HubSpot’s Guide to Building a Killer Marketing Team

HubSpot’s Guide to Building a Killer Marketing Team

We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that. Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ. Particularly if you’re at a small business or startup, it’s important to think about building your team with these six roles first. Let’s go through how to build a marketing team, what these roles are and where to find the right people to fill them. How to […]

The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising

The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising

It’s hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that has the power to drive leads, boost revenue, increase brand awareness, and more. In this guide, we’ll talk about why it’s so effective, how to create a strategy for your business, and provide inspiration to help get you […]

More PPC advertisers pause campaigns amid coronavirus upheaval

More PPC advertisers pause campaigns amid coronavirus upheaval

“It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything from travel (even travel agents who are often booking trips 6 months to one year in advance) to car dealerships, event venues, restaurants, etc.,” said Geddes. “If you have to leave the house to engage in the service, it just seems like it’s not converting right now.” Travel “tip of the spear” As U.S. communities suddenly began to take drastic measures to slow the spread of coronavirus, many marketers saw search and conversion behavoirs shift […]

How to Make a Logo for Your Website (Simple Guide for Beginners)

How to Make a Logo for Your Website (Simple Guide for Beginners)

Do you want to make a logo for your website? Perhaps you can’t afford a professional designer, but you’re worried that your graphic design skills aren’t up to the task. Your logo is a crucial component of your brand’s identity. You want it to not only look high quality but also to convey your brand’s identity and values. In this beginner’s guide, we will show you how to make a logo for your website. We’ll go through several different solutions, so you can pick the one that suits you best. Why You Need to Create a Logo for Your Website Many people around the world can recognize big name brands […]

Bing’s COVID-19 tracker filters data, news and video by region

Bing’s COVID-19 tracker filters data, news and video by region

Bing has launched a COVID-19 tracker that displays the number of confirmed cases worldwide. The data is broken down into active, recovered and fatal cases, and can be filtered by geographic region, The Next Web first reported on Monday. Selecting a region will also show users recent news and video pertinent to the situation in that region. Why we care Bing and other search engines have transformed their results pages into non-commercialized resource hubs for people looking for “coronavirus” information. The Bing results page for “coronavirus” contains an embedded version of its COVID-19 tracker. Google has also added an SOS Alert, “Safety tips,” and “Affected area” rich result boxes to […]

Video: Tony Wright on SEO attribution and reputation management

Video: Tony Wright on SEO attribution and reputation management

Tony Wright from WrightIMC.com has been doing SEO before there was a search engine named Google. In fact, his first job title was not “SEO” but rather “Cyber PR.” In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important to understand where your traffic is sourced from so you can leverage that data to get more advertising budget for your SEO team. With online reputation management, he said it is often easier just to reach out to those who are upset with you than try to outrank them. Here is the full video: [embedded content] […]

Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak

Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak

Yesterday, Google CEO Sundar Pichai posted about all the things that Google is doing in response to the coronavirus outbreak. Among, them Google Search and Maps will show if a place or business is temporarily closed. This follows Google’s admonition a week ago to local businesses to update hours and other relevant information in Google My Business. Deploying Duplex to update store hours. “In the coming days, we’ll make it possible for businesses to easily mark themselves as ‘temporarily closed’ using Google My Business,” Pichai wrote. He also said that the company is using its AI assistant Duplex to contact businesses “to confirm their updated business hours, so we can reflect […]