Twitter Provides Key Tips for More Effective Tweet Copy

Twitter Provides Key Tips for More Effective Tweet Copy

Last month, Twitter shared the first of its ‘Good Copy, Bad Copy’ Twitter tips, in which Twitter creative lead Joe Wadlington outlined some simple, actionable tweet tips that can significantly improve tweet presentation and performance. This week, Wadlington is back to share some more tweet copy tips – and as with last time, while the notes here are very simple, they are indeed worth considering. As outlined by Wadlington, given the fast-moving nature of Twitter, you want to try and keep your messaging as simple as possible, in order to grab attention and maximize response. In the example tweet, the initial text is: “So very excited to reveal our 2020 calendar! ????. […]

TikTok Tests New Options to Add External URLs to Clips, Comment Downvoting

TikTok Tests New Options to Add External URLs to Clips, Comment Downvoting

Last October, TikTok began testing a new option which enabled selected users to add Wikipedia links to their clips in order to provide more context on certain elements. Now TikTok appears to be expanding that option – user Sam Schmir has provided these screenshots of a new set of options in the ‘Add Link’ prompt which would enable creators to attach a link to Wikipedia, Yelp or TripAdvisor in their video post. It’s an interesting option, providing another way to add more context to a TikTok clip. From a digital marketing standpoint, it’s obviously not as beneficial as adding a link back to your own website, but it could be good for UGC, […]

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search dropdown: Driving to Reddit landing pages. When a user clicks on the ad, they are taken to a landing page that features Reddit conversations, posts, and communities based on keywords the advertiser selects. Here’s what that landing page looks like on both mobile and desktop: Direct buys only. For now, Reddit said the Trending Takeover ad unit is only available on a reservation basis. […]

Case Study: How UGC increased organic blog traffic 228%

Case Study: How UGC increased organic blog traffic 228%

In the Quality Evaluator Guidelines, Google shares that high-quality informational content is original, accurate, comprehensive and should reflect expert consensus as appropriate. The problem is: not all brands have the time, budget or strategy to create this quality of content. Or so they think. Using UGC, we helped our nonprofit client publish more than two dozen informational articles and increase their blog’s organic traffic by 200+% in 12 months. Read on to see our full process, the results and a few more options for implementing UGC for SEO on your own site. Challenges: Lack of strategy + resources Our client faced two oh-so-common content marketing challenges: a lack of SEO […]

Google Search is showing YouTube Music links on album queries

Google Search is showing YouTube Music links on album queries

Google Search is now surfacing links to listen to albums on YouTube Music, Reddit user Bing_Me posted on Friday. In mobile search results, the link appears in the “Listen” carousel of streaming music services, and on desktop search results, it appears within a list of streaming services in the album’s knowledge panel. Why we care Google Search has included links to Google Play in music results since 2014. This marks the first time it’s begun featuring YouTube Music as well. The YouTube Music service is supposed to take over Google Play Music, but the transition has been slow. This marks a step in that direction, however. Note, that YouTube Music […]

Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

It’s hard to believe Gen Z is already old enough to start working. It seems like just yesterday that business experts were writing about how my own generation — millennials — was about to completely upend the workforce. As I’ve watched journalists, researchers, and general social media users write about millennials and now Gen Z, I’ve found that they often say similar things. For example, although researchers have identified that each generation was more tech-savvy and career motivated than the last, we still hear myths saying that both age groups are “entitled and less motivated to earn money.‘ At this point, millennials have generally disproved the worst stereotypes related to […]

How to Code a Website (Complete Beginner’s Guide)

How to Code a Website (Complete Beginner’s Guide)

Do you want to learn how to code a website? Behind the scenes, most website code contains HTML, CSS, and JavaScript. As a beginner, learning these programming languages (even at a beginner level) requires hours of studying and practice. The good news for business owners is that there are excellent tools that let you create any type of website (without writing code). In this comprehensive guide, we’ll cover how to code a website by using drag and drop tools that create all the code for you. For those who want to code a website from scratch, we will share how to learn the code fundamentals, so you can do just […]

How to Make Your First Instagram Stories Ad: A Full Walkthrough

How to Make Your First Instagram Stories Ad: A Full Walkthrough

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

13 stories of women who are shaping the SEO field

13 stories of women who are shaping the SEO field

Here are 13 women – bright representatives of the SEO industry – to share their career path and the difficulties and inspirations they found along the way. What we didn’t expect was that the stories shared would be so personal, honest and inspiring. They all prove that no matter what background you have under your belt (economics, journalism, politics, marketing, veterinary, engineering, hair-dressing, blogging, etc.) there’s always a chance to make a dramatic career turn and become one of the best in your field. So, if you’re just starting to pave your way in SEO and fighting with self-doubts, read these 13 empowering stories, learn what there is to love […]

Google My Business tells businesses affected by the coronavirus to update listings

Google My Business tells businesses affected by the coronavirus to update listings

Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their business hours, phone numbers, business descriptions and/or use Google Posts to share more information. Google’s help document. Google placed a notice at the top of the Google My Business support pages that reads, “If your business is affected by COVID-19, update your profile to provide the most accurate info. Learn more.” IFor example, change your hours of operation if you’re closing early, or add more details to your description. The updates will show on your Business Profile on Google Search and […]