How to Use SEO Data to Make Better Marketing Decisions

How to Use SEO Data to Make Better Marketing Decisions

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Or creating networking opportunities? Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas. To get an idea of the different ways to use SEO, we’re going to explain the types of SEO data, and […]

Data suggests there’s still no corporate or brand bias in Google results

Data suggests there’s still no corporate or brand bias in Google results

Haven’t written for Search Engine Land in a while as I’ve been head down in-house, but in late December John Mueller asked on Twitter what the SEO community thinks of this Twitter comment that claims that the first two pages of Google’s search results are devoid of blogs and overoptimized and I wanted to take a few minutes to look at the data. You may have an opinion that yes, Google is clearly biased toward big brands, or no, Google is just trying to give the users what they’re looking for and no one’s looking for someone’s dumb blog. But we don’t need opinions here because this is a claim […]

Facebook Takes Down Another Russian-Backed Cluster of Accounts Attempting to Shift US Political Sentiment

Facebook Takes Down Another Russian-Backed Cluster of Accounts Attempting to Shift US Political Sentiment

Facebook has announced the detection and removal of another cluster of accounts, backed by Russian-based operators, which had been attempting to run political and issues ads in the United States. As explained by Facebook: “Today, we removed 49 Facebook accounts, 69 Pages and 85 Instagram accounts for engaging in foreign interference – which is coordinated inauthentic behavior on behalf of a foreign actor – on Facebook, Instagram and other internet platforms. This network was in the early stages of building an audience, and was operated by local nationals – some wittingly and some unwittingly – in Ghana and Nigeria on behalf of individuals in Russia. It targeted primarily the United States.” Facebook says that it was […]

How to Shift From Physical to Virtual Events and Maximize Event Outcomes

How to Shift From Physical to Virtual Events and Maximize Event Outcomes

Are you scrambling to cancel travel arrangements for industry conferences? If so, then you’re not alone. Recently, many trade shows converted their onsite plans into virtual events. Facebook canceled its F8 software developer conference. Google switched to a virtual event for Google Cloud Next 2020. Plus, the city of Austin, Texas axed SXSW. The coronavirus has people scrapping travel itineraries and signing up for online sessions. Instead of a crowded expo floor, they’ll be watching live product demos from their homes or offices. But, where does this leave event marketers? After all, you had a strategy to entice event-goers to invest in your product. Don’t dump your plans – rather, showcase […]

8 Steps to Create Irresistible Email Campaigns That Your Subscribers Will Love [Infographic]

8 Steps to Create Irresistible Email Campaigns That Your Subscribers Will Love [Infographic]

Published March 13, 2020 Are you looking for ways to improve your email marketing strategy? Want to create more compelling email marketing campaigns? The team from Vertical Response share their tips for success in this infographic. Here’s a quick summary: Determine your goal Use a recognizable “from” name Pick a superb subject line Personalize when possible Call up your call to action Test, test and test again Send your campaign Track the results Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

The Best Times to Post on Social Media in 2020 [Report]

The Best Times to Post on Social Media in 2020 [Report]

Sprout Social has this week published the latest version of its best times to post report, which highlights the optimal times of day to post to the major social platforms in order to maximize engagement. The report is based on data gleaned from Sprout’s 20,000+ customer base, providing a significant dataset to pull from and pinpoint the key posting times. That said, of course, your optimal posting times will vary dependent on your unique audience, so the pointers and charts below are not definitive. But they do serve as a good starting point for those looking to map out a more effective strategy, or a worthy change in approach if […]

Google Launches New Lens AR Integration With The New York Times

Google Launches New Lens AR Integration With The New York Times

The applications for AR tools continue to expand. This week, Google has launched a new initiative, in partnership with The New York Times, which will enable users to scan in elements of the physical NYT publication in order to get further context and information via the AR capacity of Google Lens. [embedded content] As explained by Google: “Throughout the first half of this year, we’re working with The New York Times so that readers of the print edition of The New York Times Magazine can use Google Lens to unlock more information by simply pointing their smartphone camera at the pages. On Sunday, when The Times Magazine’s annual Music Issue […]

Snapchat Launches ‘Lens Web Builder’ to Simplify the Creation of AR Lens Campaigns

Snapchat Launches ‘Lens Web Builder’ to Simplify the Creation of AR Lens Campaigns

With Snapchat’s AR Lens ads driving significant engagement and interaction in the app, the platform is now looking to open up the option to more brands, with a simplified AR Lens campaign option that enables businesses to build custom Lenses based on pre-made templates and/or Snap’s library of 3D objects. Called ‘Lens Web Builder’, the new process enables you to create your own lens campaign within “a few minutes”. As per Snapchat: “You can choose from a library of hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens. You can also upload your own 2D assets (such as logos and images) to further customize the […]

Facebook Plays a Significant Role in Fueling Political Division – So How Can That Be Fixed?

Facebook Plays a Significant Role in Fueling Political Division – So How Can That Be Fixed?

It’s impossible to deny Facebook’s influence in rising political division, and societal division more broadly. But how much, exactly, does Facebook contribute to political discussion, and what are the subsequent impacts of that on voting behavior? At a recent conference in Munich, Facebook CEO Mark Zuckerberg played down Facebook’s responsibility in this respect, saying that: “People are less likely to click on things and engage with them if they don’t agree with them. So, I don’t know how to solve that problem. That’s not a technology problem as much as it is a human affirmation problem.” Zuckerberg also noted that Facebook users are exposed to a more diverse set of perspectives […]