Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly. And if you don’t have an expert at your disposal, great content can seem out of reach. It doesn’t have to be. In today’s Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, great to be back here with you on Whiteboard Friday. Today we’re going to be talking about content […]

12 Great Examples That Prove the Power of Repurposing Content

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. So to inspire your repurposing efforts, I put together some benefits and examples below. Check ’em out. Why You Should Repurpose Content One of my favorite tidbits of advice about content marketing comes from Social Triggers […]

Advanced Google Ads script removes locations from keywords

Advanced Google Ads script removes locations from keywords

One of the most tedious tasks when working with location-based keywords is removing the individual locations from the keywords at-scale. These are the location-based keyword terms such as “car dealership London.” Like with any tedious, repetitive task the developers at my agency created a Google Ads script to automate removing the locations from keywords within Google Sheets. How the script works The script pulls all of the keywords within your account and then searches each one against our database of all UK locations. You can also configure it to only pull keywords from certain campaigns in the settings which I will explain in the setup section below. It then pulls […]

Google pushes out deadline parallel tracking for Video due to ‘global events’

Google pushes out deadline parallel tracking for Video due to ‘global events’

You’ve got some more time to transition to parallel tracking for Video campaigns. The deadline has been moved to June 15. Coronavirus-related delay. “Given recent global events, we wanted to give everyone extra time to make this transition,” Nicky Rettke, product management director for Google Video Ads wrote in the announcement Thursday. How to opt-in. If you’re ready to switch parallel tracking, you can still opt-in now. In your Google Ads account, click “Settings” from the “All campaigns” view. Then go to “Account Settings” > “Tracking.” Switch on “Parallel tracking.” Why we care. For advertisers using third-party click tracking solutions, parallel tracking helps landing pages load faster by processing the […]

How to Add Custom Fonts in WordPress

How to Add Custom Fonts in WordPress

Do you want to add custom fonts in WordPress? Custom fonts allow you to use beautiful combination of different fonts on your website to improve typography and user experience. Apart from looking good, custom fonts can also help you improve readability, create a brand image, and increase time users spend on your website. In this article, we will show you how to add custom fonts in WordPress using Google Fonts, TypeKit, and CSS3 @Font-Face method. Note: Loading too many fonts can slow down your website. We recommend choosing two fonts and use them across your website. We’ll also show you how to properly load them without slowing down your website. […]

How to Stand Out on Amazon, According to a Former Amazon Executive

How to Stand Out on Amazon, According to a Former Amazon Executive

Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. By comparison, Walmart was in second place with a mere 76 million users. However, if you work for a smaller ecommerce business, you’ve likely struggled against the Goliath that is Amazon. If your products or services don’t rank at the top on Amazon, it’s easy to get lost in the mix — but avoiding Amazon altogether isn’t a good strategy either, since the majority of consumers turn to Amazon first when shopping online. To help you boost sales […]

40 Remote Work Stats to Know in 2020

40 Remote Work Stats to Know in 2020

In 2020, workplaces are embracing remote work options more than ever before. This is definitely apparent at HubSpot, where we have a quickly growing fleet of more than 300 full-time remote employees as well as partial remote options for those who work in our offices. As someone who’d never really understood the perks of remote work, my time at HubSpot has allowed me to embrace this work style. While I primarily work in office, I usually spend one or two days a week working from home. During this time, I’m able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. […]

Instagram Explore Ads: How They Work, Ad Specs & How to Convert More Ad Clicks

Instagram Explore Ads: How They Work, Ad Specs & How to Convert More Ad Clicks

Instagram has added a number of ad formats and options since it’s launch, making the social network an increasingly valuable space for advertisers: Most recently, Instagram Explore ads were added to the mix, making the platform even more of a necessity for advertisers to get in front of their target audience. What are Instagram Explore ads and why do you need them? These ads are found under Instagram’s Explore tab, where more than 50% of users go to discover photos and videos related to their specific interests from accounts they may not already follow: Since users scrolling the Explore section are already in a discovery mindset — and most receptive […]

Instagram’s Testing a New Option to Re-Share Live Videos to IGTV

Instagram’s Testing a New Option to Re-Share Live Videos to IGTV

This could be a helpful way to boost your Instagram presence, and maximize your content. As reported by reverse engineering expert Jane Manchun Wong, Instagram is now testing an option which would enable you to share your Instagram live streams direct to IGTV as soon as the broadcast has ended. That could be an easy way to build your IGTV content library. IGTV, of course, hasn’t taken off the way Instagram would have initially hoped, but more recent announcements like monetization options for the platform could give it a significant boost. IGTV could still become a significant consideration – and if you can tap into that growth in a simple way, […]

YouTube Will Ease its ‘Sensitive Events’ Policy to Allow Monetization of Some Coronavirus-Related Videos

YouTube Will Ease its ‘Sensitive Events’ Policy to Allow Monetization of Some Coronavirus-Related Videos

YouTube has provided an update on its latest measures to combat coronavirus misinformation and keep its users informed amid the growing crisis. Its main initiative on this front is added information panels which direct users to authoritative information, while its also providing ad credits to relevant bodies. As explained by YouTube: “We’re using our homepage to direct users to the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), and other local authoritative organizations around the world to ensure users can easily find updates. We’re also donating advertising inventory to governments and NGOs in impacted regions, who are using it to spotlight timely, helpful information.” YouTube is […]