Amazon’s fulfillment systems

Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers to manage the spike in orders. On Tuesday, the company notified FBA and 1P vendor sellers it is suspending shipments of non-essential products to its warehouses through mid-April to help prioritize inventory of key products such as household staples and medical supplies. “Levels like Black Friday or Prime Day” “We are seeing increased online shopping, […]

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]

One of the persistent complaints of Google critics is that the company favors its “own properties” in search results. This has been the subject of antitrust investigations in the U.S. and Europe. However, a recent study conducted by developer Daniel Aleksandersen finds that the three search engines owned and operated by Verizon Media (Yahoo, AOL, OneSearch) systematically favor Verizon-owned media properties in results. Search bias evidence. Aleksandersen’s study is small but it produced evidence of “search bias” in the ranking of organic results. All of Verizon’s engines are powered by Bing. He tested the same queries across Verizon search sites and third-party sites (FindX, and Lilo) also powered by Bing results, […]

Schema.org adds COVID-19-related structured data types in version 7.0

Schema.org adds COVID-19-related structured data types in version 7.0

Schema.org published version 7.0 of its specifications on Monday. The release contains new structured data types that were fast-tracked in light of the COVID-19 pandemic. Announcements and events. “We are also making improvements to other areas of Schema.org to help with the worldwide migration to working online and working from home,” wrote the blog post authors, Microsoft’s Tom Marsh and Google’s Dan Brickly and R.V. Guha, “for example by helping event organizers indicate when an event has moved from having a physical location to being conducted online, and whether the event’s ‘eventAttendanceMode’ is online, offline or mixed.” The new “SpecialAnnouncement” structured data type allows for date-stamped textual updates and markup […]

Questions to ask before you buy an enterprise SEO platform?

Questions to ask before you buy an enterprise SEO platform?

Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them execute effective search engine optimization. But deciding whether your company needs an enterprise-level SEO platform calls for the same evaluative steps involved in any martech adoption, including a comprehensive self- assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Here are a few questions companies should ask themselves before exploring a purchase. Do we have the right human resources in place? Employing people to implement and use SEO platforms […]