Facebook Launches New Community Accelerator Program to Help Leaders Utilize Facebook’s Tools

Facebook Launches New Community Accelerator Program to Help Leaders Utilize Facebook’s Tools

Facebook is seeing positive engagement in groups, and as such, it’s been working over the last couple of years to maximize group engagement, and provide admins and community leaders with more tools to help improve their performance. And this week, Facebook’s launched another initiative to further boost on-platform group activity, with a new “Community Accelerator” program which will provide support and training for community leaders to help them maximize their use of Facebook’s tools to facilitate growth. As per Facebook: “Today, we’re announcing the Community Accelerator, a six-month program for community leaders providing training, mentorship and funding to help them grow their communities. Selected community leaders will spend three months learning […]

New Report Looks at Social Platform Performance Benchmarks by Industry

New Report Looks at Social Platform Performance Benchmarks by Industry

When analyzing your social media performance metrics, you need a level of context to make sense of the numbers and ascertain where you can improve and what’s already working. Comparing the data against your own past stats is the best way to do this, and ensure that you’re aligning with your broader business goals, but it can also be helpful to benchmark your performance against others in your industry, providing further insight into where you’re at, and what you should expect. That’s where this report comes in. This week, RivalIQ has released the latest version of its annual Social Media Industry Benchmark Report, for which they’ve gathered data on the […]

Facebook Begins User Testing of New ‘Horizon’ VR Social Platform

Facebook Begins User Testing of New ‘Horizon’ VR Social Platform

Facebook sees VR as the future of social media interaction, a future that Facebook wants to own in order to maintain is position on top of the social heap. And its working to do just that – after recently acquiring several top VR game developers an integrating them into its growing Oculus VR division, The Social Network has this week started sending out invites to beta testers for its new social VR app ‘Horizons’ where users will interact in the virtual world. [embedded content] As you can see in the video, Facebook Horizon, is a cartoonish VR world where users will be able to establish a presence, and connect with others virtually. […]

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. Google has been running PAAs since April 2015 and they are a pretty big deal. MozCast is currently tracking PAAs (Related Questions) across 90% of all searches, which is more than any other SERP feature. The quality issue I’m running into is that I still find several obscure PAA questions and results or content from other countries. When I […]

Yelp to Congress: Don’t investigate Google without looking at search

Yelp to Congress: Don’t investigate Google without looking at search

Testifying on Tuesday before the U.S. Senate Judiciary Subcommittee on Antitrust, Yelp’s SVP of Public Policy Luther Lowe made the case to open (or re-open) an investigation into Google’s treatment of third-party content in search results. The hearing was formally called “Self-Preferencing by Dominant Internet Platforms.” Here, the subject of “self-preferencing” was the local SERP. Arguing to widen the investigation. Yelp is seeking to broaden the scope of the Justice Department and Congressional inquiries into Google. Lowe testified, “There have been concerning reports that the state attorneys general and the DOJ are pursuing incredibly narrow theories of harm in their respective Google investigations, only looking at advertising technology. I believe […]

Coronavirus disrupts search, digital ad budgets

Analysts expect Google and Facebook will experience ad revenue declines in travel and other industries most affected by global efforts to slow the spread of coronavirus. On the ground, marketers and media buyers have been re-evaluating their near-term advertising strategies. Loop Capital Markets analyst Rob Sanderson expects Google will see a 15% year-over-year decline in travel ad revenue in the first quarter and a 20% drop in the second quarter due to the coronavirus outbreak. Last week, Needham analysts Laura Martin and Dan Medina said there is evidence of lower spending in travel, retail, consumer packaged goods and entertainment, which together, they estimate, represent 30% to 45% of Facebook’s total […]

Building top-funnel content to influence bottom-funnel pages (with real example)

Building top-funnel content to influence bottom-funnel pages (with real example)

Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince someone to purchase from you was to have them land on your website? Or if money grew on trees? We all know these scenarios are ridiculous…but I still see site owners and marketers focusing solely on converting pages. Every page has a unique purpose and not all pages should be converting pages. Some examples of other goals your pages might serve include: Presenting key employees and leaders Defining your brand, culture and beliefs Explaining your company’s unique systems and processes Attracting large, top-funnel audiences through organic […]

How Marketers Can Utilize Instagram’s Branded Content Ads to Boost Their Influencer Marketing Results

How Marketers Can Utilize Instagram’s Branded Content Ads to Boost Their Influencer Marketing Results

Brands are dedicating more of their marketing dollars to influencers every year – in fact, in a recent survey, 57% of businesses said that they were planning to increase their influencer relations budgets in 2020. And the upward trend is more than bandwagon jumping – influencer campaigns are generating results. Some 80% of the marketers we surveyed said that influencer-generated assets performed the same or better than their own branded content, while 61% of 18- to 34-year-olds have, at some point, been swayed in their decision-making by digital influencers. But brands still want more. They want to know that they’re reaching the right people, they want to test which pieces of content are […]

Google showing ‘key moments’ feature on multiple videos in search results

Google showing ‘key moments’ feature on multiple videos in search results

Google’s “key moments” feature, also known as “in this video,” is now showing on more than one video in mobile search results. Users can also now hide and expand the feature. Previously the feature, which lets users skip to “key moments” in a video, appeared only on the first video listing. Australian SEO consultant Brodie Clark spotted the change Tuesday. Wowsers, Key Moments (AKA “in this video”) on steroids in this test. Previously, this feature would only show in position #1 in a video carousel on mobile. Now being triggered in all sorts of areas, but now with the ability to hide/expand results. cc YT SEO guru @aleyda pic.twitter.com/LVOsAEafSW — […]

5 Remote Work Myths to Leave Behind in 2020

5 Remote Work Myths to Leave Behind in 2020

When you Google image search remote work, you’ll find photos that tell fascinating stories about the work style. For example, you might find a relaxing image of a woman working with her laptop on the beach — without a care that sand or water could destroy her hard drive. Or, you might discover a scene where a man logs into a team video chat after a treacherous climb to the top of a mountain. As you get deeper into the results, the visual narrative gets more mystifying. You might even find a scene from sci-fi drama where a remote employee ventures to the moon just to avoid his colleagues. But, […]