Instagram Bans Searches for COVID-19 AR Effects, Adds New Information Prompts in Home Feeds

Instagram Bans Searches for COVID-19 AR Effects, Adds New Information Prompts in Home Feeds

After adding new information prompts and links to official resources in related search queries last week, Instagram is now expanding on its COVID-19 response tools, with additional information panels in the main feed and a ban on searches for coronavirus related AR masks. As per Instagram: “To help people get relevant and up-to-date resources, we will start showing more information from WHO and local health ministries at the top of Instagram’s Feed in some countries.” This is a more extreme informational measure from Instagram. For incidents in the past, Instagram has only added relevant links and prompts within related search queries, but now, reflecting the seriousness of the coronavirus outbreak, […]

The UK Government is Partnering With Social Media Influencers to Combat COVID-19 Misinformation

The UK Government is Partnering With Social Media Influencers to Combat COVID-19 Misinformation

In another example of the shifting media landscape, the UK Government has this week announced a new initiative which will see it work with YouTubers and other social media influencers to help spread accurate information about the COVID-19 outbreak, and counter harmful misinformation being shared online. As reported by Business Insider: “The UK’s Department for International Development (DFID) will hand £500,000 ($US630,000) in funding to the H2H Network, which previously fought misinformation during the Ebola outbreak. Some of that funding will go to influencers charged with handing out accurate information and pointing younger viewers in Southeast Asia and Africa to official public health advice.” Some of the social media influencers being […]

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

Despite various content moderation and data privacy concerns, TikTok continues to gain momentum, with the latest data from app analytics firm SensorTower showing that February 2020 was TikTok’s best performing month, in terms of total app downloads, to date. As per SensorTower: “TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the app’s best month ever for both installs and revenue according to Sensor Tower Store Intelligence estimates.” SensorTower further notes that TikTok was the most downloaded non-game app worldwide last month, outperforming both WhatsApp and Facebook. TikTok installs are up 96% year-over-year, with the COVID-19 outbreak seemingly fueling increased adoption as people look […]

Facebook Expands Access to Local Alerts in Order to Help Communicate COVID-19 Updates

Facebook Expands Access to Local Alerts in Order to Help Communicate COVID-19 Updates

After already announcing a ban on ads which seek to capitalize on coronavirus fears, News Feed prompts to highlight relevant, accurate information on the outbreak, and a new business resource hub for those impacted by the pandemic, Facebook has also now announced that it will give more local authorities access to its Local Alerts tool, in order to help them distribute relevant updates and info among their communities. As explained by Facebook: “As COVID-19 has spread in the US, local governments have used Facebook to share critical information with their communities about this fast-evolving situation. Because of the increasing need to get timely and accurate information to local communities, we’re […]

Google building coronavirus testing website

Google building coronavirus testing website

The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you to drive through COVID-19 testing clinics. Being worked on now. President Donald Trump said that there are over 1,000 Google engineers working on this site right now. The goal seems to be to get this website up and running by Sunday night. How the site will work. The White House showed this simple flow chart […]

Early look: Google ads customer value reporting and conversion rules

Early look: Google ads customer value reporting and conversion rules

At SMX West last month, Google a look at customer value reporting and value rules. The company first teased these features in the Google Ads UI at Google Marketing Live last year. They’re both still in beta but here’s what we know about how they’re designed to work. Customer value reporting. When it’s live in your accounts, you’ll find conversion value reporting located in the Tools dropdown under the Measurement section in the Google Ads UI. Customer value reporting shows the “Distribution of your customer base over the previous 12 months” broken out by demographics (gender, age, parental status), locations and devices. Customer value reporting in Google Ads is available […]

What’s a DAM and why should you care?

What’s a DAM and why should you care?

Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats. The further benefit of a DAM is that these assets are appended with metadata that can provide information on anything the marketer might want to know before using the asset, such as whether the company owns the perpetual rights to use a photograph […]

SMX Overtime: Managing your e-commerce category and product detail pages

SMX Overtime: Managing your e-commerce category and product detail pages

Last month I spoke at SMX West about managing product detail pages on e-commerce sites like Amazon, Walmart and others during the “SEO For E-commerce Category, Product Detail Pages” session. My co-presenter, Jill Kocher Brown, and I fielded a number of questions during the session. Here’s a few more I wanted to follow up on. What is your opinion of D2C companies sending all of their product descriptions, etc. out via feeds to their wholesale partners to use? For example. Samsung sending all of their product descriptions via feed to Best Buy? I think this is perfectly fine. Standardizing and optimizing product content across retailers (with the same content) will […]

Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

What should businesses looking to hire an SEO expect to see during the proposal process? How much work should SEOs be expected to produce upfront to win the contract? Google’s recent video on hiring an SEO specialist has reignited the discussion around these questions. In the video, Google recommended that employers ask candidates to conduct a “technical search audit,” presumably to demonstrate their expertise. “If you trust your SEO candidate, give them restricted view, not full or write access, to your Google Search Console data or Analytics data,” Google’s video advises. “Before they actually modify anything on your website, have them conduct a technical and search audit to give you […]

25 Popular Sites Using WordPress as a CMS in 2020

25 Popular Sites Using WordPress as a CMS in 2020

Wondering how you can use WordPress as a CMS? One of the most common misconceptions about WordPress is that it is just a blogging software. Some of you often ask us for examples of WordPress being used as a CMS Platform (Content Management System) and not just as a blog platform. There are thousands of websites using WordPress as a content management system. WordPress is highly flexible and easy to customize even for beginners. In this article, we will show you some of the most popular websites that are using WordPress as a CMS. Why WordPress is The Most Popuplar CMS? WordPress is the most popular website builder and content […]