6 Costly Facebook Ad Mistakes and How to Fix Them

6 Costly Facebook Ad Mistakes and How to Fix Them

Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the […] The post 6 Costly Facebook Ad Mistakes and How to Fix Them appeared first on Social Media Marketing | Social Media Examiner.

10 Ways to Increase Your Content Marketing Conversion Rate [Infographic]

10 Ways to Increase Your Content Marketing Conversion Rate [Infographic]

Published March 16, 2020 Are you looking for ways to improve your content marketing strategy? Would you like to turn more website visitors into qualified sales leads? Ion Interactive share 10 landing page ideas you should try in this infographic. They break things down by the following content types: Blog posts White papers Infographics Webinars Slide decks Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Winc Shows How They Segment Paid Ads with Unique Post-Click Experiences (4 Examples)

Winc Shows How They Segment Paid Ads with Unique Post-Click Experiences (4 Examples)

Winc is a wine club that doesn’t just deliver wine to your doorstep. It also helps you “discover the wine of your dreams.” But the company is not alone in its mission. A quick search for “wine club” reveals many competitors. To set itself apart, Winc uses digital ads with post-click experiences for different customer segments. Today, we explore how. How Winc uses post-click experiences Below you’ll find ads from different networks that Winc uses to draw visitors to post-click landing pages. See what they did well and how you might bring new perspectives to your campaigns. Facebook news feed ad for wine drinkers Above is an ad Facebook users […]

COVID-19 and corporate social responsibility in search engine marketing

COVID-19 and corporate social responsibility in search engine marketing

On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from the CDC (as of this writing on March 11), which states, “This is an emerging, rapidly evolving situation,” many US businesses and digital marketers have already seen the impact of the COVID-19 on paid search planning and execution. First and foremost on marketers’ minds, and in the minds of our clients, is the health and safety of our employees, our respective clients, and the international community at large. If you are sick, self-isolate, or work […]

Google now showing ‘specialists’ tab in health condition knowledge cards on mobile

Google now showing ‘specialists’ tab in health condition knowledge cards on mobile

At one point or another, chances are you’ve turned to “Dr. Google” to shed some light around a health concern. Whether you’re trying to self-diagnose a medical condition or are just curious about a particular disease you heard on a show, we rely on Google to provide us with answers to our many health-related questions. In fact, 1 in 20 Google searches are health-related, and Google knows it has a responsibility to serve the most accurate medical information for these 170 million-plus daily searches. I’ve always been passionate about healthcare, probably due to the fact that I’ve lived among nurses my entire life (my mother, sister and wife are all […]

5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]

5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]

Recently, I took a leap of faith, and bought leggings online. I was nervous because of the obvious: I couldn’t see the leggings in person or try them on in-store, and I wasn’t sure how the sizing worked. I didn’t want to pay for shipping and item tax without even knowing if I was going to love my purchase. During the checkout process, I kept thinking about how much I wanted to try the leggings on before I bought them, just to make sure I was making a good choice. The fear of not knowing made me hesitant to spend money online. Even though ecommerce is a booming industry, projected […]

A Beginner’s Guide to Ranking in Google Maps

A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on […]

Consumers Call for Action on Fake Reviews [Infographic]

Consumers Call for Action on Fake Reviews [Infographic]

With everyone now able to share their opinion on anything, at any time, reviews have become critical to maximizing brand engagement and results. But that’s also lead to a rise in fake reviews, and brands paying for positive mentions in order to boost their perception online. Fake reviews, however, can also have significant negative impacts, including reduced brand loyalty, damaged reputation and financial penalties in extreme cases. In fact, increased penalties is what consumers are seeking in cases where fake reviews are used, according to this new report from BazaarVoice, which incorporates responses from over 10k shoppers in the U.S., U.K., France, Germany, and Australia in relation to their review […]

YouTube Switches ‘Trending’ Tab to ‘Explore’ Which Will Highlight More Content Categories

YouTube Switches ‘Trending’ Tab to ‘Explore’ Which Will Highlight More Content Categories

YouTube is replacing the ‘Trending’ tab in its app with a new ‘Explore’ listing, which will showcase more video categories, along with popular videos, in order to prompt broader discovery. As explained by YouTube: “We’ve been testing a new tab in the YouTube mobile app called Explore – with Explore, you not only have access to Trending videos, but also to destination pages for some popular content categories like Gaming, Music, Fashion & Beauty, Learning and more – all from one place.” YouTube has been testing out a range of variations of the Explore tab since 2018 in order to get more people tapping through to different topic segments and discover additional content. […]