5 Ways to Analyze Your Instagram Marketing

5 Ways to Analyze Your Instagram Marketing

Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what’s working. In this article, you’ll discover five ways to analyze the performance of your Instagram business profile. Why Instagram Business Profile Insights Matter Instagram is a powerful tool […] The post 5 Ways to Analyze Your Instagram Marketing appeared first on Social Media Marketing | Social Media Examiner.

Beginners Guide: How to Install a WordPress Theme

Beginners Guide: How to Install a WordPress Theme

Are you looking to install a WordPress theme? There are thousands of WordPress themes available (both free and paid). As a beginner, you may want to try out a few of them on your site until you find the right one. In this beginner’s guide, we’ll share detailed step by step instructions on how to install a WordPress theme. We’ll cover three different ways to install a WordPress theme, so you can choose the method that works best for you. Before You Install a WordPress Theme Installing a WordPress theme is easy but keep in mind that if you activate a new theme, then it will change how your website […]

The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online Campaigns

The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online Campaigns

Up to $100 billion. That’s how much ad fraud stands to cost the industry in 2023: And though it’s prevalent enough that nearly 70% executives call it the biggest hindrance to budget growth, how brands are being stolen from remains a mystery to many. And if you don’t know how you’re being deceived, you stand powerless to prevent it. Today, we cover some of the most common types of ad fraud and how to avoid them. 8 Common types of ad fraud and how to avoid them As creative as advertisers can be in campaign design and execution, so can fraudsters in their schemes to defraud brands. From domain spoofing […]

A Marketer’s Crash Course to Hyperlocal Marketing

A Marketer’s Crash Course to Hyperlocal Marketing

A couple of weeks ago, I was planning a trip to New York. I’d never been, so I was excited to start planning and figure out my itinerary. Once my hotel room was booked, I started looking for things to do during my time. I wanted to stay close to my hotel so I could find my way back after a long day of exploring. This goal of mine meant that most of my Google searches would have “near greenwich village, NY” in the queries. When I was planning out places to get food, for example, my query was “vegan restaurant near greenwich village”. The results Google picked for me […]